The End of Magic challenge, week 7 – Bloggers and giveaways

On 9th July I made a big ol’ pubic declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

  • I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
  • I’m going to stick with Kindle and Kindle Unlimited.
  • I’ll be counting both Kindle and Paperback sales.
  • Here’s week seven!

The big change in strategy has been to stop with the expensive ads on Facebook, Bookbub and Amazon and instead to build my readership. And that means bulking up my newsletter and getting bloggers to review my book to drive a little buzz.

I started by looking online at other authors’ blog tours. Both Mike Shackle and Edward Cox have had recent blog tours with their new books – both of which are similar enough to mine – and they posted these handy images with the details of the bloggers…

I spent a day visiting the websites of these bloggers, finding out how they accept submissions (they all do it differently) and dropping them a line.

I also did a small blog tour when The End of Magic was launched in the UK in February and I got in touch with a couple of bloggers who had offered to review, but hadn’t posted anything. Immediately, I got a result…

The good news is I’ve had some very positive responses from the other bloggers I contacted. A few weren’t taking reviews (despite the Ed Cox and Mike Shackle blog tours… but that’s what a big publisher gets you!), and a Grimdark blog had the cheek to tell me that it wasn’t for their readers (!!).

When will these reviews go live…? God knows. A few of them post their TBR piles online and they’re swamped. I’ve told them I’ll be happy with anything between now and Christmas.

Next on my list was to start building my newsletter numbers. I was lucky enough to get a proof of the new Joe Abercrombie novel from my friends at Gollancz. I loved it, said so on Twitter, and got a great response from fellow fantasy fans. I had finished with the proof, so I could give it to a charity shop, maybe? Or… I could give it away online to people who subscribe to my newsletter!

This wasn’t officially sanctioned by the publisher, but I have a copy of the hardcover on order from Waterstones, so I figured what the hell, created the giveaway and added the Tweet to my original review…

Joe retweeted the giveaway without any prompting from me and the result at the time of writing has been…

… which is nice. Lots of new fantasy fans who might be looking for something read after Joe’s book.

To be in with a chance of getting your hands on it, simply sign up to my newsletter here before 23:59 UK time on Saturday 31st AugustFull terms and conditions are here. Good luck!

After last week’s FB video (did you know I also put a video version of these blogs on my FB author page…?) Sam Missingham – my guardian angel of marketing – got in touch to tell me about Story Origin, who run book and newsletter swaps for indie authors, much like Bookfunnel, though, unlike Book Funnel, Story Origin are currently FREE.

Rather than just fill out the form I interviewed Story Origin’s founder Evan Gow for the podcast to find out how it all works. It should go live as an exclusive for our Patreon supporters next week.

The interview inspired me to get started, and I’ve been accepted for a group promo. This means I give away my short story – How Drust Krax Lost Two Fingers – as part of a group of similar authors to gain newsletter subscribers. It starts on Thursday, so I’ll report back on how it went next week.

Sam Missingham also featured me on her first webinar for The Empowered Author last week. It was a fun session, discussing book sales and marketing and this very quest, and I’ll post a link to the Youtube video when it goes live. Thanks, Sam! Once again, if you’re an author and you’re not following Sam on Twitter or The Empowered Author, you’re really missing out.

I also realised that I hadn’t let my Unbound supporters know about this. 279 gorgeous and wonderful people supported The End of Magic on Unbound and I’m able to contact them via the book’s dashboard. I rattled off a message asking them to spread the word and maybe leave a review on Amazon/Goodreads. These posts are sent via email and need to be review by Unbound and we’ve just had a Bank Holiday weekend in the UK, so it probably won’t go out for a couple of days, but I’m hoping a few of them might say something nice online.

So, how many sales have been driven by all this hard work? Drumroll, please…

Well, no one said this would be a get-rich-quick scheme… but none of my efforts last week will have the immediate impact of, say, an expensive Bookbub ad. I’m planting seeds, folks, planting seeds…

The KU page reads are up and down…

I did get some good advice from my friend Ian W Sainsbury over on FB and here’s the conversation we had…

He’s absolutely right, of course. This is something we discovered when pushing Back to Reality this year. You need a series to really make this work. And, as I’ve hinted at there, I am working on a brand new series.

I also got a couple more wonderful five-star reviews on Amazon UK…

Those both truly made my day… But I’m still stuck on 6 reviews in the US…

Honestly, with whom must I copulate to get a review in the States?? (Not that I’m desperate or anything).

Here’s a summary of last week’s sales…

Kindle units sold: 2

POD Paperbacks: 0

Kindle Unlimited Pages read: 489

Royalty: $4.06

Advertising spend total: £0

And here’s the running total…

Kindle units sold: 98

Kindle Unlimited Pages read: 9077

Royalty: $46.98

Advertising spend total (since 9th July): $464.00 (and £105.81 in GBP)

AMS: $99.92

Bookbub: $272.70

Still 902 units to go!

That’s a little over 7 a day between now and Christmas.

Thanks again for all your messages of support and to everyone who’s bought the book or spread the word.

If you would like to help, then please do any of the following:

Buy a copy here in the US, or here in the UK

Tell your friends about the book

Leave an honest review on Amazon or Goodreads

I still only have six reviews on Amazon.com. They’re good ones, for which I’m very grateful, but ideally I need at least 20+. I like my reviews to grow organically and they have to be honest, so if you’re American and have read The End of Magic a few kind and honest words will go a long way.

If you have any thoughts or comments on what I might be doing wrong, do please leave them below! Until next week…

Four things I learned from the publication of The End of Magic…

The End of Magic came out a month ago today!

And here are four essential “learnings” (ugh, what have I become?) from the last month…

A good launch is essential…

… but it’s only the start. The book had the most amazing launch week, thanks almost entirely to the gorgeous, wise and undeniably sexy people who had the foresight and canny knack of knowing-a-good-thing-when-they-see-it to support the book in its crowdfunding stage. When their copies arrived they shouted about it from the social media rooftops. Without doubt, this was the most exciting part of the whole crowdfunding experience: seeing them take ownership of the book and saying lovely things. And then one of them did this…

I mean, that is above and beyond… thanks, Jason…

They came to the book launch at Harbour Books and dressed up and made it a magical evening…

However, these good folk have lives to lead and cannot be called upon to sustain that kind of manic energy for long, and so it is left to you, the author, to continue to pimp yourself and the book for all eternity. You can only ride on the goodwill train for so long, and one of the biggest lessons learned from Back to Reality was that unless you continue to promote your book it’s in danger of sinking without a trace. Every week, new and splendid books come along to draw the eye of the reader, so how can you tome survive in the post-publication wilderness…?

You will need to pimp yourself

Unbound only publicise a few books, and I wasn’t assigned a publicist. It’s been quite sobering to be an author who can’t afford a freelance publicist (I was quoted two grand) and is left to their own devices. You’re definitely at a disadvantage. When I was published by Gollancz, you could be confident of reviews and coverage and festival slots because the magazines and websites know the terms of the unspoken deal: support our debuts and midlist authors and you’ll get the interviews with our big name authors… I had no such bargaining chip. However, I was lucky enough to know a few people and have had some great coverage in the likes of Starburst, BBC Radio Kent, and blogs, and I’ve managed to blag my way into various festivals. It can be exhausting, but it’s been worth it, leading to sales and more coverage.

I made Tweets like these with the Pixaloop app… https://www.pixaloopapp.com

Publishers will surprise you… 

A couple of weeks after publication I started getting messages from readers letting me know that The End of Magic was featured on a Bookbub newsletter. This saw me hurtling up the various Kindle fantasy charts and let to this little moment of happiness…

Not only that, but I was a Hot New Release (stop sniggering at the back)… and I was riding high in a number of other charts, too. Momentum was building and I had a clutch a really good customer reviews. Then…

Publishers will screw-up…

I’m planning to self-publish the book in the USA. My agent and I discussed this before we signed the contract with Unbound and I wanted to experiment with self-publishing and Amazon ads over in good old United States of America Land, and I was planning to do this after the Unbound edition had been published in the UK.

However, I got a message from a reader in New York telling me that I had been featured in an Amazon.com mailing. I checked and he was right: my book was available for sale in the US. Tut-tut, but these things happen and I dropped Unbound a line asking them to update the metadata on their feed to remove the book from sale in America.

Which they promptly did. And then someone must have ticked the wrong box, because it all disappeared from the UK, too.

For nearly 24 hours the eBook wasn’t available in the UK. I plummeted down the fantasy charts and all that great momentum was lost.

Such is life. To be fair to Unbound, these things are easily done and they responded rapidly… Ah well, easy come, easy go. 

Oh, and they put one of the chapters in the wrong place…

That was a fun weekend…

But, again, they fixed it fast and that’s all cool, but these little blips can test your nerves. Luckily I have years of experience with these kinds of screw-ups and the best advice I can offer is don’t panic, get on it fast, be clear and concise when describing the problem and never, ever refer to it as a disaster. The Titanic and the Hindenburg were disasters. Something going wrong with your book online is a minor glitch in the greater history of humanity…

What’s next…?

Nothing less than the conquest of America.

Eventually.

One of the issues triggered by Unbound’s release of my book in the US is that Amazon doesn’t believe that I retained the US rights to my book and I now have to prove it, which means sending them scans of signed contracts (which I don’t have) and getting Unbound and my agent involved. It’s a right old faff, but it will get sorted eventually.

After that I shall be using the Amazon and Facebook ad skills I’ve been developing with Back to Reality to send The End of Magic up the amazon.com fantasy charts and start earning some dosh.

Again, a huge thank you to everyone who has banged the drum or left a rating or a review online. You’re all wonderful and you should know that every time you retweet, like, leave a nice review or comment, you make an author’s day and this author will never take that for granted.

What I Did On My Holidays

I’m now fully rested after a week or so off from the usual routine of commute/write/day job/commute/write/fall asleep in front of the TV. The family and I explored Kent, the county we moved to a little over a year ago. We found castles, wind farms, sea forts, crypts, a submarine, a shell grotto, and an ossuary with skulls lining the walls:

 

For more photos pop over to my Instagram here.

The podcast continues, however, and we’ve had some cracking episodes. I talk about determination with Cally Taylor, we had a very lively Youtube Live Show with my agent Ed Wilson where we talked very frankly about authors’ earnings and where all the money really goes, and last week we had Sam Missingham on a show entitled A Massive Boot Up The Arse For Publishing, which got an amazing reaction online.

The Deep Dive episodes for Patreon supporters continue with Federica Leonardis and I talking about romcoms, and Julian Barr joining me on an epic three parter to look at The Hero’s Journey.

I was back on BBC Radio Kent with Dominic King, where we talked about authors’ income (it’s the hot topic, dontcha know!), crowdfunding, and the RNA Conference. Click here to listen and skip forward to the 2 hour 12 min point.

And if you’re feeling stuck, here’s an excellent video from award-winning author Marcus Sedgwick on writers’ block. I think we can all find something useful here:

 

Until next time!

The End of Magic, Week 3 – and the meaning of life, the universe and everything…

This morning I was delighted to discover that we’ve hit 42% funded, with 93 wonderful, beautiful backers!

42, of course, is the answer to the question of Life, the Universe and Everything as featured in the Hitchhikers’ Guide to the Galaxy (definitely my Desert Island Discs book), and so I’m doubly happy. I’m still hitting my 1% per day target, and it would be great to hit 50% this time next week.

I’m still finding that personalised emails and messages are the best way to get responses and pledges, but my address book will inevitable run out at some point, so I’ve started experimenting with some social media ideas to get the word out there…

If you’re on Twitter, Instagram or Facebook, do please share them far and wide and a huge thank you to everyone who has done so already.

And here’s a link if you’ve not pledged yet: https://unbound.com/books/end-of-magic/

More next week!

 

We had one of those Youtube live show thingies on the podcast this week…

I’m often stopped in the street and asked, “Hey, Mark. How do those Youtube live show thingies work on the podcast? They look so much fun. How can I get involved, man?”

And I say, “Dude, it’s an exclusive for our Patreon thingy supporters. They get first dibs on all sorts of cool stuff, like the Youtube live shows where they can ask me and Mr. D questions about writing and publishing and stuff, and interact with us via the miracle medium of the Youtubes. We talked about how long your project should be, how to find other writers who will give you feedback, the kinds of deals a debut author can expect from a publishers and tips on building your mailing list, and there’s a whole long debate about swearing. It’s a fuckin’ gas, baby.”

“But can’t I just download the edited highlights a week later on the podcast?”

“Yeah, and that’s a stone groove, but nothing beats actually being there, and you get live pictures on the Youtube and sometimes people get naked.”

“Really?”

“No. Tell you what just check out the highlights of the last show here, and then sign up to our Patreon. It’ll totally wang your doodle.”

*

PS. We wrote a book. You might like it. Others do…

SHANNON MAYER

My plans for 2018, and your favourite episode of the Bestseller Experiment revealed…

Okay, maybe the answer to the latter is obvious as it’s the one episode that we go on about more than any other, but I think you’ll enjoy the countdown of our top five as it contains some of my favourite moments. Have a listen here.

And there’s a little mini episode introduced by our editor Dave (who has a great trailer voice!), where you can hear clips from the Deep Dive extras for Patreon supporters. Me and Mr. D talk about New Year’s Resolutions, which I don’t really do, but last year I did make a list in my diary of the things I wanted to achieve with my writing in 2017. They were…

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BOOM! Managed to get a tick on all of those… There might be something in this list making stuff after all…? The smudge is a top secret film project that I’m working on with Jon Wright, and there’s definitely been some action on that front, though the problem with film and TV is that so much of it is out of your hands (especially if you’re the writer) that you can make all the lists you want, it ultimately comes down to all sorts of ducks and stars aligning, so I find it’s less stressful to just go with the flow.

So what do I want from 2018? Here’s the current wish list…

  • Get my fantasy novel The End Of Magic published (more on that soon!)
  • Self-publish at least one of my Woodville novellas
  • Get some TV assignment work
  • Get one my spec scripts optioned/off the ground

How hard can it be?

What are your writing plans for 2018? Whatever they are, I’d love to hear about them. Sharing the pain is half the fun of being a writer. Until next time, keep writing!

 

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If you liked that episode and want some more, we’ve started having post-podcast deep dive discussions for our Patreon supporters. You can support us and get the extra content here.

And if you’re looking for something new to read in 2018, then grab a copy of our novel Back to Reality on Kindle now!

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Your favourite episodes of The Bestseller Experiment (part one)

In an act of seasonal optimism/hubris (delete as applicable) we released a new episode of the podcast on Christmas Day this week. It’s the first of a two-parter in which we reveal the top ten favourite episodes as voted for by our listeners… and in typical Bestseller Experiment style, our top ten is actually a top twelve. Oh well… Have a listen here and let me know if the episode you voted for is here…

 

In this episode you will discover…

  • The most important lessons we’ve learned from our guests
  • Which author we were most nervous about interviewing
  •  How Donald Trump was key to our success
  •  The names of those on Santa’s “Nice” list

CLICK HERE TO LISTEN NOW

If you liked that and want some more, we’ve started having post-podcast deep dive discussions for our Patreon supporters. You can support us and get the extra content here.

And if you’re looking for something to read over the Christmas holiday, then grab a copy of our novel Back to Reality on Kindle now!

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Joanna Penn on the Bestseller Experiment

On this week’s podcast we spoke to Joanna Penn, and blimey O’Reilly it’s an episode crammed with a ton of useful information on marketing and social media for authors. I’ve listened to it three times already to transcribe it for the Vault of Gold and it still hasn’t all sunk in.

One small note; we were using Zencastr to record this episode, which is normally as good as gold, but for some reason I sound like a Dalek gargling Listerine for most of it, and then at the very end I sound like I’m trapped in a tin box. Apologies for that. Normal service will be resumed shortly… CLICK HERE TO LISTEN NOW