The End of Magic challenge, week 10 – Sales, glorious sales!

On 9th July I made a big ol’ public declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

  • I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
  • I’m going to stick with Kindle and Kindle Unlimited.
  • I’ll be counting both Kindle and Paperback sales.
  • Here’s week ten!

Blessed be fantasy author Michael R Miller, for it is he who broke my duck, popped my sales cherry, rang my bell, and gave me water after the longest drought. In other words, Michael was kind enough to include my book in his latest newsletter and got me a dozen or sales this week…

More proof, if we needed it, that the key to publishing success is to get your book onto a more successful friend’s newsletter. And hey, if you love fantasy or LitRPG then check out Michael’s stuff, because he’s amazing and he even started his own publishing house!

This was part of a week-long 99c/99p promotion, so these aren’t massively profitable sales, but they have got the momentum going again which is half the battle. I did ask Unbound, my UK publisher, to drop the price to 99p for the same period. They dropped it to 92p for about three days and then put it back to £1.87. I’m sure there’s some solid gold logic to this, but for the moment it escapes me.

You may recall in last week’s update that I was sinking in the search results. When you typed in “The End of Magic” on Amazon I was coming fourth and below the line…

To combat this I started a KDP campaign focusing solely on winning back that search result and I’m delighted top announce that after a week I am in fact… still fourth… But I swear that just a few days ago I was second! Really! I think this is an ongoing battle that may never end, but it has got me a few sales…

I think I’ll keep this campaign simmering away on the background as it might prove to be more profitable over time.

I also dipped back into David Gaughran’s excellent book Strangers to Superfans to get some inspiration, and I realised it was time to give The End of Magic’s blurb a bit of a refresh. For this I went to the wonderful BXP Group* on Facebook for their feedback and I was not disappointed. Their advice was considered and incredibly helpful.

*For those who don’t know, the BXP Group is a closed group exclusive to Chart Topper patrons of the Bestseller Experiment podcast. It’s a small group of really engaged writers who are now getting deals, bestsellers and awards and they really are the nicest, smartest bunch of people you’ll meet online.

Here’s the new blurb…

… and I’m still getting feedback from the group, so there will be further tweaks. Again, I think this is something that will need constant attention.

Another bit of good news is that I finally got a new customer review on Amazon USA…

Short and sweet – thank you, Tiffany!

That takes my total to 7 reviews with an average of 4.6/5. I still need more, so if you’re in the US and have enjoyed the book, do please leave a few words. It makes all the difference to the book’s visibility.

In the UK I now have 29 reviews with an average of 4.8/5. And many thanks to David H for this magnificent review…

The only disappointment this week has been the massive drop in Kindle Unlimited page reads…

Only 14… I had nearly 800 last week

Again, visibility is the key to upping these, so I need more reviews and more sales generally.

Here’s a summary of last week’s sales…

Kindle units sold: 19

POD Paperbacks: 0

Kindle Unlimited Pages read: 14

Royalty: $5.95

Advertising spend total: £4.94

And here’s the running total…

Kindle units sold: 112

Kindle Unlimited Pages read: 10,839

Royalty: $52.93

Advertising spend total (since 9th July): $468.94 (and £105.81 in GBP)

AMS: $108.73

Bookbub: $272.70

Still 888 units to go!

That’s 9 a day between now and Christmas.

Thanks again for all your messages of support and to everyone who’s bought the book or spread the word.

If you would like to help, then please do any of the following:

Buy a copy here in the US, or here in the UK

Tell your friends about the book

Leave an honest review on Amazon or Goodreads.

I’ve just finished with a client on a writing project and now have a slot available on my writing services schedule. If you’re looking for feedback on your novel or screenplay, or maybe you just need a second opinion on that submission letter that you’re sending to agents, I offer all kinds of services for writers at all stages in their careers. There are more details here.

Should Writers Avoid Getting Political?

Back to Reality, the novel I co-wrote with Mark Desvaux for the Bestseller Experiment podcast, has been having a good run with reviews since its publication in 2017. Folks have liked it a lot and the feedback has been overwhelmingly positive. To meet our rather ambitious self-imposed target of ten thousand copies sold by the end of the Glastonbury Festival (our book climaxes at Glastonbury) we’ve been dialling up the advertising and asking anyone who’s read the book to leave a review. That means I’ve been checking the Amazon customer reviews fairly regularly, and that’s when I noticed that we received our first ever one-star review for the book. At first, my heart sank a little, but then I clicked on the review and had a read and this is what I found…

For context, here’s the part of the book that the reviewer objected to. Our hero, Jo, has travelled back in time from contemporary England to ‘90s Hollywood. She finds herself on a late night chat show where she reveals that she’s a time traveller…

There are two things going on with this review. First is an inability to make a distinction between the protagonist and the authors.

This still manages to surprise some readers. To write crime thrillers, you don’t need to be a cop or a murderer, to write science fiction you don’t need to explore deep space, and you, dear writer, can write repulsive characters and not agree with their world view.

Although, for the sake of clarity, here’s where I stand on Donald Trump. The man is a misogynist, homophobic, racist, narcissistic fool and a failed businessman whose time would be better spent indulging in his sexual peccadilloes behind closed doors while the rest of try and save the planet from climate change.

In short, I’m not a fan.

But this is what writers do: we put ourselves in the shoes of these characters and try to imagine would those people might be like — and very often it can be based on personal experience — and we try to convey that in words.

As an aside, I think this is why there is such a liberal bias in the entertainment industry. Creators will try and see both sides of the argument in a story, character or situation and present them in a compelling way. That sense of fairness is very much a characteristic of liberals, especially in contrast to the meritocratic views of the right. 

The second aspect of the review is the disappointment in the reader that we’ve dragged the messy world of politics into their reading. This prompts the much bigger question: should writers get political? Sure, if you’re writing a political thriller it’s expected, but when you’re writing in an escapist genre like comedy, romance, science fiction or fantasy should the poor reader be inflicted with soap box politics? And is it worth it for the writer? Think back to The Dixie Chicks when they made disparaging comments about George W Bush and the effect that had on their sales. Isn’t it just safer to avoid any political content altogether?

Here’s the thing: all writing is political… if it’s any good.

Fiction isn’t like a family gathering where you avoid religion and politics. It should be a truthful reflection of what the creator believes, otherwise what is the point?

I’m not saying that our joke where Jo compares Trump to Hitler is some kind of profound insight into the human condition. Far from it. It’s simply the thing that stuck out for the reviewer. What that reviewer missed was the masses of other political content in the book. The themes of family, compassion, sexism, work, money and greed are threaded throughout the story, and if you don’t think those are political then you’ve not been paying attention to the world around you.

So, will we lose sales because we’ve upset some fans of Trump? Possibly. We’re hardly the Dixie Chicks, but to be honest if you’re a Trump supporter I don’t want your money. You’re going to need it when you realise you’re on the wrong side of history and need to pay for therapy.

In the meantime, I shall continue to write about the world through the eyes of characters that both attract and repulse me. It’s pretty much the only way I can make any sense of the chaos around me, especially that Trump fella… 

PS. To be clear, there are my opinions and not those of The Bestseller Experiment or my co-presenter -author Mark Desvaux…

Gift books for Geeks this Christmas

Geeks. We’re tricky buggers to buy for at Christmas. Yes, our loved ones might know that we like that thing with the spaceships/dragons/zombies, but where do they even start when it comes to selecting that special gift book…? Here! That’s where! Just forward this blog in the safe knowledge that whatever they get you, it’ll be awesome.

Below are some of my favourites for this Christmas*

Support your local bookshop! Order a copy of these books from them and help ensure that our High Streets thrive. However, all the links below are to Amazon UK for reasons of a) convenience, and b) I have an affiliates thing with them and I get 5% of each sale, and c) I have no shame.

Star Wars Icons – Han Solo

Just gorgeous. A chronicle of everyone’s favourite smuggler from conception to casting, through to movies, comics and novels with fold out pages, replica storyboards, little surprises tucked away in envelopes and more. This is the sort of book that’s nightmare to reprint so get in fast. Buy from Amazon.

Inside Black Mirror

Buy from Amazon

A terrific oral history and making-of book of the four series so far of Black Mirror. Compiled by Jason Arnopp, this takes you episode-by-episode with creator Charlie Brooker, Exec Producer Annabel Jones, and collaborators including Jodie Foster, Jodie Whittaker and other people not called Jodie. Essential for fans of the show.

The Incomplete History of Secret Organizations

Buy from Amazon

I’ve loved every minute of A Series of Unfortunate Events and this glorious behind the scenes book is ahead of the game with details and photos of the final series (coming in Jan 2019)… I must confess, I’ve had a glimpse and it looks as sumptuous as ever.

Star Wars Alien Archive

Buy from Amazon

Choc full of Cookies, wampas, Biths and banthas this is crammed full of proper geeky insider knowledge (Porgs have forward-facing eyes to help them catch fish, apparently) for Star Wars fans of any age and for fans of the movies, novels, cartoons and comics.

The Electric State

Buy from Amazon

Simon Stålenhag is probably best known for his crowdfunded book Tales from the Loop, which showed children playing among abandoned robots in the aftermath of a particle accelerator experiment gone wrong. The Electric State continues the post-apocalyptic theme on a journey across a ravaged America. This is sublime storytelling and a feast for the eyes (and the Russo brothers have snapped up the film rights!)

Stranger Things: Worlds Turned Upside Down

Buy from Amazon

Another incredible piece of production, this behind-the-scenes book is made to look like a well-thumbed library book, wrapped in plastic, stained and with a thorough breakdown of how the show was made and its ’80s inspirations. I saw a pre-publication copy of this at the MCM Comic Con and snapped it up there and then.

TV Geek: The Den of Geek Guide for the Netflix Generation

Buy from Amazon

I loved Simon Brew’s previous Movie Geek book, which was like my favourite nerdy movie conversations down the pub, and this is very much in the same format. Endlessly fascinating with chapter headings like Key questions raised by watching Peppa Pig, The symbolism of Peaky Blinders and Spoiler Culture and its effect on outdoor filming, and written in Den of Geek’s positive style, TV fans will lap this up.

The Books of Earthsea

Buy from Amazon

And I’ve saved the best till last. Ursula K Le Guin’s A Wizard of Earthsea was the first fantasy I ever read. More than Lord of the Rings or The Hobbit, this is what first fired my imagination when it came to magic and dragons. This complete illustrated collection, illustrated by Charles Vess, includes Le Guin’s last ever story Firelight, written when she knew she was dying. It reduced me to a sobbing wreck, and I can think of no better reason to recommend it. But just… look at it…

Buy from Amazon

*Full disclosure: some of these were donated by publishers, but only after I begged/cajoled/threatened them for copies because I really wanted them, and some I bought myself…

Isabel Ashdown’s secrets and lies

We had the fantastic thriller writer Isabel Ashdownon the Bestseller Experiment podcast this week. Isabel is the author of bestselling thrillers Little Sister and Beautiful Liars, and she walked away from a successful career to focus on her writing and it all stepped up a gear when she entered a competition in a newspaper. I was also joined by stand-in co-host Sam Eades who is always good fun and does a mean jigsaw… You can listen to the podcast here.

Like many science fiction and fantasy authors out there, I found myself sighing in despair at this comment from Liz Thomson in the Bookseller. I am beyond proud to have been published by Gollancz, and I realise that this kind snobbery exists, but you expect better from Liz (who’s always been very chatty and friendly whenever I’ve met her) and the Bookseller, a publication that should celebrate all publishing regarding of genre. Sigh…

And a quick update on my fantasy novel The End of Magicit’s now 80% funded over at Unbound, so it’s not too late to pledge to join the adventure and get your name in the book along with some other cool extras. Click here for more info.

Till next time, happy writing!

Mark

The End of Magic – week 2

Another week passes and I’m currently at 35% funded with 73 wonderful backers. A big welcome to everyone who’s joined the adventure in the last week. Your pledges mean the world to me.

I’m also amazed to see that the ‘Be in the book’ pledges have sold out! Thank you Craig, Phill and Andy… I look forward to giving you all glorious deaths on paper very soon.

I’m currently hitting my target of 1% per day, and if we keep this up then we should be fully funded on 4th May, so if you’ve already pledged please continue to spread the word and let any fantasy fiction fans you know that the book is coming. Word of mouth is the best way to help make this happen. Here’s the link: https://unbound.com/books/end-of-magic/

We discuss The End of Magic and how Unbound work in this week’s episode of The Bestseller Experiment podcast. Have a listen here… http://bestsellerexperiment.com/unbound-and-the-end-of-magic/

 

 

We had one of those Youtube live show thingies on the podcast this week…

I’m often stopped in the street and asked, “Hey, Mark. How do those Youtube live show thingies work on the podcast? They look so much fun. How can I get involved, man?”

And I say, “Dude, it’s an exclusive for our Patreon thingy supporters. They get first dibs on all sorts of cool stuff, like the Youtube live shows where they can ask me and Mr. D questions about writing and publishing and stuff, and interact with us via the miracle medium of the Youtubes. We talked about how long your project should be, how to find other writers who will give you feedback, the kinds of deals a debut author can expect from a publishers and tips on building your mailing list, and there’s a whole long debate about swearing. It’s a fuckin’ gas, baby.”

“But can’t I just download the edited highlights a week later on the podcast?”

“Yeah, and that’s a stone groove, but nothing beats actually being there, and you get live pictures on the Youtube and sometimes people get naked.”

“Really?”

“No. Tell you what just check out the highlights of the last show here, and then sign up to our Patreon. It’ll totally wang your doodle.”

*

PS. We wrote a book. You might like it. Others do…

SHANNON MAYER