A big, ballsy declaration (don’t be chicken)

Howdy, this month’s chicken centrefold is Giz. Say hello to Giz…

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Visitors are always welcome to the writing room…

We’ve learned quite a few things on the Bestseller Experiment podcast, but the one lesson that’s really chimed with me is the importance of a deadline. And not only a deadline, but a big, public bastard declaration of a deadline that you can’t go back on without making yourself look a complete pillock and suffering big heapings of public shame when you don’t meet it.

It focuses the mind of a writer, forces you to make difficult decisions, doesn’t give you much time for self-doubt, and increases productivity. Just have a look at Brandon Sanderson’s website: he has little progression bars for each of his projects right there on the homepage, and I’m sure this plays a big part in maintaining his incredibly prolific output. Deadlines can be terrifying, but after a year of writing for the podcast I can tell you they bloody work. I still haven’t decided when I’ll make my next stupid declaration. Maybe by the end of this newsletter…? Who knows?

During the meanwhilst, our novel has been through an edit, another rewrite, and is currently with our copy editor. She’s currently getting forensic on its ass, and we look forward to getting a document riddled with notes pointing out our poor grammar, punctuation and identifying massive plot holes.

It’s also with a couple of advance readers. Just a handful at first, then we’ll take on their feedback and widen it out to others. The truth is, we don’t have much time, so if they come back with ‘It stinks, rewrite the whole thing and set it in 12th century Mongolia,’ then we’re kind of screwed. Fortunately, so far we’ve had ‘This isn’t what I expected, but I’m really enjoying it,’ comments (it really is unlike anything I’ve written before).

We’ve also had our first meeting with our cover designer, which was incredibly exciting and promises to be the most enjoyable part of the experiment if for no other reason than it’s our chance to torture a fellow creative. There will be some kind of cover reveal in the next month or so. Follow us on the Twitters, Facebook and Instagram to be the first to know.

I’ve also gone back to look at a couple of projects that I put aside in order to concentrate on the Bestseller Experiment. The first is a middle-grade science fiction adventure novel. I finished the first draft of this almost exactly a year ago, and I’m happy to say that it stands up to scrutiny pretty well. I’m giving it a light polish before sending it to my agent. My hope is that this will get picked up by a children’s publisher and be the first in a bestselling series, leading to big budget movies, action figures and inordinately expensive Lego kits.

The other project… Well, maybe it’s time for a big, stupid, ballsy, public declaration of a deadline? This project started as a book in 2008, then became a TV pilot script, then went back to being a book again, then was reduced to a treatment for another version of a TV show. It was an idea in search of a format and was in danger of being completely abandoned, but whenever I went back to it I knew that it had such rich potential. Another big lesson learned from the Bestseller Experiment is that a good series can be hugely successful. And it occurred to me that this project didn’t need to be just one book and it didn’t need to be restricted by TV and film budgets. It could be a series set in a single precinct, much like Robert Rankin’s Brentford, or Terry Pratchett’s Discworld where anything could happen. A kind of Midsomer Murders with magic, with a roster of characters and situations that will allow me to write about pretty much any theme I want to. It’s current working title is The Woodville Project after the school where I grew up (my parents were the school caretakers and I had the run of the fields and adventure playground… it was bloody brilliant).

So, my big, stupid, ballsy, public declaration is that I will write and self-publish three Woodville novellas in 2018. The first one in, pfft, I dunno… shall we say April? Fine, that’s a deal. Here we go!

Shit, what have I done?
Till next time!

Mark

PS. Of course this could all be scuppered by a really good film or TV deal coming along. I reserve the right to sell-out to Hollywood.

PPS. What’s your declaration? I promise not to tell anyone, but I will hold you to it. Life is short, what are you waiting for…? Ticking away the moments that make up a dull day…

PPS. Subscriber to my newsletter get this news first, so why not sign-up now? It’s Mailchimp, so no selling to spammers.

 

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Looking Back At The Bestseller Experiment Episode 2 – Sam Eades & Juliet Ewers

At the time of writing, we’re up to episode 36 of the Bestseller Experiment podcast and, as we get close to finishing the first draft of our book, I thought it would be interesting to go back and listen to those early episodes, and give you, dear reader, a little peek behind the curtain.

We still didn’t have any big names lined-up, and this was another one we recorded at the end of August, long before our launch. But, I’d heard precious few editors interviewed in writers’ podcasts and we thought we could offer some value with two of the best, and little did we know what a cracking episode it would be. Have a listen here.

Sam and Juliet came properly prepared with copious notes and, as we recorded it at the tail end of a colleague’s farewell drinks in the office, they were both very relaxed thanks to the power of beer.

My favourite bit comes 23m 30s in, where I flippantly announce the end of the podcast. We had to make it clear to listeners that we weren’t cynically trying to custom-build a bestseller. I’d been tipped off that a book called The Bestseller Code was coming soon, and already it was getting a bad buzz in the industry. We wanted to avoid comparisons with any kind of bestseller-by-numbers approach. It’s a criticism that we still get, and understandably, considering what we decided to call the show, but I didn’t want this to be a nuts and bolts, insert tab A into slot B operation. If my name is going on the cover of a book, it’s going to be as good as I can make it.

A few thoughts listening back…

  • The sound at Hachette still had too much reverb.
  • We still had no clue what we were going to write
  • I say ‘prevaricating’ when I mean ‘procrastinating’… It’s lucky I don’t intend to make a career out of this words malarkey, eh?
  • I do a very weird pause at the 39:37 mark. I simply ran out of things to say.
  • I still haven’t spoken to Juliet about her time working in recording studios, and I see her every day…
  • We still haven’t got Ian Rankin on the podcast (but we’re working on it).
  • There are no twins or unreliable narrators in our novel, but there is some sex. It’s excruciating.
  • We have the first mention of Into The Woods by John Yorke!
  • I keep banging on about ‘voice’… Something I still bring up with annoying regularity.
  • Our biggest takeaway: we were NOT going to write GONE GIRL.
  • Juliet mentions using everyday language to help make a book more accessible to readers. Not quite the same as Mr. D’s Grade 3 obsession, but duly noted.
  • That fear of it all falling apart was still very real…
  • Question of the week was another fake one!

Our most important lesson from this episode was Juliet’s declaration that if you don’t love what you’re writing, then why would anyone else? And writing what you read was another important note for us. As Mr. D reads a lot of narrative non-fiction, and I read a lot of science fiction and fantasy, I thought it would be impossible to find something that we were both fans of, but it turns out I needn’t have worried. We certainly weren’t up for giving Sam her sweeping romance novel, but her idea of happiness as a theme definitely resonated with us, and influenced what we finally decided to write. I’m also really interested in making an emotional connection through writing. I can do excitement and comedy, but I’ve yet to make anybody cry, and that’s my high bar for writing now. I get weepy when I watch movies and read books, so can I dig deep and do that with my own writing?

Still haven’t read Gone Girl.

There’s a transcript of the interview in our free ebook. Get your copy here.

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Looking back At The Bestseller Experiment Episode 1 – Who Buys Bestsellers?

At the time of writing, we’re up to episode 35 of the Bestseller Experiment podcast and, as we get close to finishing the first draft of our book, I thought it would be interesting to go back and listen to those early episodes, and give you, dear reader, a little peek behind the curtain.

We kicked off with Vics Tranter, who’s terrific on consumer insight stuff and has sadly since left Orion. Her advice was invaluable, especially pointing out that many of the pioneer readers of fiction are women in their thirties and forties, and how important they could be in spreading that elusive word of mouth. It became clear that Mr. D and I would need to write something that would appeal primarily to women. We did briefly dally with the idea that we might write a Gone Girl-style thriller, but over the next few episodes it became less and less appealing as we realised that neither of us really had a passion for those kinds of books, although we do talk about writing outside out our comfort zones. Have a listen…

A few thoughts listening back…

  • We say that we’ll keep referring back to this interview throughout the series and we have!
  • We ask our guests top tips for wannabe writers and then ask what they’re reading… That didn’t last, did it?
  • We still haven’t got Daniel Cole on the show.
  • I think Mr. D and I have a pretty good rapport from the start, and we slip into our natural cynic/optimist roles effortlessly.
  • Regular listeners will recognise some of Mr. D’s common themes making their first appearance, not least about keeping the language simple, and we still go back and forth about this… We’ll need an editor to make the final arbitration, I think.
  • What’s our hook? Not saying yet, but it came out of conversations we had in the following weeks.
  • This episode also witnessed the birth of the Writers’ Vault of Gold, which at the time of writing is currently nearing 100k words. I’m not just saying this, I really do go back and dip into this constantly. It’s an amazing roster of authors, editors and other professionals and it’s full of great writing advice and it’s currently free. FREE! One day it won’t be. Get your copy here.
  • Scrivener – I really, really did need converting from Pages to Scrivener. I struggled with it to start with, though that probably had more to do with my stubborn refusal to change that the software itself. Interesting that we were eulogising about it so soon as, at this point, I don’t think we had secured their sponsorship.
  • Ah, the Question of the week – or the Question Mark as no one is now calling it. Time to fess up: this first one was completely made up. There is no Andrew in Surrey… well there might be, but he didn’t send us a question. Andrew is my middle name.
  • Sound quality. There’s quite a bit of reverb from my end, which is a sound editor’s worst nightmare, and for the first few episodes I had my headphone volume quite loud, so it would leak to the microphone. This would drive poor Mr D. mad as he worked on the edit.
  • Secret guest… Yes, we really hadn’t booked them yet… and the GollanczFest that would feature many of our first big names was still just a distant speck on the horizon.

We recorded this on 23rd August 2016, waaaay before our actual launch in October. Mr. D and I had been talking about this idea for some time, and the plan was to get a few episodes in the bag before we launched as we had heard that launching with multiple episodes might send us up the iTunes podcast chart. And, it was also to see if it would actually work as a format. Here’s my diary extract for that day…

First interview for the Bestseller Experiment podcast tonight with Vics Tranter at Orion. A couple of technical glitches aside, it went well and there’s a definitely a lot of potential in the project. Could be a ton of work, but might also be very rewarding.

A ton of work… if only I knew. But it has been rewarding, too. Not fiscally, oh no, but hearing from writers on their own progress, and hearing how they’ve been inspired by the show has brought sunshine and happiness to my dark, cynical heart and long may it continue.

Oh, and I still haven’t read Gone Girl.

 

I’ll be covering episode two soon, so please subscribe to make sure you don’t miss out!

The Bestseller Experiment launches today!

A simple proposition: write, edit, publish and market a self-published eBook and get it up the Kindle charts… in a year. Fifty-two weeks. Yeah, a doddle…

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Oh, and while you’re trying to achieve this, and on top of all the other crap you have going on in your life, you’ll also be helping run a weekly podcast where you interview folk from the industry and maybe a few authors? Maybe even a few bestselling, mega-million-household-name-type authors?

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And yet, here we are… Luckily, my cohort in this exercise in insanity is the super-driven entrepreneur and life coach Mark Desvaux who could convince the most devout nun to abandon her vows and take up pole dancing (don’t worry, he only uses his powers for good, not evil).

Mark is also that wannabe writer who’s started writing a novel a few times, but has never finished one. He still has that joyous naivety that all it takes is a bit of application and before you know it you’ve written Harry Potter And The Cash Cow Of Azkaban.

I, on the other hand, am a cynical sod who’s worked in bookselling and publishing for over twenty years and have seen more disasters than Donald Trump’s press office. There’s no way you can cynically take a dash of Dan Brown, add a smidgen of James Patterson, sprinkle it with EL James’s chutzpah and wait for the royalty cheques to come rolling in.

However, that’s not entirely our plan. While our book may end up the literary equivalent of the Hindenberg, we are totally convinced that there are writers out there who can beat us to it. Writers who might have a half-finished book in their bottom drawer, writers who just need a little guidance from the experts (that’s not us, let me make that absolutely clear!), and could get their work published and read by the masses.

So, if you think that’s you, or a buddy of yours, or you just like listening to fantastic interviews with the likes of Joanne Harris, Joe Abercrombie, Maria Semple, Michelle Paver, Scott Lynch, John Connolly, Michael Connelly and many more (yeah, we got some of those million-sellers recorded already, baby!), then join us. It might end in utter disaster, but it will be fun.

We launch today with three episodes, so you can really get your teeth into it, and they’re all fab. You can find the podcast on iTunes: http://bestsellerexperiment.com/itunes

Please subscribe so you don’t miss future episodes, and, if you like us, please, please, please leave a review and a rating on iTunes. I had no idea how important this stuff is to keeping your podcast alive. Apple use these as their major metric when it comes to making the podcast visible and easy to find! Without them, we wither and die… and I want this to fail because I was right, not because of some sodding metric!

If you’re not on iTunes, you can listen and download from our website: http://bestsellerexperiment.com/podcasts/

We’re also on Facebook and Twitter, Pinterest and Instagram, oh, and if you sign up to our newsletter you get a free eBook, The Writers’ Vault of Gold

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This really is aces. Updated every week it’s the highlights of our interviews, and by the time we’re done there will be about 80,000 words of advice from some of the best authors on the planet… For free! You’d be crazy not to.

Still not convinced? Then check out our trailer for a quick peek…

Like I said, this is going to be fun.

Oh, and to the chap who left a comment on our Facebook page bemoaning the whole exercise and declaring that Graham Greene would never have stooped to this… it’s called the Bestseller Experiment, not the Timeless Literary Classic Experiment.

That’s next year…

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