Falling Between Genres: Teresa Driscoll on The Bestseller Experiment

Teresa Driscoll had a huge career change in 2017 when she switched from writing family dramas to thrillers with her novel I Am Watching You. She went from going out of contract and the potential end of her writing career, to selling a million copies. How did she manage that? With I Am Watching You she wrote a thriller, pure and simple (actually these things are never simple to write, but you know what I mean). She tells me in the interview that her family dramas were just a little too dark for readers of that genre, and not thriller-y enough to qualify for that genre. So she decided to go all-in with thrillers and started selling in big numbers. That’s not to say that writing a novel that offers everything that genre readers want will make it a guaranteed success, but it can certainly increase the odds.

My Witches of Woodville books fall between genres and categories. They’re not quite fantasy, not quite horror, and they’re not quite YA and that can make them tricky to sell. One of the most common comments I get on reviews is, “I don’t normally read stuff like this, but I really enjoyed it.” I’m fine with that, even if it means fewer sales, because they’re the books I wanted to write… But I’ve also embarked on a top secret project with another author that will be a thriller, pure and simple. We’re both hoping that this will give us the kind of success that authors like Teresa have enjoyed.

We also discuss why Teresa stopped watching TV for a year, perseverance, Dame Edna Everage, and owls. And in the extended version for podcast supporters I give tips on writing settings. If you want to support the podcast then click here and if you’re a chart topper supporter you’ll get access to hundreds of hours of extra writer-y goodness.