Looking back At The Bestseller Experiment Episode 1 – Who Buys Bestsellers?

At the time of writing, we’re up to episode 35 of the Bestseller Experiment podcast and, as we get close to finishing the first draft of our book, I thought it would be interesting to go back and listen to those early episodes, and give you, dear reader, a little peek behind the curtain.

We kicked off with Vics Tranter, who’s terrific on consumer insight stuff and has sadly since left Orion. Her advice was invaluable, especially pointing out that many of the pioneer readers of fiction are women in their thirties and forties, and how important they could be in spreading that elusive word of mouth. It became clear that Mr. D and I would need to write something that would appeal primarily to women. We did briefly dally with the idea that we might write a Gone Girl-style thriller, but over the next few episodes it became less and less appealing as we realised that neither of us really had a passion for those kinds of books, although we do talk about writing outside out our comfort zones. Have a listen…

A few thoughts listening back…

  • We say that we’ll keep referring back to this interview throughout the series and we have!
  • We ask our guests top tips for wannabe writers and then ask what they’re reading… That didn’t last, did it?
  • We still haven’t got Daniel Cole on the show.
  • I think Mr. D and I have a pretty good rapport from the start, and we slip into our natural cynic/optimist roles effortlessly.
  • Regular listeners will recognise some of Mr. D’s common themes making their first appearance, not least about keeping the language simple, and we still go back and forth about this… We’ll need an editor to make the final arbitration, I think.
  • What’s our hook? Not saying yet, but it came out of conversations we had in the following weeks.
  • This episode also witnessed the birth of the Writers’ Vault of Gold, which at the time of writing is currently nearing 100k words. I’m not just saying this, I really do go back and dip into this constantly. It’s an amazing roster of authors, editors and other professionals and it’s full of great writing advice and it’s currently free. FREE! One day it won’t be. Get your copy here.
  • Scrivener – I really, really did need converting from Pages to Scrivener. I struggled with it to start with, though that probably had more to do with my stubborn refusal to change that the software itself. Interesting that we were eulogising about it so soon as, at this point, I don’t think we had secured their sponsorship.
  • Ah, the Question of the week – or the Question Mark as no one is now calling it. Time to fess up: this first one was completely made up. There is no Andrew in Surrey… well there might be, but he didn’t send us a question. Andrew is my middle name.
  • Sound quality. There’s quite a bit of reverb from my end, which is a sound editor’s worst nightmare, and for the first few episodes I had my headphone volume quite loud, so it would leak to the microphone. This would drive poor Mr D. mad as he worked on the edit.
  • Secret guest… Yes, we really hadn’t booked them yet… and the GollanczFest that would feature many of our first big names was still just a distant speck on the horizon.

We recorded this on 23rd August 2016, waaaay before our actual launch in October. Mr. D and I had been talking about this idea for some time, and the plan was to get a few episodes in the bag before we launched as we had heard that launching with multiple episodes might send us up the iTunes podcast chart. And, it was also to see if it would actually work as a format. Here’s my diary extract for that day…

First interview for the Bestseller Experiment podcast tonight with Vics Tranter at Orion. A couple of technical glitches aside, it went well and there’s a definitely a lot of potential in the project. Could be a ton of work, but might also be very rewarding.

A ton of work… if only I knew. But it has been rewarding, too. Not fiscally, oh no, but hearing from writers on their own progress, and hearing how they’ve been inspired by the show has brought sunshine and happiness to my dark, cynical heart and long may it continue.

Oh, and I still haven’t read Gone Girl.

 

I’ll be covering episode two soon, so please subscribe to make sure you don’t miss out!