NICOLA: Don’t let anything or anyone stop you because at the London Book Fair I once and chased after the book buyer of WH Smiths with Love Me Tinder and I said, “Go on, you know, you want to put this in your shop, but it ended up in WH Smiths Travel. Do you know what I mean? It’s like you’ve got to take chances.
MARK: Yeah, yeah. Oh, I love that. Absolutely love it
Nicola May is the author of heartwarming and funny romantic comedies, including the hugely successful Ferry Lane and Cockleberry Bay series, she’s a great champion for indie authors and she’s here to kick off 2025 with another bestseller ‘How Do I Tell You?’
We discuss:
Tips for writing romcoms
The key differences between self publishing, traditional publishing and digital-first publishers
Balancing serious themes with heartwarming fiction
A Dream of Scissors is a new FREE Witches of Woodville short story now available to subscribers of the Woodville Village Library newsletter. Sign up now for the latest news and grab a FREE eBook or two while you’re at it!
This month’s special guest GB Ralph reveals his preferred social media platforms for marketing his books…
TRANSCRIPT
MARK: Marketing wise, which platform do you find the most successful for your books?
GB RALPH: I presume you mean, like, social media platform? All sort of have different purposes. My Instagram is sort of… I’ve inherited friends and family who are very lovely. There’s only so many times you can sell the same book to your friends and family. Then Facebook. I’ve picked up a lot of readers who I wouldn’t have expected. TikTok was really fun. It comes in waves where I get enthusiasm to do some videos and then it drops off again. But that is… because TikTok shows your stuff to a lot of people who don’t follow you. So I think that has been really interesting to pick up people who’ve never heard of me because my videos have been shown to them or whereas on the other platforms a lot of it is your stuff getting shown to a subset of your own followers who already know you. I don’t know. Probably the most engagement is through my mailing list actually, because that’s the most reliable. It gets sent out and I can see roughly how many people open it. That’s where it starts. And then it’s sort of like, okay, I have the content now, I need to now I can recycle that to the social medias.
This month’s special guest GB Ralph reveals when he’s ready to start writing a draft…
TRANSCRIPT
MARK: What’s the thing that makes you think you’re ready to start writing on a project?
GB RALPH: When I back-calculate from my deadline and find that I’m already behind schedule. (laughs) I don’t know, where is even the start line? Is it jotting down ideas, sketching them out? Plotting? Is it start writing, ‘It was a dark and stormy night.’? I’m ready to start drafting my next book now. Like, as in, chapter one, scene one as of this week. I have a victim. I have a handful of suspects, each with their potential motives, and that’s about it. But I have I have about two novels’ worth of content and that I want to fit into one novel. So we’re bursting at the seams, and I need to start writing to see what ideas are actually smaller than I thought they were. Ones that don’t fit in at all. Ones that are maybe bigger than I had originally thought and will spark more ideas.
I’ve done a fair few podcast interviews, but I’m in a strangely reflective mood in this one. I’m interviewed by the excellent Chris Deacy, and in lieu of finding a studio to record in we did this in my car (hence the occasional gentle whoosh of passing motors) and it was recorded the night before the US election. My favourite bit is my thesis that nostalgia is a slippery slope to fascism… Yes, I was in one of those moods! Do please enjoy…
My guest this week is Stephen Willoughby, who studied Theology at Lampeter between 1984 and 1987. After university, Stephen’s path took a technical turn – he became a computer operator and later completed an MSc in Computer Science at Aberystwyth, a journey that reflects a broadening of Stephen’s skills.
Stephen now works in quality assurance and holds a PhD in a related field. Originally from Orpington in Kent, he now lives in Derbyshire.
Stephen has had a lifelong passion for radio, sparked on his 7th birthday when he received his first radio set. He was captivated early on by classical music and Radio 3, but it was Radio 2 in the 1980s that gave him a window into the wider world. He's steeped in the station's history and recalls listening to Alan Dell on Sunday afternoons, including the public reaction when there was talk of Dell leaving the airwaves.
We discuss the magic of live radio, the days when Radios 1 and 2 shared the FM frequency, and the role of DJs like David Hamilton—who used to include the pop charts in his Tuesday afternoon Radio 2 shows.
Stephen also shares which stations he listens to today, including Boom Radio, and reflects on whether he’s more of a looking back or a forward-looking person.
This month’s special guest GB Ralph reveals the importance of deadlines, and why he sets up a book for pre-order before it’s even written…
TRANSCRIPT
MARK: What small thing has made a big difference to your writing process?
GB RALPH: A small thing that has made a big difference in my creative process is having a deadline. No deadline, nothing happens. Deadline: Let’s go. I work well to a deadline, which is something I learned back in school. But as an indie author, there’s not really such a thing as a deadline, so I had to create one myself, which is… the main one is setting up a preorder for the next book, which forces me to get going through that, don’t you?
MARK: Because if you get that wrong, certain online retailers get very upset with the authors.
GB RALPH: Oh yeah. I know, I know which is is motivating. It can be stressful, but I think it’s a good kind of stress, the motivating kind, not the debilitating kind. It’s still deadline. It can be a year away, which is forever. And I need to constantly remind myself that I need to make little deadlines along the way. Ones that have consequences. Otherwise, I’ll pull a Douglas Adams and enjoy the wooshing sound as deadlines go by.