Tag: Book marketing

How To Market Your Book On YouTube – Episode 15

Blog tours! What are they? How do you get one? Are they worth the effort? In this sort-of follow-up to last week’s episode, we speak to the wonderful Anne Cater of Random Things Blog Tours about the world of blog tours…

The series is a real-life case study – as we catalogue the book marketing journey of Mark’s latest book ‘The Crow Folk’ (Simon & Schuster).

Each episode comes laden with book marketing tips, offers insights into book publishing, indie publishing as well as ideas about author marketing.

In this episode we cover:

– book blog tours (and why they’re critical to a post-launch book marketing strategy)

– how to find your dream book editor

– beta readers (why you need them, and how to find them)

– using StreamYard for virtual book launches

How To Market Your Book – Episode 13

With days to go until the launch of ‘The Crow Folk’ (published by Simon & Schuster), author and screenwriter Mark Stay and video marketer & creator Jeremy Mason deep dive into the writing process.

In this 13th outing of the ‘Book Marketing Challenge’, we offer writing advice for new writers, as well as insights into freelance writing and the whole process of writing books. If you’re looking for writing advice from authors, and tips on how to write your first book – you should watch this. In fact – anyone with even a vague interest in writing books, should, really, IMHO.

How To Market Your Book – Episode 12

In this 12th outing of the “Book Marketing Challenge,” we’re joined by Bookswarm’s Simon Appleby – an author website expert, to reveal why having an author website is critical to the success of book marketing. We discuss what goes on your author website, and how to best use websites for author marketing. https://mpvideoproduction.co.uk/

This series takes you on a journey of book publishing – offering writing tips and writing advice – along with book promotion and book marketing strategies. It’s the uncut, inside story of a book’s journey from the page to it appearing on a bookshelf in your favourite bookstore …

How To Market Your Book With Youtube — Part 10

3 weeks away from our book launch, we’re exploring virtual book launch ideas as the UK is in lockdown. So “The Crow Folk” author Mark Stay, pivots his book launch plans online. Joined by facilitator Sara Cox – we discover how to launch a book online.

In this 11th outing of the ‘Book Marketing Challenge,’ You’ll learn loads of tips for planning a successful book launch, with stacks of book launch ideas, to make your next book launch a massive success.

This series takes you on a journey of book publishing – offering writing tips and writing advice – along with book promotion and book marketing strategies. It’s the uncut, inside story of a book’s journey from the page to it appearing on a bookshelf in your favourite bookstore …

How To Market Your Book With Youtube — Part 10

New Year – new lockdown! With just 4 weeks to go – our book marketing plans are dealt a blow thanks to the Pandemic – how will I keep my latest book launch on track?

The 10th outing in this series – following the book marketing journey of Mark’s newest book ‘The Crow Folk’ – the video is rammed full of book marketing strategies and tips for authors, as well as writing advice and all sorts of book promotion insights.

This series takes you on a journey of book publishing – offering writing tips and writing advice – along with book promotion and book marketing strategies. It’s the uncut, inside story of a book’s journey from the page to it appearing on a bookshelf in your favourite bookstore …

Video Tools We Use & Recommend: Full disclosure – This is an affiliate link – but you’ll be able to purchase these tools at the same rate as anywhere else. All this means is we get a small amount of cash for introducing you to these fine products, and that is invested back into producing more content, to help you. YouTube Channel Optimisation: VidIQ : https://vidiq.com?afmc=7j0 Editing: Camtasia : https://techsmith.z6rjha.net/bLdo6 ScreenFlow: Telestream : https://telestream.8bx6ag.net/6vmYb Captions: Subly : https://getsubly.com/ Rev : https://rev.com/ Temi : https://temi.com/ We are ALL about HELPING business owners, entrepreneurs and marketers get the MOST from VIDEO and DIGITAL MARKETING. Our mission is to share our marketing knowledge and our 20+ years in broadcast TV to harness the AWESOME power of video to HELP all our BUSINESSES GROW.

How To Market Your Book With Youtube – Part 9

I join forces with video creator & video marketer Jeremy Mason to implement digital marketing techniques to drives sales and pre-orders of my new book The Crow Folk! Join us in our adventures in video marketing and book publishing …

In Episode 9 you’ll learn: – WHY persistence is key in book marketing and book publishing – YouTube’s algorithm changes WHAT it means & WHAT you should do as a video creator – HOW to keep motivated and keep consistently creating video marketing content – HOW to deal with rejection in business and as an author – The evolution of ‘The Witches of Woodville’ book series – HOW to use YouTube Live for book marketing – What NOT to do on Facebook and YouTube Live – Brainstorming virtual book launch ideas – ACTIONABLE ideas of how to promote your book with video – HOW to use content calendars to create PR-able ideas…

How To Market Your Book With YouTube – Episode 8

Are you an indie author, or a seasoned writer looking to promote your book with video? TV pro Jeremy Mason joins author and screenwriter Mark Stay as they deep dive into book marketing -revealing book marketing strategies and tips for authors that will get your book discovered.

We talk cover art, vlogging for beginners with lighting tips, and how to hook your viewers in just a few seconds…

In Episode 8 you’ll learn – –

WHY you MUST invest in QUALITY cover artwork as an author – WHY book cover design is CRITICAL to your book success – WHERE you can source quality book cover design for $350 – WHAT are successful Indie Authors doing to build their success? – Deep dives into best vlogging setup for beginners – YouTube Vlogging lighting tips and tricks from a TV professional – Lighting for YouTube videos at home – YouTube Vlogging mic’s and sound setups – YouTube audio recording tips – HOW to create your YouTube home vlog set up – Basic framing guide for YouTube vlogging – The structure of an ‘ideal’ YouTube video – HOW to hook in your viewers from the start of your video – HOW to keep viewers engaged by using different backgrounds – The importance of involving your audience – HOW to use Calls To Action in your video

How To Market Your Book On Youtube — Part 7

Are you a writer who’s struggling to get your book seen online? Are you looking for new book marketing strategies? In this series, we cover the basics of marketing your book, social media marketing for authors and all sorts of book marketing strategies and tips for authors.

This week, Jeremy and I are joined by filmmaker and animator Kai Newton who shot and edited the book trailer for my book The Crow Folk. We cover the video production process from beginning to end – covering script development, video shoot planning, how to make a YouTube video on a budget – and plenty more book marketing advice to boot.

How To Market Your Book On YouTube — Episode 6

Are you a debut author or seasoned writer needing to know HOW to market your book? Or HOW to promote your book on YouTube?

In this in deep-dive, they talk candidly about WHICH video marketing strategies have worked, and which have not been as successful. WILL they hit their 1000 target for pre-sales before Feb 2021? WHICH digital marketing techniques will they enlist? WHICH book marketing strategy will be put to the test next on their ambitious (some may say foolhardy) quest?

In Episode 6 you will learn:

The definition of a blurb and how a few words on your book cover can make all the difference.

How to run a blog tour (or get someone to organise it for you).

Why categorisation is important, but ultimately it’s the reader who decides.

The kind of pre-publication publicity that a publisher can organise for you, including features in trade magazines like The Bookseller, and interviews in store magazines like Booktime.

Why an author should be a “squeaky wheel”!

And we take a look at other AuthorTubers and why they are so successful.

Do please enjoy…

How To Market Your Book On YouTube – Episode 5

Are you a debut author or seasoned writer needing to know HOW to market your book? Or HOW to promote your book on YouTube?

In this 5th episode author Mark Stay and video marketer Jeremy Mason reveal more book marketing strategies and tips for authors.

WHICH of their video marketing strategies have worked so far? WILL they hit their 1000 target for pre-sales before Feb 2021? WHICH digital marketing techniques will they enlist? WHICH book marketing strategy will be put to the test next on their ambitious (some may say foolhardy) quest?

In Episode 5 you will learn: Lots of book marketing strategies, finding the route to market for your book, insider hints and tips that will help you with marketing your book. We talk about: Tweetdeck, Canva, Goodreads, BookFunnel, Groovepages, book events, pre-orders, book signings, pitching yourself for publicity and more…