Getting pre-pub quotes for your novel

A few weeks ago, just after finishing the copy edit for The End of Magic, I decided it was time to see if I could get some advance quotes for the book from authors that I knew. I got some ARCs printed and converted my doc into ePub and Mobi (for Kindle) using a free bit of software called Calibre.

I had drawn up a list of authors I knew, popped them on a Google spreadsheet, and started making contact with an introductory message asking if they would be interested in reading the book and giving me a quote, while acknowledging that they are most likely deluged with such requests. I gave a deadline of the first week of December (when the book is going to print) as it would be great to have a positioning quote on the book’s cover.

A few got back saying they were just too busy, and that was to be expected (I was surprised that wasn’t the reply from everyone, to be honest!), but I was delighted to see that most replied saying they would do their best and get back to me before the deadline.

One author replied saying that they couldn’t get into the book, and again that’s fine. I wanted honest reviews and it’s always a big ask to get someone to read your novel, so I was cool with that. All I wanted was one quote. Just one I could pop on the cover. And then, this week, the quotes started coming in…

Edward Cox, author of the epic Relic Guild series, says… “Slick and entertaining, The End of Magic is powerful fantasy.”

Gavin G Smith, author of the superb Bastard Legion series, says… “Mark Stay takes the tropes of high fantasy and uses them to wield an original, compelling and intricately plotted story. With some wonderfully human characters (even the elves) and at times laugh out loud funny, The End of Magic is exactly the kind of fantasy that we need more of.”

And James Barclay, author of the classic Raven series, says… “Mark Stay’s End of Magic is the sort of book you give to people who say ‘prove to me why I should read fantasy’. It’s an intensely human novel, beautifully paced, populated by finely drawn characters and containing startling allegories to the world we find ourselves in today. It deals with tragedy, cataclysm, treachery and hope with equal skill. It asks difficult questions and answers them with clever twists, neat prose and incisive dialogue; delivering a most satisfying conclusion. I loved the humour amidst the tragedy. I was drawn in by the premise, carried along by the unfolding dramas and disasters, the hard, sometimes conflicting choices and inspired by the sheer will of the human spirit to triumph over disaster. A simply terrific read.” 

I currently have an ego the size of Jupiter and I am a very happy writer… Also, James’s email was perfectly timed as it arrived just after a note from my script agent telling me I had just been rejected for a gig, so I’m doubly pleased.

With any luck there will be a few more like this before we go to print, but if it stopped right there I would still be happy. However, I might be cheeky and chance my arm with a few more requests. Even post-publication these quotes still have great value. They position the book for the browsing reader and give the book a credibility beyond me begging you to give it a go…

Speaking of which…

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I got some ARCs printed…

Now that the copy edits are done on The End of Magic, the proof read will be next and after that comes the print deadline* when no further changes can be made. Before we go to print I would love to get at least one quote from an author saying how wonderful the book is. Something that we can put on the cover and on the feed that goes out to all retailers.

These really help position and legitimise your book in the mind of any potential reader and can help with sales. Unbound don’t have any budget for proofs or ARCs (Advanced Reading Copies), so I had ten printed from scratch for the princely sum of £51.** These are basic… very basic…

IMG_4139

… but they’ve come out beautifully.

I created the print version from my copy edit file and tinkered with it in Vellum, creating ePub, Mobi (Kindle) and print versions.  Vellum is a fairly pricey piece of software, Mac only, and it’s options are limited, but it really does create a professional-looking book.

I drew up a list of authors I thought might be up for reading it (their names will remain secret, just in case they hate it!), but they’re all writers that I know and whose opinions I respect, so a quote from any one of them would mean the world to me. And, knowing they’ll all be drowning in ARCs and quote requests, I politely approached them first and asked if they were up for reading my book. Most came back and said yes – a couple politely declined, which is fine as I prefer a straight no to a never-maybe – and gave me their preferred format. I then either sent them digital files or added them to the print list. I’ve kept all this on a grid to keep track of when they go out and who to…

And now it’s out there, people I respect and admire might just be reading it, and if you need me I’ll be over here in the corner quietly rocking back and forth and trying not to think about it…

 

*Oh, and I can now confirm that we have an official publication date!

7th February 2019.

Pre-order now if you want your name in the book!

 

**UPDATE – a few people have asked where I got these printed. I work at Hachette in the UK and they have an amazing print room in the basement, and this was the fastest and easiest way to get them printed. If that wasn’t an option I would probably go to Ingram Spark or Lulu.

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