Looking Back At The Bestseller Experiment Episode 2 – Sam Eades & Juliet Ewers

At the time of writing, we’re up to episode 36 of the Bestseller Experiment podcast and, as we get close to finishing the first draft of our book, I thought it would be interesting to go back and listen to those early episodes, and give you, dear reader, a little peek behind the curtain.

We still didn’t have any big names lined-up, and this was another one we recorded at the end of August, long before our launch. But, I’d heard precious few editors interviewed in writers’ podcasts and we thought we could offer some value with two of the best, and little did we know what a cracking episode it would be. Have a listen here.

Sam and Juliet came properly prepared with copious notes and, as we recorded it at the tail end of a colleague’s farewell drinks in the office, they were both very relaxed thanks to the power of beer.

My favourite bit comes 23m 30s in, where I flippantly announce the end of the podcast. We had to make it clear to listeners that we weren’t cynically trying to custom-build a bestseller. I’d been tipped off that a book called The Bestseller Code was coming soon, and already it was getting a bad buzz in the industry. We wanted to avoid comparisons with any kind of bestseller-by-numbers approach. It’s a criticism that we still get, and understandably, considering what we decided to call the show, but I didn’t want this to be a nuts and bolts, insert tab A into slot B operation. If my name is going on the cover of a book, it’s going to be as good as I can make it.

A few thoughts listening back…

  • The sound at Hachette still had too much reverb.
  • We still had no clue what we were going to write
  • I say ‘prevaricating’ when I mean ‘procrastinating’… It’s lucky I don’t intend to make a career out of this words malarkey, eh?
  • I do a very weird pause at the 39:37 mark. I simply ran out of things to say.
  • I still haven’t spoken to Juliet about her time working in recording studios, and I see her every day…
  • We still haven’t got Ian Rankin on the podcast (but we’re working on it).
  • There are no twins or unreliable narrators in our novel, but there is some sex. It’s excruciating.
  • We have the first mention of Into The Woods by John Yorke!
  • I keep banging on about ‘voice’… Something I still bring up with annoying regularity.
  • Our biggest takeaway: we were NOT going to write GONE GIRL.
  • Juliet mentions using everyday language to help make a book more accessible to readers. Not quite the same as Mr. D’s Grade 3 obsession, but duly noted.
  • That fear of it all falling apart was still very real…
  • Question of the week was another fake one!

Our most important lesson from this episode was Juliet’s declaration that if you don’t love what you’re writing, then why would anyone else? And writing what you read was another important note for us. As Mr. D reads a lot of narrative non-fiction, and I read a lot of science fiction and fantasy, I thought it would be impossible to find something that we were both fans of, but it turns out I needn’t have worried. We certainly weren’t up for giving Sam her sweeping romance novel, but her idea of happiness as a theme definitely resonated with us, and influenced what we finally decided to write. I’m also really interested in making an emotional connection through writing. I can do excitement and comedy, but I’ve yet to make anybody cry, and that’s my high bar for writing now. I get weepy when I watch movies and read books, so can I dig deep and do that with my own writing?

Still haven’t read Gone Girl.

There’s a transcript of the interview in our free ebook. Get your copy here.

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