The End of Magic challenge, week 6

On 9th July I made a big ol’ pubic declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

  • I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
  • I’m going to stick with Kindle and Kindle Unlimited.
  • I’ll be counting both Kindle and Paperback sales.
  • Here’s week six!

Not much to report this week as I was mostly at Worldcon in Dublin, but a Facebook ad with a video was running in that time (here it is)…

… and here are the resulting sales…

Not a sausage! And here’s the FB ad analysis…

Well, that’s thirty-four quid I won’t be seeing again!

There are no quick fixes here. I’ll look at the ad and see how I can improve it, but I’m losing faith in the ads approach. I spent much of yesterday contacting bloggers to review the book, and I’ll continue to do that today. Reviews and word-of-mouth are essential for a book like this, and it’s working already…

A big thank you to Andy at ebookwyrm for that!

And I was over the moon to get this review on Amazon UK from the wonderfully-monikered Masked Marauder…

Here’s a summary of last week’s “sales” (note the air quotes!)

Kindle units sold: 0

POD Paperbacks: 0

Kindle Unlimited Pages read: 1023

Royalty: $0

Advertising spend total: £34.77 (Facebook)

Yes, some folks are still reading it on KU, which is nice…

And here’s the running total…

Kindle units sold: 96

Kindle Unlimited Pages read: 8588

Royalty: $42.92

Advertising spend total (since 9th July): $464.00 (and £105.81 in GBP)

AMS: $99.92

Bookbub: $272.70

Still 904 units to go!

That’s a little over 6 a day between now and Christmas.

Thanks again for all your messages of support and to everyone who’s bought the book or spread the word.

If you would like to help, then please do any of the following:

Buy a copy here in the US, or here in the UK

Tell your friends about the book

Leave an honest review on Amazon or Goodreads

I still only have six reviews on Amazon.com. They’re good ones, for which I’m very grateful, but ideally I need at least 20+. I like my reviews to grow organically and they have to be honest, so if you’re American and have read The End of Magic a few kind and honest words will go a long way.

If you have any thoughts or comments on what I might be doing wrong, do please leave them below! Until next week…

The End of Magic challenge, week 3

On 9th July I made a big ol’ pubic declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

  • I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
  • I’m going to stick with Kindle and Kindle Unlimited.
  • I’ll be counting both Kindle and Paperback sales.
  • Here’s week three!

Oh dear… oh deary dear… I somewhat dropped the ball this week. In my defence, I’m on holiday and have been mostly reading and napping. I highly recommend it for one’s mental health, but it’s not conducive to sales.

For those of you keeping track, I had intended to try a little more advertising last week with a Bookbub campaign aimed at both the US and the UK to drive visibility. There was a hitch however. When checking my links I got this when checking Apple Books…

Oh, bugger…

I got straight on to Unbound, my UK publisher, who promised to fix it, but it took them nearly a week to do so (it was sorted overnight last night). It was, if you’re interested, a “a playorder error in the toc.ncx document in the epub”. So there.

This delay — along with the reading and napping — meant there was no targeted advertising activity from me this week, apart from the tick-tock of AMS ads. Once again, the VE Schwab ad got me a couple of sales…

However, I did continue to get a few residual sales which I suspect came from the book’s inclusion in the newsletters of the wonderful Ian Sainsbury and Andi Cumbo Floyd.

Here are last week’s sales…

Nine… Nine!!

Not great. The peak came from Ian re-sending his email. I also got a few extra followers on my newsletter, which is very handy. On the upside, the KEDP page reads are still on the rise…

By my reckoning a fair few KU readers got through the book this week…

What’s next? Well, I suspect next week will be similarly flaccid as I’m still on holiday and still reading and napping (really, it’s a fantastic way to live), though I do still have a squeeze page on my to do list. More on that next time. Maybe. If I can get out of the reading/napping cycle.

Here’s a summary of last week’s sales

Kindle units sold: 9

POD Paperbacks: 0

Kindle Unlimited Pages read: 2349

Royalty: $3.15

Advertising spend total: $12.35

AMS: $12.35

Bookbub: $0.00

And here’s the running total…

Kindle units sold: 65

Kindle Unlimited Pages read: 3151

Royalty: $28.01

Advertising spend total (since 9th July): $233.59

AMS: $35.90

Bookbub: $197.69

A piffling 935 units to go!

That’s a little over 6 a day between now and Christmas.

Thanks again for all your messages of support and to everyone who’s bought the book or spread the word.

If you would like to help, then please do any of the following:

Buy a copy here in the US, or here in the UK

Leave an honest review on Amazon or Goodreads (this new review just went live on Amazon UK and made my day!)

Tell your friends about the book

If you have any thoughts or comments on what I might be doing wrong, do please leave them below! Until next week…

Speaking of help, I have a writer services consultancy thingy… Are you looking for feedback on your novel or screenplay? Maybe you just need a second opinion on that submission letter that you’re sending to agents? I offer all kinds of services for writers at all stages in their careers. There are more details below and get in touch now for a free ten minute Skype consultation and a quote.

The End of Magic challenge – week 1

Last week I made a big ol’ pubic declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

  • I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
  • I’m going to stick with Kindle and Kindle Unlimited.
  • I’ll be counting both Kindle and Paperback sales.

Here’s week one!

I’m starting from a position of very few sold already, so my also boughts on Amazon at the start of the week were basically Back to Reality and a handful of self-pubbed fantasy compilations. Not much to give me a clue as to where I should target my campaign. However, there was a VE Schwab title in my also boughts, and one of the USPs of The End of Magic is that it’s a stand-alone.

I fired-up Publisher Rocket to generate a few keywords and started putting together a couple of campaigns to test the water. 

First up was the VE Schwab, which seemed straightforward enough. I figured a quote from the lovely RJ Barker would help readers click on the buy button. So far… not a sausage…

Next was the stand-alone. I used Publisher Rocket and some lists on Goodreads to draw up a list of similar one-and-done fantasy books. And the sales…? Zip.

This was slightly dispiriting, but I realise that these ads sometimes need a little time to get going and may need tweaking. I also ran ads aimed at an indie also bought (the Flame ad with the fab James Barclay quote) and one for Terry Pratchett fans (with a great quote from Julian Barr), but again no sales.

However, I knew one place where I’d had some success with Back to Reality. The mighty Bookbub and their excellent newsletter ads!

Following the instructions as per David Gaughran’s excellent Bookbub Ads Expert, I started daily campaigns. The first two were aimed at fans of Tad Williams and Brandon Sanderson. The results were poor. Just a few clicks and a handful of sales.

Then I decided to target Terry Pratchett readers. I had an excellent quote from the wonderful Julian Barr to tempt them with… 

This seemed to do the trick! Daily sales were picking up, and I had a 1.15% CTR (click through rate), which isn’t bad (anything over 1% is deemed good). I started to run this ad on a daily basis. They peaked after a couple of days, then tailed off. By then my also boughts were improving and I noticed Marie Brennan was second only to Back to Reality, so I tried a campaign targeting her readers. No sales!

That was yesterday. Today I’ve gone back to Sir Terry.

In the meantime, I’ve also been getting great support from folks on my newsletter, on social media and listeners to the Bestseller Experiment podcast. Here’s what the daily sales are so far (that peak on 7th July is when my newsletter went out)…

And here are the Kindle Unlimited pages read…

204 in total so far

And here’s a breakdown of sales and spend so far…

Kindle units sold: 37

Kindle Unlimited Pages read: 204

Royalty: $14.14

Advertising spend total: $163.07 – that’s broken down as…

AMS: $10.65

Bookbub: $152.42

Only 963 units to go!

Let’s see, a hundred and sixty-two days till Christmas (taps calculator)… I need to sell about six copies a day to make my target. That feels do-able, though at this rate of ad spend, I could be bankrupt by Halloween.

I’ve had kind messages of support and I’ve been delighted when folks tell me they’ve bought the book, or that they’ll feature me in a newsletter. These will all help and I shall be forever grateful.

If you would like to help, then do please do any of the following:

Buy a copy here in the USA, or here for the UK/rest of the world.

Leave an honest review on Amazon or Goodreads

Tell your friends about the book

Buy 963 copies for your bookclub… worth a try.

If you have any thoughts or comments on what I might be doing wrong, do please leave them below! Until next week… onwards, upwards, sideways, backwards!