Four things I learned from the publication of The End of Magic…

The End of Magic came out a month ago today!

And here are four essential “learnings” (ugh, what have I become?) from the last month…

A good launch is essential…

… but it’s only the start. The book had the most amazing launch week, thanks almost entirely to the gorgeous, wise and undeniably sexy people who had the foresight and canny knack of knowing-a-good-thing-when-they-see-it to support the book in its crowdfunding stage. When their copies arrived they shouted about it from the social media rooftops. Without doubt, this was the most exciting part of the whole crowdfunding experience: seeing them take ownership of the book and saying lovely things. And then one of them did this…

I mean, that is above and beyond… thanks, Jason…

They came to the book launch at Harbour Books and dressed up and made it a magical evening…

However, these good folk have lives to lead and cannot be called upon to sustain that kind of manic energy for long, and so it is left to you, the author, to continue to pimp yourself and the book for all eternity. You can only ride on the goodwill train for so long, and one of the biggest lessons learned from Back to Reality was that unless you continue to promote your book it’s in danger of sinking without a trace. Every week, new and splendid books come along to draw the eye of the reader, so how can you tome survive in the post-publication wilderness…?

You will need to pimp yourself

Unbound only publicise a few books, and I wasn’t assigned a publicist. It’s been quite sobering to be an author who can’t afford a freelance publicist (I was quoted two grand) and is left to their own devices. You’re definitely at a disadvantage. When I was published by Gollancz, you could be confident of reviews and coverage and festival slots because the magazines and websites know the terms of the unspoken deal: support our debuts and midlist authors and you’ll get the interviews with our big name authors… I had no such bargaining chip. However, I was lucky enough to know a few people and have had some great coverage in the likes of Starburst, BBC Radio Kent, and blogs, and I’ve managed to blag my way into various festivals. It can be exhausting, but it’s been worth it, leading to sales and more coverage.

I made Tweets like these with the Pixaloop app… https://www.pixaloopapp.com

Publishers will surprise you… 

A couple of weeks after publication I started getting messages from readers letting me know that The End of Magic was featured on a Bookbub newsletter. This saw me hurtling up the various Kindle fantasy charts and let to this little moment of happiness…

Not only that, but I was a Hot New Release (stop sniggering at the back)… and I was riding high in a number of other charts, too. Momentum was building and I had a clutch a really good customer reviews. Then…

Publishers will screw-up…

I’m planning to self-publish the book in the USA. My agent and I discussed this before we signed the contract with Unbound and I wanted to experiment with self-publishing and Amazon ads over in good old United States of America Land, and I was planning to do this after the Unbound edition had been published in the UK.

However, I got a message from a reader in New York telling me that I had been featured in an Amazon.com mailing. I checked and he was right: my book was available for sale in the US. Tut-tut, but these things happen and I dropped Unbound a line asking them to update the metadata on their feed to remove the book from sale in America.

Which they promptly did. And then someone must have ticked the wrong box, because it all disappeared from the UK, too.

For nearly 24 hours the eBook wasn’t available in the UK. I plummeted down the fantasy charts and all that great momentum was lost.

Such is life. To be fair to Unbound, these things are easily done and they responded rapidly… Ah well, easy come, easy go. 

Oh, and they put one of the chapters in the wrong place…

That was a fun weekend…

But, again, they fixed it fast and that’s all cool, but these little blips can test your nerves. Luckily I have years of experience with these kinds of screw-ups and the best advice I can offer is don’t panic, get on it fast, be clear and concise when describing the problem and never, ever refer to it as a disaster. The Titanic and the Hindenburg were disasters. Something going wrong with your book online is a minor glitch in the greater history of humanity…

What’s next…?

Nothing less than the conquest of America.

Eventually.

One of the issues triggered by Unbound’s release of my book in the US is that Amazon doesn’t believe that I retained the US rights to my book and I now have to prove it, which means sending them scans of signed contracts (which I don’t have) and getting Unbound and my agent involved. It’s a right old faff, but it will get sorted eventually.

After that I shall be using the Amazon and Facebook ad skills I’ve been developing with Back to Reality to send The End of Magic up the amazon.com fantasy charts and start earning some dosh.

Again, a huge thank you to everyone who has banged the drum or left a rating or a review online. You’re all wonderful and you should know that every time you retweet, like, leave a nice review or comment, you make an author’s day and this author will never take that for granted.

It started nearly a year ago…

My crowdfunding campaign for The End of Magic started on 14th February (how romantic!) 2018and the first pledge was from my aunt Marion. I got ten pledges on the first day… no day after that was ever that easy again! Almost 90 days of crowdfunding to reach my target, then months in the edit, copy-edit, proofread, cover design and then signing off on it and a few sleepless nights where I was sure there would be some disaster like all the pages being printed upside down.
And then last week, this happened…

My best George McFly impression…

It’s one of those moments that writers dream of and for me it became a reality and I could not have done this without the amazing support of everyone who pledged and spread the word.

I’d become used to seeing the words on a screen and so to finally get a copy in my hands and see the ink on the grain of the page was really special. And then, my social media started going crazy… 

You lot are amazing…

I’m completely overwhelmed by the amazing support I’ve had from you all. I really mean it. There’s so much crap going on in the world, but you’ve proven again and again that there are communities of readers and writers and creators who help each other out and bang the drum for new and shiny ideas.

I thank you all again, and I really hope the book lives up to your expectations.

If there’s one thing I’ve learned from all my years in bookselling it’s that the launch day is just the beginning. I’m going to be on the sales, marketing and publicity warpath for the foreseeable future and anything you good people can do to help spread the word would be much appreciated: pop a review on Amazon, Goodreads, or social media… let your local library or bookshop know that it’s out… stop random strangers in the street and badger them until they– Actually, you can probably skip that last one…

Whatever you can do, thank you, thank you, thank you. You’re all blimming marvellous and I really hope you enjoy the book and I promise to stop banging on about it…

Till next time…

Mark

PS. Don’t forget, there’s a launch at Harbour Books on 15th Feb at 6:30– there will be cakes, wizards and I’ll be donating a pound for every copy signed and sold to Nordoff Robbins Music Therapy!

You are cordially invited…

… to the launch of THE END OF MAGIC!

Come and join me at the wonderful Harbour Bookshop in Whitstable for the launch of The End of Magic!

There will be special guests, magic, booze* of some variety and cupcakes (free while stocks last… though if no one turns up I will stiff my face with them).

*Probably wine… not magic wine… but then who knows where the evening will take us…?

And it’s for charity! For every copy signed or sold on the night, I will donate a pound to Nordoff Robbins, a charity that does wonderful work in music therapy. They also organised one of the best gigs I ever went to, so it’s time to give something back.

RSVP by commenting below, or check in on the event page on Facebook. And tell your friends!

I’m really looking forward to seeing you there. All the best and thanks as always for your amazing support.

Mark

Spot UV triumph

I’m delighted to confirm that the paperback of The End of Magic will have lovely, shiny spot UV finishes that will really make it stand out on a display and look utterly gorgeous in your hot little hands. Compare these two images:

The black and white image shows where the spot UV will be…

So, just imagine this finished cover with all that spot UV shininess…

Cover art designed by Mark Ecob: http://mecob.co.uk

Hey, I’m excited! Gimme a break!

Not long now…

The End of Magic is available to pre-order now…

Cover art designed by Mark Ecob: http://mecob.co.uk

And the most amazing people have been saying very nice things about the book…

Cover Reveal for The End of Magic

Behold the cover art for The End of Magic as designed by the magnificent Mark Ecob

I’m a very happy author and this is everything I had hoped for. There’s still time to pre-order and get your name (or the name of a loved/pet/significant other) in the book and you can do that by clicking here!

Getting pre-pub quotes for your novel

A few weeks ago, just after finishing the copy edit for The End of Magic, I decided it was time to see if I could get some advance quotes for the book from authors that I knew. I got some ARCs printed and converted my doc into ePub and Mobi (for Kindle) using a free bit of software called Calibre.

I had drawn up a list of authors I knew, popped them on a Google spreadsheet, and started making contact with an introductory message asking if they would be interested in reading the book and giving me a quote, while acknowledging that they are most likely deluged with such requests. I gave a deadline of the first week of December (when the book is going to print) as it would be great to have a positioning quote on the book’s cover.

A few got back saying they were just too busy, and that was to be expected (I was surprised that wasn’t the reply from everyone, to be honest!), but I was delighted to see that most replied saying they would do their best and get back to me before the deadline.

One author replied saying that they couldn’t get into the book, and again that’s fine. I wanted honest reviews and it’s always a big ask to get someone to read your novel, so I was cool with that. All I wanted was one quote. Just one I could pop on the cover. And then, this week, the quotes started coming in…

Edward Cox, author of the epic Relic Guild series, says… “Slick and entertaining, The End of Magic is powerful fantasy.”

Gavin G Smith, author of the superb Bastard Legion series, says… “Mark Stay takes the tropes of high fantasy and uses them to wield an original, compelling and intricately plotted story. With some wonderfully human characters (even the elves) and at times laugh out loud funny, The End of Magic is exactly the kind of fantasy that we need more of.”

And James Barclay, author of the classic Raven series, says… “Mark Stay’s End of Magic is the sort of book you give to people who say ‘prove to me why I should read fantasy’. It’s an intensely human novel, beautifully paced, populated by finely drawn characters and containing startling allegories to the world we find ourselves in today. It deals with tragedy, cataclysm, treachery and hope with equal skill. It asks difficult questions and answers them with clever twists, neat prose and incisive dialogue; delivering a most satisfying conclusion. I loved the humour amidst the tragedy. I was drawn in by the premise, carried along by the unfolding dramas and disasters, the hard, sometimes conflicting choices and inspired by the sheer will of the human spirit to triumph over disaster. A simply terrific read.” 

I currently have an ego the size of Jupiter and I am a very happy writer… Also, James’s email was perfectly timed as it arrived just after a note from my script agent telling me I had just been rejected for a gig, so I’m doubly pleased.

With any luck there will be a few more like this before we go to print, but if it stopped right there I would still be happy. However, I might be cheeky and chance my arm with a few more requests. Even post-publication these quotes still have great value. They position the book for the browsing reader and give the book a credibility beyond me begging you to give it a go…

Speaking of which…

Why not give a pledge for Christmas? Get a loved one’s name in a book! Click here to make someone happy (and not just me!).

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Proof Reading. It’s all about talking to yourself…

The proof pages for The End Of Magic arrived at the end of last week. Unbound sent them to me as a PDF, and the temptation was to read from the screen, but I was about to take a bit of advice first given to me by my friend and former audio director at Orion, Pandora White.

Pan said that, almost without fail, whenever she recorded an audiobook they would find typos and errors throughout the book. This was after the edit, the copyedit, the proof read and the final check by the author. Usually, by the time the audiobook is recorded the physical book has gone to print and it’s too late to do anything about it (until a reprint). Errors would always slip through. Except…

… when the author took the time to read the book out loud.

Page by page. Word by word.

So I figured what the hell and made a start last weekend. It’s taken me all week, muttering to myself during every lunch break at work, but it’s done the job. I’ve found 40+ errors in that time…

IMG_4195
Tools of the trade: mini Post-Its, highlighter pen, a regular pen, a bulldog clip, water for the vocals, and a strong rubber band…

They were mostly small typos and missing words, but also a few sentences that were just too long or made no bloody sense whatsoever. Had that version of the book been published I would have been kicking myself, but now my soft and plump derrière can rest safe in the knowledge that I’ve done all I can to keep it from further bruising.

And that’s it. I’ve sent the changes on a marked-up PDF and now Unbound will make those corrections before going to print.

Next – I’m hoping – will be the cover art. Much excitement and anticipation ahoy!

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I got some ARCs printed…

Now that the copy edits are done on The End of Magic, the proof read will be next and after that comes the print deadline* when no further changes can be made. Before we go to print I would love to get at least one quote from an author saying how wonderful the book is. Something that we can put on the cover and on the feed that goes out to all retailers.

These really help position and legitimise your book in the mind of any potential reader and can help with sales. Unbound don’t have any budget for proofs or ARCs (Advanced Reading Copies), so I had ten printed from scratch for the princely sum of £51.** These are basic… very basic…

IMG_4139

… but they’ve come out beautifully.

I created the print version from my copy edit file and tinkered with it in Vellum, creating ePub, Mobi (Kindle) and print versions.  Vellum is a fairly pricey piece of software, Mac only, and it’s options are limited, but it really does create a professional-looking book.

I drew up a list of authors I thought might be up for reading it (their names will remain secret, just in case they hate it!), but they’re all writers that I know and whose opinions I respect, so a quote from any one of them would mean the world to me. And, knowing they’ll all be drowning in ARCs and quote requests, I politely approached them first and asked if they were up for reading my book. Most came back and said yes – a couple politely declined, which is fine as I prefer a straight no to a never-maybe – and gave me their preferred format. I then either sent them digital files or added them to the print list. I’ve kept all this on a grid to keep track of when they go out and who to…

And now it’s out there, people I respect and admire might just be reading it, and if you need me I’ll be over here in the corner quietly rocking back and forth and trying not to think about it…

 

*Oh, and I can now confirm that we have an official publication date!

7th February 2019.

Pre-order now if you want your name in the book!

 

**UPDATE – a few people have asked where I got these printed. I work at Hachette in the UK and they have an amazing print room in the basement, and this was the fastest and easiest way to get them printed. If that wasn’t an option I would probably go to Ingram Spark or Lulu.

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Where’s my bloody book?! (part two) – An update on The End of Magic…

After a bit of a lull over the summer, my new fantasy novel The End of Magic has survived the edit and is now with the copy editor Lisa Rogers.

“What the hell is a copy editor?” you may ask… Well, after working on structural and character stuff with Simon, we now move onto what is sometimes also called the line edit, where another editor goes through the book line-by-line and looks for errors in grammar, punctuation and continuity. Even the most diligent author will miss stuff and we all go wordblind after a while, so it’s essential to get a fresh pair of eyes to give it a thorough going over.

I was determined to get Lisa for two reasons.

  1. I worked with her on Robot Overlords and she’s blimming amazing and has incredible knowledge of science fiction and fantasy and has a brain roughly the size of a planet.
  2. She’s a wonderful human being and we should all work with wonderful human beings whenever we get the chance.

This should all be sorted in the next month or so, and then we move onto the proofread and maybe… just maybewe might have news on a release date.

In the meantime, if you’re keen to dip in before the main event I have a free short story/prequel to the novel available when you sign up to my newsletter here.

And if you haven’t pre-ordered The End of Magic, you can do it here and there’s still time to get your name in the book along with some other cool extras! And here’s me pitching it on a windy day…

Till next time,

Mark