Lara Dearman on the Bestseller Experiment

We had the brilliant and all round lovely author Lara Dearman on the podcast this week. Lara is a debut novelist who has gone from community college courses to a major publishing deal with her book The Devil’s Claw. It’s an inspirational listen and I know Lara will go on to great things. CLICK HERE TO LISTEN NOW

Also have a listen to this week’s Deep Dive, where Mr. D and I discuss the topics brought up by our chat with Lara, and I reveal my true feelings about Enid Blyton. CLICK HERE for a wee snippet.

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If you liked that episode and want some more, we’ve started having post-podcast deep dive discussions for our Patreon supporters. You can support us and get the extra content here.

And if you’re looking for something new to read in 2018, then grab a copy of our novel Back to Reality on Kindle now!

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25 things I’ve learned from 25 years in books…

December 1992: Charles and Di announced their separation, the NET book agreement was still in place, Amazon was still just a river to most people, and a fresh-faced bookseller started a temporary Christmas placement at Waterstones in Dorking.

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Me and Horrid Henry before the TV and movie money changed him…

I’ve been selling books for 25 years (I only meant to stay for Christmas!) and I thought I could share a few of the things I’ve learned on the way, though I suspect the final tip is the only one of true practical use…

25 things I’ve learned from 25 years in books:

1. Be professional and courteous to everyone you meet and work with. It’s a small industry.
2. Amazon is all about the customer. Keep that in mind with every dealing you have with them.
3. Formats may change, genres will wax and wane, but people will always want good stories.
4. Never confuse ubiquity with popularity. I can’t tell you how many celeb biogs I’ve seen crash and burn just because publishers thought that being on the telly meant that people liked them.
5. Meeting your heroes can be awkward, but you’ll be fine if you keep it short and sweet. Don’t expect them to be your best friend and invite you on holiday. And remember that they have good days and bad days like everyone else.
6. Authors who have a clear idea of what kind of career they want tend to last longer.
7. Series characters that move with the times stay the course: Rebus, Noddy, Batman.
8. The best editors combine passion and integrity, but aren’t afraid to make a few quid.
9. A big advance can be a curse and a blessing. If you don’t earn out, you’re screwed.
10. Authors can’t sit back and leave it all to the publisher and agent. The successful ones get out there and make it happen.
11. Never respond to bad reviews. Just enjoy the good ones and screw the haters.
12. Never badmouth another author. We’re all in this together and we don’t need to be flinging shit at each other.
13. And be pleased for their successes. Bitterness helps no one.
14. Never stop learning. There have been more changes in this industry in the last ten years since the invention of the printing press.
15. Survival is one part cynicism, two parts optimism.
16. Be loyal to people, not companies.
17. Always make time for a proper lunch break.
18. Write for yourself. Not the market. Trends come and go. You’ll always be you.
19. Changing an author’s name or adding an initial rarely makes any difference to sales. The reading public only care if it’s a good book.
20. Don’t believe your own publicity. Publishing, like any creative medium, is great at creating monsters, and it always happens when the writer starts to believe it when people tell them they’re a genius.
21. Success is not a bestseller, it’s writing what you love… though the money would be nice.
22. Of course people judge a book by its cover. And its title. And its review average on Amazon.
23. Tenacity is everything: keep writing and you can only improve.
24. Balance modesty and confidence and don’t get cocky.
25. And finally, and this is really important, when confronted with a multi-storey car park, always park on the roof. You’ll never forget where you parked (five years on the road as a rep!).

Happy writing and have a splendid Christmas! Oh, and if you’re looking for something to read in the bleak midwinter then Back to Reality will brighten your day!

And if you want to support our work on the podcast, we now have a Patreon. Do please support us and we can keep it going.

Till next time, happy writing,

Mark

 

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Book Review: Paperbacks From Hell, Grady Hendrix

I don’t often do book reviews here (never crap on your own lawn, folks), but Grady Hendrix‘s Paperbacks From Hell was such a happy surprise that I can’t resist. I met Grady when he launched the book at the MCM Comic in October and we bonded over happy memories of rabies scares and The Omen novelisation…

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Bought from a second-hand bookstore on holiday for 10p… it warped my fragile little mind.

His book is a history of horror fiction in the ’70s and ’80s. It covers pulp paperbacks, the blockbusters, the fads, the won’t-they-think-of-the-children? outrages, the forgotten gems, the best-forgotten misogyny and racism of the times, the cover designers and artists, the die-cut paperback covers, the editors, the imprints and the authors – many of whom are now only remembered by aficionados.

If you’re a writer, or you work in publishing, and you want a primer on how trends wax and wane, how brands come and go, how one-hit wonders can change an industry, then this book is essential reading. Whatever genre you write in or enjoy reading, you can learn a lot from Hendrix’s astute observations on the publishing industry’s ability to squeeze the lemon till it’s dry, and then to toss it away for the next juicy fruit that comes along. In these pages you’ll see writers’ careers soar, then nosedive, taking all the copycat pretenders with them. You’ll see how politics, social change, and a bust and boom economy can affect the public’s reading tastes (think of how the fear of foreign animals coincided with the UK joining the Common Market… time for a resurrection of the rabid dog genre, perhaps?).

It’s relentlessly entertaining, very funny, and Grady’s love for the genre in all its forms is soaked into every page. One word of warning: having read this, you’ll be hightailing it to eBay to buy at least a dozen books just to see if they’re as good/bad/terrible/gruesome as Grady says they are. I shall be seeking out Let’s Go Play At The Adams’s, Michael McDowell’s Blackwater series, and reacquainting myself with a delightful young man called Damien Thorn. Happy reading.

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I was on the Cover to Cover podcast this week…

I had good fun being interviewed by Lee Middleton on the Cover to Cover podcast this week. We talk Star Wars, the Bestseller Experiment, Back to Reality and my thwarted dream to become a firefighter. It’s a fab show for readers and writers alike. Click to listen… https://m.mixcloud.com/Studio5OnAir/cover-to-cover-episode-12/

The Death of a Goldfish (or, how to let go of that novel you’ve just written)

There comes a time when a writer must release their book into the big, bad world for people to read, praise, critique and ponder (or tell you how they would have written a different ending*).

You’ve lived with this book for some time. At least a year, if not longer. You’ve come to love the characters, their surprising quirks, their voices, and how they overcame seemingly impossible odds to find themselves at the end of the story a better and more complete person. Much like yourself, because we all know the writers are the real heroes, right?

Of course, the book isn’t perfect. None of them are. And the temptation is to continue to tinker, but the seasoned writer knows that sooner or later, like Queen Elsa of the ice kingdom Arendelle, they just have to let it go.

I’ve heard some writers compare finishing a book to the passing of a loved one, but that’s probably a tad insensitive. I’ve certainly experienced mournful feelings as I realise that I won’t get to spend time with these characters, but it’s nothing like proper grief, it’s more like… the death of a minor pet. Maybe a goldfish. Yeah, you’re sad for a bit, but then you realise the garden centre has loads more finny friends in their tanks.

So the key is you have to be brave enough to bury your goldfish.

Put that on a meme and see how far it gets…

Anyhoo, this is a long-winded way of telling you that I have finally “let go” of the novel I wrote with the Majesty of Motivation, Mr. Mark Desvaux! This is culmination of a fairly intense year of The Bestseller Experiment, the weekly podcast where we discover what makes a bestselling novel while trying to write, publish and market one in just a year.

I won’t lie to you, there were times when I thought this would be a complete and utter car crash, but here we are, with what I reckon is a really fun, page-turning adventure with characters you’ll love! Here are some amazing quotes…

 

 

So CLICK HERE to grab your copy now.

And in the meantime… I’m feeding another couple of goldfish.

 

 

*Yes, this happened to me recently… Two years after said book was released. ‘You’re a bit late, mate,’ I told him.

 

Launch day diary – Back to Reality

Yesterday, we finally launched our book Back to Reality (I may have mentioned it once or twice on social media), and it was an incredible day. Here’s what I wrote in my diary last night…

 

Monday 16th October

Publication day! I’m completely knackered, so here’s a quick summary…

My first solo Youtube Live starts well, but soon descends into confusion as it becomes apparent that there was some kind of problem with the link and a bunch of people were on the wrong Youtube page.

I’m stuck in a glass cubicle at work and I’m sweating, but the sales and reviews are coming in. The reviews are completely heartwarming.

We try and hook up with Mike Morris, but he’s in Dubai and we can’t connect so we have to drop his slot. Not great – nothing techie is working!

Second session with Desvaux is better and by now we’re number one in popular music on Amazon.com, nudging aside Phil Collins and Carly Simon!

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I’m humming by now, so stroll up to the Next near St Paul’s and buy some fresh t-shirts. It’s a warm, close day and the sky is amber and the sun is a blood orange – side effects of hurricane Ophelia, currently battering Ireland and Northern Ireland.

I freshen-up and change shirts in the toilet at work. We were hoping to speak to Joanna Harris, but the publicist whisks her away. Boo!

The evening Youtube session is the best one. We’re getting the hang of it now, and the enthusiasm from the listeners is wonderful and sustains us.

On the train home, and we’re #1 in three categories on Amazon.com, including Fantasy Humor… above Good Omens and The Colour of Magic…

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That’s a pinch-me moment!

Desvaux tweets Gaiman, who retweets us and my notifications go crazy. Desvaux says we’ll faint. Gaiman wants to see the faints, so we film them… More RT fun.

 

We end the day by finally getting an orange ‘Bestseller’ flag on Amazon.com.

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Mission accomplished.

Now for sleep.

One day to go!

What the what?? One day till publication?? In today’s episode Mr. D reads out our blurb (which had to be re-recorded at the last minute, as the blurb has gone through about 150 drafts this week) and I read an excerpt from the book in my best sexy-actor-voiceover-voice… It’s not that sexy. I have a weak ‘r’ which can wob the nawwative of its dwamatic tension.

Listening back, this episode is far too chilled for our penultimate episode… I think we were just knackered at this point. Click here to listen for yourself!

Till tomorrow…

Two days to go… a confessional

There are just two days to go till we publish our novel Back to Reality and my home internet has decided to go on strike, which has made the last few days interesting to say of the least. They say if you want to discover what someone is really like, then see how they cope with a slow broadband connection. I’m the Incredible Sulk, apparently…

In today’s episode of the Bestseller Experiment podcast, we look back at some of our favourite moments of the podcast, and it becomes something of a confessional as we discuss the Aaronovitch bollocking and the fallout from the Bryan Cranston episode. And, yes, I compare our podcast to Desert Island Discs, what of it…?

CLICK HERE TO LISTEN NOW!

Three days to go till publication…

On today’s daily podcast – one of many in the run-up to publication of our book BACK TO REALITY (coming on Monday 16th October!) – we talk about to harness the power of social media to promote your book. Which is a fun thing to do… if our internet is working. Mine has been choked all day, which made today’s Google hangout rehearsal a fun trial…

In this episode the mania from the previous episodes has dampened and we’re starting to sound exhausted… by the way, do listen to the very end of each of these. Our editor Dave puts fun little stings at the end… CLICK HERE TO LISTEN NOW

Four days to go!

And in today’s daily podcast we talk reviews and launch teams. We’re basically begging at this point: please buy our book (BACK TO REALITY, out Monday October 16th!!), and please give us a review… any review… stopping random people in the street counts as a review at this point.

This is longer than most of the other mini-episodes. Mostly we repeat ourselves as the mania increases, we give a big shout out to our amazing launch team, I namecheck a couple of author friends, Kit Cox and Graeme Williams, and then I get a little ranty at the end about mailing lists. CLICK HERE TO LISTEN NOW