Are you a debut author or seasoned writer needing to know HOW to market your book? Or HOW to promote your book on YouTube?
In this 5th episode author Mark Stay and video marketer Jeremy Mason reveal more book marketing strategies and tips for authors.
WHICH of their video marketing strategies have worked so far? WILL they hit their 1000 target for pre-sales before Feb 2021? WHICH digital marketing techniques will they enlist? WHICH book marketing strategy will be put to the test next on their ambitious (some may say foolhardy) quest?
In Episode 5 you will learn: Lots of book marketing strategies, finding the route to market for your book, insider hints and tips that will help you with marketing your book. We talk about: Tweetdeck, Canva, Goodreads, BookFunnel, Groovepages, book events, pre-orders, book signings, pitching yourself for publicity and more…
Good gravy, can The End of Magic really be a year old already? I guess if you’ve been keeping up with the blog and me constantly banging on about it, it must feel more like a decade, but as I get older the years become more of a blur and it’s good to take stock occasionally.
Below are some select diary entries from around the time of publication, along with a few asides to put them in perspective. Once again, a huge thank you to everyone who supported the book. It would not have been possible without you.
Monday 28th January
The End of Magic has arrived!
My finished copies were delivered this afternoon and I’m very happy with them. They’re reassuringly chunky, the spot UV on the cover will help them stand out, and the cover art is magnificent in the flesh.
Claire and Emily helped with a little social media video where we played out the where George McFly gets his books and I’m happy to say it’s getting lots of love online.
Wednesday 30th January
A good writing start this morning, but when I had a mid-morning cuppa I checked social media and discovered that folk were getting their copies of The End of Magic! There followed a day of social media madness as the good people who pledged for the book sent photos and congratulations. It was euphoric, overwhelming, and I could get very used to it.
I have an email dated 5th February where I inform Unbound that a reader noticed two typos. This is pretty standard with any book, despite all the proofreading. We fixed the eBooks pronto.
Wednesday 6th February
No writing today for two reasons…
It’s publication tomorrow and there’s all sorts of bits of social media to prepare, and…
My MacBook went kaput yesterday. The keyboard and trackpad wouldn’t respond.
I took it to Stormfront this afternoon and the guy held it up to his ear. “I think there’s something rattling about in there,” he said. He ran a diagnostic, restored it a few times and it was fine. Phew.
Friday 8th February 2019
The End of Magic is out now!
Well, yesterday… Quite an exhausting day yesterday, so let’s take it one step at a time.
Yes, the book is out and off to a good start with reviews: three five-star reviews on Amazon, and a four and a five on Goodreads.
I had a day in London yesterday, starting with an attempt at uploading all kinds of social media for the book via the wifi at Waterstones, Tottenham Court Road. It was too slow to the point of stopping, so I took myself off to the Byron at Farringdon where I was meeting Graeme (author Gray Williams) for lunch, got there early and gobbled up most of my spare data using the hotspot on my phone*
*It still astonishes me how much money I spend on data
(After lunch I met with two of my uncles who showed me where they grew up with my dad. We’ll skip that bit!)
*Yes, I do shameless namedropping even in my own diary. It’s partly why I started a diary. I kept meeting amazing people and then forgetting that I met them.
Told you, my memory is like a sieve.
This morning I put together a couple of ad campaigns and caught up on emails.
Tonight, Claire and I went to Vicky Newham’s book launch at Harbour Books and chatted with Vicky and her editor Clio.
It was around this time that I discovered that Unbound had published the eBook with two of the chapters in the wrong order! A bit of a panic as I kept readers updated, while Unbound made the fix. To be fair, they were pretty quick about it.
Thursday 14th February
Tonight I drove down to Tunbridge Wells for the Dominic King show (on BBC Radio Kent) and I got to plug the book and tomorrow’s launch big time. Also started to notice that complete strangers are mentioning me and The End of Magic and saying nice things. Exciting stuff!
Saturday 16th February
Last night was the launch party for The End of Magic and I’m still coming down from the giddy high it gave me.
Claire made amazing cupcakes, George handed them out and charmed the crowd (Yes! A crowd — 20+ people), and Emily live-streamed it and did cool time-lapse videos.
Rich Boarman — The Steam Wizard! — was there with Steam Witch Katie, and the Steam Sorcerer Andrew, and they stood by the door of Harbour Books getting admiring honks from passing cars and drawing the punters in.
(There’s a bit here where I name people who turned up, but I’m bound to have forgotten someone, so I’m leaving it out here)
It was overwhelming. Olivia (from Harbour Books) said it was one of the best and busiest launches they could remember.
Once we figured out how to fit the magic staff in the car — it had been presented to me at the start of the event by Rich, and it is magnificent! — we went for chips.
What an incredible evening.
Saturday 23rd February
Faversham Literary Festival
In the evening I was back for my event with David John Griffin. We had about twenty people and it was good event with excellent questions. We started selling our own books, but then the room was swamped by bloody poets turning up for their open mic session, so few people could actually get close to us… Which was not conducive to sales.
It was around this time that I started planning to self-publish The End of Magic in the US. Unbound don’t have much of a presence there, and I fancied self-publishing it after my experiences with Back to Reality. This had all been agreed at the contract stage with Unbound, but they still fed their edition out to the world, including the US. Having seen this sort of thing happen many times when I was Orion, I knew it was a simple fix and I asked Unbound to sort the feed. They promptly did… but also accidentally removed it from the UK Amazon store… This was after a successful AMS ad campaign that placed it in the top 100 Fantasy titles. It never really got the same momentum again. Sigh.
Friday 8th March
I sent a signed a contract to Amazon for The End of Magic, finally proving that I have US rights, so with any luck I can get that live soon, too.
And thus ended a barrage of emails between me, Unbound and Amazon sorting the rights situation. Would I do it again? Possibly, but it was a right old faff and accidentally removing the book from Amazon was a real blow. Amazon’s algorithms were behind me, I was making my up the charts and becoming more and more visible and then… nothing. Ah well. Onwards. Upwards.
The question I get asked the most is will there be a sequel. Probably not. At least, not with Unbound. As publisher, they have first dibs on any sequels and I don’t fancy going through the fundraising process again, lest I become like that guy in the office who goes on a 5k charity fun run every few months and expects you to donate every time (that said, I am mulling over the idea of doing a Kickstarter for something very different). I have ideas for a sequel, but I had planned for the book to work as a stand-alone, which is does.
The biggest surprise is how many reviews I get that say, “I don’t normally read fantasy, but I really enjoyed this.” That’s my market. Which might explain why it’s been so blooming difficult trying to target them with ads to keep the sale momentum.
But I must stop griping. Overall, The End of Magic has been a terrific experience. I had great editors, fantastic cover art, and incredible support from readers.
I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
I’m going to stick with Kindle and Kindle Unlimited.
I’ll be counting both Kindle and Paperback sales.
Here’s week ten!
Blessed be fantasy author Michael R Miller, for it is he who broke my duck, popped my sales cherry, rang my bell, and gave me water after the longest drought. In other words, Michael was kind enough to include my book in his latest newsletter and got me a dozen or sales this week…
This was part of a week-long 99c/99p promotion, so these aren’t massively profitable sales, but they have got the momentum going again which is half the battle. I did ask Unbound, my UK publisher, to drop the price to 99p for the same period. They dropped it to 92p for about three days and then put it back to £1.87. I’m sure there’s some solid gold logic to this, but for the moment it escapes me.
To combat this I started a KDP campaign focusing solely on winning back that search result and I’m delighted top announce that after a week I am in fact… still fourth… But I swear that just a few days ago I was second! Really! I think this is an ongoing battle that may never end, but it has got me a few sales…
I think I’ll keep this campaign simmering away on the background as it might prove to be more profitable over time.
I also dipped back into David Gaughran’s excellent book Strangers to Superfans to get some inspiration, and I realised it was time to give The End of Magic’s blurb a bit of a refresh. For this I went to the wonderful BXP Group* on Facebook for their feedback and I was not disappointed. Their advice was considered and incredibly helpful.
*For those who don’t know, the BXP Group is a closed group exclusive to Chart Topper patrons of the Bestseller Experiment podcast. It’s a small group of really engaged writers who are now getting deals, bestsellers and awards and they really are the nicest, smartest bunch of people you’ll meet online.
Here’s the new blurb…
… and I’m still getting feedback from the group, so there will be further tweaks. Again, I think this is something that will need constant attention.
Another bit of good news is that I finally got a new customer review on Amazon USA…
That takes my total to 7 reviews with an average of 4.6/5. I still need more, so if you’re in the US and have enjoyed the book, do please leave a few words. It makes all the difference to the book’s visibility.
I’ve just finished with a client on a writing project and now have a slot available on my writing services schedule. If you’re looking for feedback on your novel or screenplay, or maybe you just need a second opinion on that submission letter that you’re sending to agents, I offer all kinds of services for writers at all stages in their careers. There are more details here.
Back to Reality, the novel I co-wrote with Mark Desvaux for the Bestseller Experiment podcast, has been having a good run with reviews since its publication in 2017. Folks have liked it a lot and the feedback has been overwhelmingly positive. To meet our rather ambitious self-imposed target of ten thousand copies sold by the end of the Glastonbury Festival (our book climaxes at Glastonbury) we’ve been dialling up the advertising and asking anyone who’s read the book to leave a review. That means I’ve been checking the Amazon customer reviews fairly regularly, and that’s when I noticed that we received our first ever one-star review for the book. At first, my heart sank a little, but then I clicked on the review and had a read and this is what I found…
For context, here’s the part of the book that the reviewer objected to. Our hero, Jo, has travelled back in time from contemporary England to ‘90s Hollywood. She finds herself on a late night chat show where she reveals that she’s a time traveller…
There are two things going on with this review. First is an inability to make a distinction between the protagonist and the authors.
This still manages to surprise some readers. To write crime thrillers, you don’t need to be a cop or a murderer, to write science fiction you don’t need to explore deep space, and you, dear writer, can write repulsive characters and not agree with their world view.
But this is what writers do: we put ourselves in the shoes of these characters and try to imagine would those people might be like — and very often it can be based on personal experience — and we try to convey that in words.
As an aside, I think this is why there is such a liberal bias in the entertainment industry. Creators will try and see both sides of the argument in a story, character or situation and present them in a compelling way. That sense of fairness is very much a characteristic of liberals, especially in contrast to the meritocratic views of the right.
The second aspect of the review is the disappointment in the reader that we’ve dragged the messy world of politics into their reading. This prompts the much bigger question: should writers get political? Sure, if you’re writing a political thriller it’s expected, but when you’re writing in an escapist genre like comedy, romance, science fiction or fantasy should the poor reader be inflicted with soap box politics? And is it worth it for the writer? Think back to The Dixie Chicks when they made disparaging comments about George W Bush and the effect that had on their sales. Isn’t it just safer to avoid any political content altogether?
Here’s the thing: all writing is political… if it’s any good.
Fiction isn’t like a family gathering where you avoid religion and politics. It should be a truthful reflection of what the creator believes, otherwise what is the point?
I’m not saying that our joke where Jo compares Trump to Hitler is some kind of profound insight into the human condition. Far from it. It’s simply the thing that stuck out for the reviewer. What that reviewer missed was the masses of other political content in the book. The themes of family, compassion, sexism, work, money and greed are threaded throughout the story, and if you don’t think those are political then you’ve not been paying attention to the world around you.
So, will we lose sales because we’ve upset some fans of Trump? Possibly. We’re hardly the Dixie Chicks, but to be honest if you’re a Trump supporter I don’t want your money. You’re going to need it when you realise you’re on the wrong side of history and need to pay for therapy.
In the meantime, I shall continue to write about the world through the eyes of characters that both attract and repulse me. It’s pretty much the only way I can make any sense of the chaos around me, especially that Trump fella…
PS. To be clear, there are my opinions and not those of The Bestseller Experiment or my co-presenter -author Mark Desvaux…
Geeks. We’re tricky buggers to buy for at Christmas. Yes, our loved ones might know that we like that thing with the spaceships/dragons/zombies, but where do they even start when it comes to selecting that special gift book…? Here! That’s where! Just forward this blog in the safe knowledge that whatever they get you, it’ll be awesome.
Below are some of my favourites for this Christmas*
Support your local bookshop! Order a copy of these books from them and help ensure that our High Streets thrive. However, all the links below are to Amazon UK for reasons of a) convenience, and b) I have an affiliates thing with them and I get 5% of each sale, and c) I have no shame.
Just gorgeous. A chronicle of everyone’s favourite smuggler from conception to casting, through to movies, comics and novels with fold out pages, replica storyboards, little surprises tucked away in envelopes and more. This is the sort of book that’s nightmare to reprint so get in fast. Buy from Amazon.
A terrific oral history and making-of book of the four series so far of Black Mirror. Compiled by Jason Arnopp, this takes you episode-by-episode with creator Charlie Brooker, Exec Producer Annabel Jones, and collaborators including Jodie Foster, Jodie Whittaker and other people not called Jodie. Essential for fans of the show.
I’ve loved every minute of A Series of Unfortunate Events and this glorious behind the scenes book is ahead of the game with details and photos of the final series (coming in Jan 2019)… I must confess, I’ve had a glimpse and it looks as sumptuous as ever.
Choc full of Cookies, wampas, Biths and banthas this is crammed full of proper geeky insider knowledge (Porgs have forward-facing eyes to help them catch fish, apparently) for Star Wars fans of any age and for fans of the movies, novels, cartoons and comics.
Simon Stålenhag is probably best known for his crowdfunded book Tales from the Loop, which showed children playing among abandoned robots in the aftermath of a particle accelerator experiment gone wrong. The Electric State continues the post-apocalyptic theme on a journey across a ravaged America. This is sublime storytelling and a feast for the eyes (and the Russo brothers have snapped up the film rights!)
Another incredible piece of production, this behind-the-scenes book is made to look like a well-thumbed library book, wrapped in plastic, stained and with a thorough breakdown of how the show was made and its ’80s inspirations. I saw a pre-publication copy of this at the MCM Comic Con and snapped it up there and then.
I loved Simon Brew’s previous Movie Geek book, which was like my favourite nerdy movie conversations down the pub, and this is very much in the same format. Endlessly fascinating with chapter headings like Key questions raised by watching Peppa Pig, The symbolism of Peaky Blinders and Spoiler Culture and its effect on outdoor filming, and written in Den of Geek’s positive style, TV fans will lap this up.
And I’ve saved the best till last. Ursula K Le Guin’s A Wizard of Earthsea was the first fantasy I ever read. More than Lord of the Rings or The Hobbit, this is what first fired my imagination when it came to magic and dragons. This complete illustrated collection, illustrated by Charles Vess, includes Le Guin’s last ever story Firelight, written when she knew she was dying. It reduced me to a sobbing wreck, and I can think of no better reason to recommend it. But just… look at it…
*Full disclosure: some of these were donated by publishers, but only after I begged/cajoled/threatened them for copies because I really wanted them, and some I bought myself…
Like many science fiction and fantasy authors out there, I found myself sighing in despair at this comment from Liz Thomson in the Bookseller. I am beyond proud to have been published by Gollancz, and I realise that this kind snobbery exists, but you expect better from Liz (who’s always been very chatty and friendly whenever I’ve met her) and the Bookseller, a publication that should celebrate all publishing regarding of genre. Sigh…
And a quick update on my fantasy novel The End of Magic– it’s now 80% funded over at Unbound, so it’s not too late to pledge to join the adventure and get your name in the book along with some other cool extras. Click here for more info.
Another week passes and I’m currently at 35% funded with 73 wonderful backers. A big welcome to everyone who’s joined the adventure in the last week. Your pledges mean the world to me.
I’m also amazed to see that the ‘Be in the book’ pledges have sold out! Thank you Craig, Phill and Andy… I look forward to giving you all glorious deaths on paper very soon.
I’m currently hitting my target of 1% per day, and if we keep this up then we should be fully funded on 4th May, so if you’ve already pledged please continue to spread the word and let any fantasy fiction fans you know that the book is coming. Word of mouth is the best way to help make this happen. Here’s the link: https://unbound.com/books/end-of-magic/
We discuss The End of Magic and how Unbound work in this week’s episode of The Bestseller Experiment podcast. Have a listen here… http://bestsellerexperiment.com/unbound-and-the-end-of-magic/
And I say, “Dude, it’s an exclusive for our Patreon thingy supporters. They get first dibs on all sorts of cool stuff, like the Youtube live shows where they can ask me and Mr. D questions about writing and publishing and stuff, and interact with us via the miracle medium of the Youtubes. We talked about how long your project should be, how to find other writers who will give you feedback, the kinds of deals a debut author can expect from a publishers and tips on building your mailing list, and there’s a whole long debate about swearing. It’s a fuckin’ gas, baby.”
“But can’t I just download the edited highlights a week later on the podcast?”
“Yeah, and that’s a stone groove, but nothing beats actually being there, and you get live pictures on the Youtube and sometimes people get naked.”