Month: December 2024

What’s the best social media platform for marketing books?

This month’s special guest GB Ralph reveals his preferred social media platforms for marketing his books…

TRANSCRIPT

MARK: Marketing wise, which platform do you find the most successful for your books?

GB RALPH: I presume you mean, like, social media platform? All sort of have different purposes.
My Instagram is sort of… I’ve inherited friends and family who are very lovely. There’s only so many times you can sell the same book to your friends and family. Then Facebook. I’ve picked up a lot of readers who I wouldn’t have expected. TikTok was really fun. It comes in waves where I get enthusiasm to do some videos and then it drops off again. But that is… because TikTok shows your stuff to a lot of people who don’t follow you. So I think that has been really interesting to pick up people who’ve never heard of me because my videos have been shown to them or whereas on the other platforms a lot of it is your stuff getting shown to a subset of your own followers who already know you. I don’t know. Probably the most engagement is through my mailing list actually, because that’s the most reliable. It gets sent out and I can see roughly how many people open it. That’s where it starts. And then it’s sort of like, okay, I have the content now, I need to now I can recycle that to the social medias.

GB Ralph on Starting a First Draft

This month’s special guest GB Ralph reveals when he’s ready to start writing a draft…

TRANSCRIPT

MARK: What’s the thing that makes you think you’re ready to start writing on a project?

GB RALPH: When I back-calculate from my deadline and find that I’m already behind schedule. (laughs) I don’t know, where is even the start line? Is it jotting down ideas, sketching them out? Plotting? Is it start writing, ‘It was a dark and stormy night.’? I’m ready to start drafting my next book now. Like, as in, chapter one, scene one as of this week. I have a victim. I have a handful of suspects, each with their potential motives, and that’s about it. But I have I have about two novels’ worth of content and that I want to fit into one novel. So we’re bursting at the seams, and I need to start writing to see what ideas are actually smaller than I thought they were. Ones that don’t fit in at all. Ones that are maybe bigger than I had originally thought and will spark more ideas.

LISTEN TO THE WHOLE PODCAST

Or watch the whole show on Youtube…

I Get Nostalgic on Chris Deacy’s Nostalgia Podcast

I’ve done a fair few podcast interviews, but I’m in a strangely reflective mood in this one. I’m interviewed by the excellent Chris Deacy, and in lieu of finding a studio to record in we did this in my car (hence the occasional gentle whoosh of passing motors) and it was recorded the night before the US election. My favourite bit is my thesis that nostalgia is a slippery slope to fascism… Yes, I was in one of those moods! Do please enjoy…

210: Stephen Willoughby – Nostalgia Interviews with Chris Deacy

My guest this week is Stephen Willoughby, who studied Theology at Lampeter between 1984 and 1987. After university, Stephen’s path took a technical turn – he became a computer operator and later completed an MSc in Computer Science at Aberystwyth, a journey that reflects a broadening of Stephen’s skills. Stephen now works in quality assurance and holds a PhD in a related field. Originally from Orpington in Kent, he now lives in Derbyshire. Stephen has had a lifelong passion for radio, sparked on his 7th birthday when he received his first radio set. He was captivated early on by classical music and Radio 3, but it was Radio 2 in the 1980s that gave him a window into the wider world. He's steeped in the station's history and recalls listening to Alan Dell on Sunday afternoons, including the public reaction when there was talk of Dell leaving the airwaves. We discuss the magic of live radio, the days when Radios 1 and 2 shared the FM frequency, and the role of DJs like David Hamilton—who used to include the pop charts in his Tuesday afternoon Radio 2 shows. Stephen also shares which stations he listens to today, including Boom Radio, and reflects on whether he’s more of a looking back or a forward-looking person.
  1. 210: Stephen Willoughby
  2. 209: Cameron Tucker
  3. 208: Harry Bowles
  4. 207: Mark Stay
  5. 206: Numi Gildert

What’s Bringing us Joy now…?

My special guest GB Ralph and I reveal the things that are bringing us joy this month, including books, TV and games. See below for a full list of links…

LINKS

GB Ralph’s website
Everyone this Christmas has a Secret
The Holly King by Mark Stay
Only Murders in the Building
Arcane
Mini Metro game
Allie X Last Christmas
Altego Music’s Wham/Chappel Roan mash-up
The Penguin
Beyond the Throne by Kristian Nairn
Rosalie Cunningham, To Shoot Another Day
December will be Magic Again by Kate Bush
Christmas at the Airport by Nick Lowe

Edit by Kai Newton
Production assistance by Emily Stay
Jingle by Dom Currie

LISTEN TO THE WHOLE PODCAST HERE

Or watch it on Youtube…

GB Ralph on Deadlines and Pre-Orders

This month’s special guest GB Ralph reveals the importance of deadlines, and why he sets up a book for pre-order before it’s even written…

TRANSCRIPT

MARK: What small thing has made a big difference to your writing process?

GB RALPH: A small thing that has made a big difference in my creative process is having a deadline. No deadline, nothing happens. Deadline: Let’s go. I work well to a deadline, which is something I learned back in school. But as an indie author, there’s not really such a thing as a deadline, so I had to create one myself, which is… the main one is setting up a preorder for the next book, which forces me to get going through that, don’t you?

MARK: Because if you get that wrong, certain online retailers get very upset with the authors.

GB RALPH: Oh yeah. I know, I know which is is motivating. It can be stressful, but I think it’s a good kind of stress, the motivating kind, not the debilitating kind. It’s still deadline. It can be a year away, which is forever. And I need to constantly remind myself that I need to make little deadlines along the way. Ones that have consequences. Otherwise, I’ll pull a Douglas Adams and enjoy the wooshing sound as deadlines go by.

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GB Ralph: Share the excitement!

In this special festive edition of the podcast I welcome GB Ralph, author of the cozy Milverton Mysteries series!

We discuss:
Slow burn romance
Writing in scenes and converting them to chapters
Chapter word count analysis (it gets nerdy!)
Tips for book launches
Tips for writing on your commute and how Gavin wrote his debut novel on his phone
What he learned from switching from romcoms to cozy mysteries
How he uses deadlines to motivate his writing
And the importance of narrators for audiobooks

LISTEN TO THE PODCAST

Or watch it on Youtube…

LINKS

GB Ralph’s website
Everyone this Christmas has a Secret
The Holly King by Mark Stay
Only Murders in the Building
Arcane
Mini Metro game
Allie X Last Christmas
Altego Music’s Wham/Chappel Roan mash-up
The Penguin
Beyond the Throne by Kristian Nairn
Rosalie Cunningham, To Shoot Another Day
December will be Magic Again by Kate Bush
Christmas at the Airport by Nick Lowe

Edit by Kai Newton
Production assistance by Emily Stay
Jingle by Dom Currie

Best of 2024 type thing with Mark Stay

Author, podcaster and screenwriter Mark Stay… I’d heartily recommend his The Witches of Woodville books. These are set in Kent in World War Two and …

Best of 2024 type thing with Mark Stay

How do writers cope with rejection?

Sometimes, only a Hobnob will do…

Mike Shackle on Deadlines

This month’s special guest Mike Shackle reveals the importance of deadlines, why releasing each book is like a pay rise, and whether he’ll ever retire…

TRANSCRIPT

MARK: How do you know when you’re done?

MIKE: Deadlines, deadlines. Basically, every time I release a book, I. It’s like giving myself a pay rise each month of $1,500. So, yeah, it starts a big pay rise each each time over a year
and things like that. So if I was being really cynical about my career, I would just be writing
the next detective book and putting out… I had a discussion with this Sebastien de Castell, because he was talking about, you know, when do we know we’re going to retire? I mean, but, I need I know the, the money I like and I need to live on, but I have to make this stuff. I have to tell these stories. Even if it was just me doing it. And that desire to do that is only got greater as the years have gone
on, I probably end up in a loony bin, dribbling in a corner, talking about Simon Wise and, you know, everything else…


MARK: Reserve a space for me…

LISTEN TO THE PODCAST

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G B Ralph on Mark Stay’s Creative Differences podcast (live!)

Mark Stay has invited me to join him for his monthly livestream where he chats with fellow authors about “their writing and the little things that …

G B Ralph on Mark Stay’s Creative Differences podcast (live!)