Getting pre-pub quotes for your novel

A few weeks ago, just after finishing the copy edit for The End of Magic, I decided it was time to see if I could get some advance quotes for the book from authors that I knew. I got some ARCs printed and converted my doc into ePub and Mobi (for Kindle) using a free bit of software called Calibre.

I had drawn up a list of authors I knew, popped them on a Google spreadsheet, and started making contact with an introductory message asking if they would be interested in reading the book and giving me a quote, while acknowledging that they are most likely deluged with such requests. I gave a deadline of the first week of December (when the book is going to print) as it would be great to have a positioning quote on the book’s cover.

A few got back saying they were just too busy, and that was to be expected (I was surprised that wasn’t the reply from everyone, to be honest!), but I was delighted to see that most replied saying they would do their best and get back to me before the deadline.

One author replied saying that they couldn’t get into the book, and again that’s fine. I wanted honest reviews and it’s always a big ask to get someone to read your novel, so I was cool with that. All I wanted was one quote. Just one I could pop on the cover. And then, this week, the quotes started coming in…

Edward Cox, author of the epic Relic Guild series, says… “Slick and entertaining, The End of Magic is powerful fantasy.”

Gavin G Smith, author of the superb Bastard Legion series, says… “Mark Stay takes the tropes of high fantasy and uses them to wield an original, compelling and intricately plotted story. With some wonderfully human characters (even the elves) and at times laugh out loud funny, The End of Magic is exactly the kind of fantasy that we need more of.”

And James Barclay, author of the classic Raven series, says… “Mark Stay’s End of Magic is the sort of book you give to people who say ‘prove to me why I should read fantasy’. It’s an intensely human novel, beautifully paced, populated by finely drawn characters and containing startling allegories to the world we find ourselves in today. It deals with tragedy, cataclysm, treachery and hope with equal skill. It asks difficult questions and answers them with clever twists, neat prose and incisive dialogue; delivering a most satisfying conclusion. I loved the humour amidst the tragedy. I was drawn in by the premise, carried along by the unfolding dramas and disasters, the hard, sometimes conflicting choices and inspired by the sheer will of the human spirit to triumph over disaster. A simply terrific read.” 

I currently have an ego the size of Jupiter and I am a very happy writer… Also, James’s email was perfectly timed as it arrived just after a note from my script agent telling me I had just been rejected for a gig, so I’m doubly pleased.

With any luck there will be a few more like this before we go to print, but if it stopped right there I would still be happy. However, I might be cheeky and chance my arm with a few more requests. Even post-publication these quotes still have great value. They position the book for the browsing reader and give the book a credibility beyond me begging you to give it a go…

Speaking of which…

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MarkStayWrites

Author, screenwriter, and co-founder of the Bestseller Experiment podcast.

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