Last week I made a big ol’ public declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.
A few caveats…
- I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
- I’m going to stick with Kindle and Kindle Unlimited.
- I’ll be counting both Kindle and Paperback sales.
Here’s week one!
I’m starting from a position of very few sold already, so my also boughts on Amazon at the start of the week were basically Back to Reality and a handful of self-pubbed fantasy compilations. Not much to give me a clue as to where I should target my campaign. However, there was a VE Schwab title in my also boughts, and one of the USPs of The End of Magic is that it’s a stand-alone.
I fired-up Publisher Rocket to generate a few keywords and started putting together a couple of campaigns to test the water.
First up was the VE Schwab, which seemed straightforward enough. I figured a quote from the lovely RJ Barker would help readers click on the buy button. So far… not a sausage…
Next was the stand-alone. I used Publisher Rocket and some lists on Goodreads to draw up a list of similar one-and-done fantasy books. And the sales…? Zip.
This was slightly dispiriting, but I realise that these ads sometimes need a little time to get going and may need tweaking. I also ran ads aimed at an indie also bought (the Flame ad with the fab James Barclay quote) and one for Terry Pratchett fans (with a great quote from Julian Barr), but again no sales.
However, I knew one place where I’d had some success with Back to Reality. The mighty Bookbub and their excellent newsletter ads!
Following the instructions as per David Gaughran’s excellent Bookbub Ads Expert, I started daily campaigns. The first two were aimed at fans of Tad Williams and Brandon Sanderson. The results were poor. Just a few clicks and a handful of sales.
Then I decided to target Terry Pratchett readers. I had an excellent quote from the wonderful Julian Barr to tempt them with…
This seemed to do the trick! Daily sales were picking up, and I had a 1.15% CTR (click through rate), which isn’t bad (anything over 1% is deemed good). I started to run this ad on a daily basis. They peaked after a couple of days, then tailed off. By then my also boughts were improving and I noticed Marie Brennan was second only to Back to Reality, so I tried a campaign targeting her readers. No sales!
That was yesterday. Today I’ve gone back to Sir Terry.
In the meantime, I’ve also been getting great support from folks on my newsletter, on social media and listeners to the Bestseller Experiment podcast. Here’s what the daily sales are so far (that peak on 7th July is when my newsletter went out)…
And here are the Kindle Unlimited pages read…
And here’s a breakdown of sales and spend so far…
Kindle units sold: 37
Kindle Unlimited Pages read: 204
Advertising spend total: $163.07 – that’s broken down as…
Only 963 units to go!
Let’s see, a hundred and sixty-two days till Christmas (taps calculator)… I need to sell about six copies a day to make my target. That feels do-able, though at this rate of ad spend, I could be bankrupt by Halloween.
I’ve had kind messages of support and I’ve been delighted when folks tell me they’ve bought the book, or that they’ll feature me in a newsletter. These will all help and I shall be forever grateful.
If you would like to help, then do please do any of the following:
Leave an honest review on Amazon or Goodreads
Tell your friends about the book
Buy 963 copies for your bookclub… worth a try.
If you have any thoughts or comments on what I might be doing wrong, do please leave them below! Until next week… onwards, upwards, sideways, backwards!