Launch day diary – Back to Reality

Yesterday, we finally launched our book Back to Reality (I may have mentioned it once or twice on social media), and it was an incredible day. Here’s what I wrote in my diary last night…

 

Monday 16th October

Publication day! I’m completely knackered, so here’s a quick summary…

My first solo Youtube Live starts well, but soon descends into confusion as it becomes apparent that there was some kind of problem with the link and a bunch of people were on the wrong Youtube page.

I’m stuck in a glass cubicle at work and I’m sweating, but the sales and reviews are coming in. The reviews are completely heartwarming.

We try and hook up with Mike Morris, but he’s in Dubai and we can’t connect so we have to drop his slot. Not great – nothing techie is working!

Second session with Desvaux is better and by now we’re number one in popular music on Amazon.com, nudging aside Phil Collins and Carly Simon!

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I’m humming by now, so stroll up to the Next near St Paul’s and buy some fresh t-shirts. It’s a warm, close day and the sky is amber and the sun is a blood orange – side effects of hurricane Ophelia, currently battering Ireland and Northern Ireland.

I freshen-up and change shirts in the toilet at work. We were hoping to speak to Joanna Harris, but the publicist whisks her away. Boo!

The evening Youtube session is the best one. We’re getting the hang of it now, and the enthusiasm from the listeners is wonderful and sustains us.

On the train home, and we’re #1 in three categories on Amazon.com, including Fantasy Humor… above Good Omens and The Colour of Magic…

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That’s a pinch-me moment!

Desvaux tweets Gaiman, who retweets us and my notifications go crazy. Desvaux says we’ll faint. Gaiman wants to see the faints, so we film them… More RT fun.

 

We end the day by finally getting an orange ‘Bestseller’ flag on Amazon.com.

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Mission accomplished.

Now for sleep.

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One day to go!

What the what?? One day till publication?? In today’s episode Mr. D reads out our blurb (which had to be re-recorded at the last minute, as the blurb has gone through about 150 drafts this week) and I read an excerpt from the book in my best sexy-actor-voiceover-voice… It’s not that sexy. I have a weak ‘r’ which can wob the nawwative of its dwamatic tension.

Listening back, this episode is far too chilled for our penultimate episode… I think we were just knackered at this point. Click here to listen for yourself!

Till tomorrow…

Two days to go… a confessional

There are just two days to go till we publish our novel Back to Reality and my home internet has decided to go on strike, which has made the last few days interesting to say of the least. They say if you want to discover what someone is really like, then see how they cope with a slow broadband connection. I’m the Incredible Sulk, apparently…

In today’s episode of the Bestseller Experiment podcast, we look back at some of our favourite moments of the podcast, and it becomes something of a confessional as we discuss the Aaronovitch bollocking and the fallout from the Bryan Cranston episode. And, yes, I compare our podcast to Desert Island Discs, what of it…?

CLICK HERE TO LISTEN NOW!

Three days to go till publication…

On today’s daily podcast – one of many in the run-up to publication of our book BACK TO REALITY (coming on Monday 16th October!) – we talk about to harness the power of social media to promote your book. Which is a fun thing to do… if our internet is working. Mine has been choked all day, which made today’s Google hangout rehearsal a fun trial…

In this episode the mania from the previous episodes has dampened and we’re starting to sound exhausted… by the way, do listen to the very end of each of these. Our editor Dave puts fun little stings at the end… CLICK HERE TO LISTEN NOW

Four days to go!

And in today’s daily podcast we talk reviews and launch teams. We’re basically begging at this point: please buy our book (BACK TO REALITY, out Monday October 16th!!), and please give us a review… any review… stopping random people in the street counts as a review at this point.

This is longer than most of the other mini-episodes. Mostly we repeat ourselves as the mania increases, we give a big shout out to our amazing launch team, I namecheck a couple of author friends, Kit Cox and Graeme Williams, and then I get a little ranty at the end about mailing lists. CLICK HERE TO LISTEN NOW

Five days to go!

In the third of our daily mini-episodes in the run-up to publication of Back to Reality (out on October 16th!) we look at Beta readers and reviews and how to cope with feedback.

You can definitely hear the mania beginning to set in with this episode. We recorded all of these on one night last week, and it was around the third episode that our banter became babble… but there’s some great stuff here. Our beta group on Facebook has been incredible: they have forensic attention to detail and they’re wonderfully supportive, which we really need as we careen towards our publication date (DID I MENTION THAT IT’S OUT ON OCTOBER 16TH???).

CLICK HERE TO LISTEN NOW…

Six days to go till Back to Reality

In today’s mini-episode of the Bestseller Experiment podcast we discuss the dark art of getting other authors to give you quotes for their book. One way is to start a podcast and call in every favour you have to try and get authors on the show and then beg with them to read your book after a year or so… of course, that approach might not suit everybody, so we explore some other methods. But it pays to be bold! CLICK HERE TO LISTEN NOW… 

 

 

Joanna Penn on the Bestseller Experiment

On this week’s podcast we spoke to Joanna Penn, and blimey O’Reilly it’s an episode crammed with a ton of useful information on marketing and social media for authors. I’ve listened to it three times already to transcribe it for the Vault of Gold and it still hasn’t all sunk in.

One small note; we were using Zencastr to record this episode, which is normally as good as gold, but for some reason I sound like a Dalek gargling Listerine for most of it, and then at the very end I sound like I’m trapped in a tin box. Apologies for that. Normal service will be resumed shortly… CLICK HERE TO LISTEN NOW