The End of Magic challenge, week 7 – Bloggers and giveaways

On 9th July I made a big ol’ pubic declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

  • I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
  • I’m going to stick with Kindle and Kindle Unlimited.
  • I’ll be counting both Kindle and Paperback sales.
  • Here’s week seven!

The big change in strategy has been to stop with the expensive ads on Facebook, Bookbub and Amazon and instead to build my readership. And that means bulking up my newsletter and getting bloggers to review my book to drive a little buzz.

I started by looking online at other authors’ blog tours. Both Mike Shackle and Edward Cox have had recent blog tours with their new books – both of which are similar enough to mine – and they posted these handy images with the details of the bloggers…

I spent a day visiting the websites of these bloggers, finding out how they accept submissions (they all do it differently) and dropping them a line.

I also did a small blog tour when The End of Magic was launched in the UK in February and I got in touch with a couple of bloggers who had offered to review, but hadn’t posted anything. Immediately, I got a result…

The good news is I’ve had some very positive responses from the other bloggers I contacted. A few weren’t taking reviews (despite the Ed Cox and Mike Shackle blog tours… but that’s what a big publisher gets you!), and a Grimdark blog had the cheek to tell me that it wasn’t for their readers (!!).

When will these reviews go live…? God knows. A few of them post their TBR piles online and they’re swamped. I’ve told them I’ll be happy with anything between now and Christmas.

Next on my list was to start building my newsletter numbers. I was lucky enough to get a proof of the new Joe Abercrombie novel from my friends at Gollancz. I loved it, said so on Twitter, and got a great response from fellow fantasy fans. I had finished with the proof, so I could give it to a charity shop, maybe? Or… I could give it away online to people who subscribe to my newsletter!

This wasn’t officially sanctioned by the publisher, but I have a copy of the hardcover on order from Waterstones, so I figured what the hell, created the giveaway and added the Tweet to my original review…

Joe retweeted the giveaway without any prompting from me and the result at the time of writing has been…

… which is nice. Lots of new fantasy fans who might be looking for something read after Joe’s book.

To be in with a chance of getting your hands on it, simply sign up to my newsletter here before 23:59 UK time on Saturday 31st AugustFull terms and conditions are here. Good luck!

After last week’s FB video (did you know I also put a video version of these blogs on my FB author page…?) Sam Missingham – my guardian angel of marketing – got in touch to tell me about Story Origin, who run book and newsletter swaps for indie authors, much like Bookfunnel, though, unlike Book Funnel, Story Origin are currently FREE.

Rather than just fill out the form I interviewed Story Origin’s founder Evan Gow for the podcast to find out how it all works. It should go live as an exclusive for our Patreon supporters next week.

The interview inspired me to get started, and I’ve been accepted for a group promo. This means I give away my short story – How Drust Krax Lost Two Fingers – as part of a group of similar authors to gain newsletter subscribers. It starts on Thursday, so I’ll report back on how it went next week.

Sam Missingham also featured me on her first webinar for The Empowered Author last week. It was a fun session, discussing book sales and marketing and this very quest, and I’ll post a link to the Youtube video when it goes live. Thanks, Sam! Once again, if you’re an author and you’re not following Sam on Twitter or The Empowered Author, you’re really missing out.

I also realised that I hadn’t let my Unbound supporters know about this. 279 gorgeous and wonderful people supported The End of Magic on Unbound and I’m able to contact them via the book’s dashboard. I rattled off a message asking them to spread the word and maybe leave a review on Amazon/Goodreads. These posts are sent via email and need to be review by Unbound and we’ve just had a Bank Holiday weekend in the UK, so it probably won’t go out for a couple of days, but I’m hoping a few of them might say something nice online.

So, how many sales have been driven by all this hard work? Drumroll, please…

Well, no one said this would be a get-rich-quick scheme… but none of my efforts last week will have the immediate impact of, say, an expensive Bookbub ad. I’m planting seeds, folks, planting seeds…

The KU page reads are up and down…

I did get some good advice from my friend Ian W Sainsbury over on FB and here’s the conversation we had…

He’s absolutely right, of course. This is something we discovered when pushing Back to Reality this year. You need a series to really make this work. And, as I’ve hinted at there, I am working on a brand new series.

I also got a couple more wonderful five-star reviews on Amazon UK…

Those both truly made my day… But I’m still stuck on 6 reviews in the US…

Honestly, with whom must I copulate to get a review in the States?? (Not that I’m desperate or anything).

Here’s a summary of last week’s sales…

Kindle units sold: 2

POD Paperbacks: 0

Kindle Unlimited Pages read: 489

Royalty: $4.06

Advertising spend total: £0

And here’s the running total…

Kindle units sold: 98

Kindle Unlimited Pages read: 9077

Royalty: $46.98

Advertising spend total (since 9th July): $464.00 (and £105.81 in GBP)

AMS: $99.92

Bookbub: $272.70

Still 902 units to go!

That’s a little over 7 a day between now and Christmas.

Thanks again for all your messages of support and to everyone who’s bought the book or spread the word.

If you would like to help, then please do any of the following:

Buy a copy here in the US, or here in the UK

Tell your friends about the book

Leave an honest review on Amazon or Goodreads

I still only have six reviews on Amazon.com. They’re good ones, for which I’m very grateful, but ideally I need at least 20+. I like my reviews to grow organically and they have to be honest, so if you’re American and have read The End of Magic a few kind and honest words will go a long way.

If you have any thoughts or comments on what I might be doing wrong, do please leave them below! Until next week…

The End of Magic challenge – week 1

Last week I made a big ol’ pubic declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

  • I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
  • I’m going to stick with Kindle and Kindle Unlimited.
  • I’ll be counting both Kindle and Paperback sales.

Here’s week one!

I’m starting from a position of very few sold already, so my also boughts on Amazon at the start of the week were basically Back to Reality and a handful of self-pubbed fantasy compilations. Not much to give me a clue as to where I should target my campaign. However, there was a VE Schwab title in my also boughts, and one of the USPs of The End of Magic is that it’s a stand-alone.

I fired-up Publisher Rocket to generate a few keywords and started putting together a couple of campaigns to test the water. 

First up was the VE Schwab, which seemed straightforward enough. I figured a quote from the lovely RJ Barker would help readers click on the buy button. So far… not a sausage…

Next was the stand-alone. I used Publisher Rocket and some lists on Goodreads to draw up a list of similar one-and-done fantasy books. And the sales…? Zip.

This was slightly dispiriting, but I realise that these ads sometimes need a little time to get going and may need tweaking. I also ran ads aimed at an indie also bought (the Flame ad with the fab James Barclay quote) and one for Terry Pratchett fans (with a great quote from Julian Barr), but again no sales.

However, I knew one place where I’d had some success with Back to Reality. The mighty Bookbub and their excellent newsletter ads!

Following the instructions as per David Gaughran’s excellent Bookbub Ads Expert, I started daily campaigns. The first two were aimed at fans of Tad Williams and Brandon Sanderson. The results were poor. Just a few clicks and a handful of sales.

Then I decided to target Terry Pratchett readers. I had an excellent quote from the wonderful Julian Barr to tempt them with… 

This seemed to do the trick! Daily sales were picking up, and I had a 1.15% CTR (click through rate), which isn’t bad (anything over 1% is deemed good). I started to run this ad on a daily basis. They peaked after a couple of days, then tailed off. By then my also boughts were improving and I noticed Marie Brennan was second only to Back to Reality, so I tried a campaign targeting her readers. No sales!

That was yesterday. Today I’ve gone back to Sir Terry.

In the meantime, I’ve also been getting great support from folks on my newsletter, on social media and listeners to the Bestseller Experiment podcast. Here’s what the daily sales are so far (that peak on 7th July is when my newsletter went out)…

And here are the Kindle Unlimited pages read…

204 in total so far

And here’s a breakdown of sales and spend so far…

Kindle units sold: 37

Kindle Unlimited Pages read: 204

Royalty: $14.14

Advertising spend total: $163.07 – that’s broken down as…

AMS: $10.65

Bookbub: $152.42

Only 963 units to go!

Let’s see, a hundred and sixty-two days till Christmas (taps calculator)… I need to sell about six copies a day to make my target. That feels do-able, though at this rate of ad spend, I could be bankrupt by Halloween.

I’ve had kind messages of support and I’ve been delighted when folks tell me they’ve bought the book, or that they’ll feature me in a newsletter. These will all help and I shall be forever grateful.

If you would like to help, then do please do any of the following:

Buy a copy here in the USA, or here for the UK/rest of the world.

Leave an honest review on Amazon or Goodreads

Tell your friends about the book

Buy 963 copies for your bookclub… worth a try.

If you have any thoughts or comments on what I might be doing wrong, do please leave them below! Until next week… onwards, upwards, sideways, backwards!

The End of Magic is available to pre-order now…

Cover art designed by Mark Ecob: http://mecob.co.uk

And the most amazing people have been saying very nice things about the book…

Cover Reveal for The End of Magic

Behold the cover art for The End of Magic as designed by the magnificent Mark Ecob

I’m a very happy author and this is everything I had hoped for. There’s still time to pre-order and get your name (or the name of a loved/pet/significant other) in the book and you can do that by clicking here!

The edit has begun… Does anyone know anything about the genitals of merpeople?

The email from my editor Simon Spanton pinged into my inbox on Sunday evening. The edit for The end of Magic had arrived.

This is both a thrill and a moment of panic for the writer. The waiting is over and we can finally start on the final phase of the book before it is published, but this is also when we discover what our editor really thinks of it. Simon’s email alone was several thousand words long with a breakdown of what he liked and what needed work. It was clear, thorough and very encouraging.

The document itself is marked up with comments throughout. Structurally, the book is in good shape. No major cuts needed, no tone problems, and he identified an issue with the protagonist that has been eluding me since the beginning! This is everything a writer wants from an editor.

Of course, there are problems…

I have a character eating soup from a plate (messy)

I’m vague about the size of two armies in battle

I use the word ‘limestone’ fourteen times! (Who knew?)…

DhV2cS1WkAAjKCj.jpg-large

I have a character unable to swim one minute, and then happily treading water the next

And there’s this moment with a scythe…

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Simon is great on military and historical accuracy, particularly anything naval. He’s picked me up on how many lashes a character has to endure, and the best way to survive a sinking ship.

Oh, and I have to make a crucial decision about the genitals of merpeople… Y’know, basic fantasy stuff.

Also, the short story I wrote to accompany the novel (available to all newsletter subscribers for free!) made me realise that I needed to change the timescale of a bit of my world’s history, so that will need to be threaded through the novel.

In all, I had about 320 comments and notes from Simon. I’ve spent the first few days triaging the easy stuff. The “delete this”, “trim that” suggestions, and the silly continuity errors and tiny plot holes. Now I have to knuckle down and do some serious character work, but I’m happy to do it because I know it will make the book so much stronger as a result. Also, this is my third novel, so going through the process a couple of times already has reassured me that the book won’t fall to pieces during the edit.

I reckon this will roll on for a couple of weeks and there might be even more revisions after that, and then we need to start thinking about the copy edit. Still a little way to go, but it promises to be fun!

PS. I also got a reader’s report on my middle grade novel Raygun (though that title will almost certainly change) from Karen Ball at Speckled Pen. Much like Simon’s edit notes, they nailed all the book’s issues, but have also inspired me to make some positive changes. I’ll be getting my teeth into that next. If you have a children’s novel that needs detailed and informed feedback, then I highly recommend Speckled Pen!

 

A free short story!

Ahead of the publication of The End of Magic (and while I wait for the dreaded edit notes to come back) I’ve been writing a short story set in the same world.

How Drust Krax Lost Two Fingers introduces the novel’s main villain Haldor Frang, and it’s told from the point of view of the hapless Drust Krax. A defeated warlord, awaiting certain death, who really, really needs to use the privvy…

I’m offering it first and exclusively to anyone who subscribes to my newsletter! To download a copy for your Kindle or any other eReader device, just sign-up here.

Please note: I’ve had all my GDPR jabs and I will never sell your information on to any third parties. It’s all safely tucked away by Mailchimp!

Big thanks to Jack Logan and Julian Barr for reading my early drafts the story, taking them down a dark alley and giving them a good kicking. Thanks also to Kit Cox for the map image used on the cover art.

I really enjoyed writing it and can’t wait to hear what you think of it!

In other news, I spoke to the wonderful Gareth L Powell on the podcast this week. We discussed the slow death of Facebook and how to sing a space opera. Listen here.

There’s also a fab Deep Dive on adaptation this week with Julian Barr (second mention in the blog today). One of us has a PhD. It won’t take you long to figure out which one of us doesn’t… You can listen to a teaser here.

And I’m on BBC Radio Kent tonight (or in the past, depending on when you read this). I’ll be talking to Dominic King on his new arts show about the podcast, Robot Overlords, The End of Magic and more. Listen or catch-up here.

Dominic King

£519 to go on the End of Magic

There’s about a week to go until the 90 days of pledging are up and there’s just £519 to raise for my fantasy novel The End of Magic.

That’s roughly…

  • 52 pledges for the £10 eBook
  • 35 pledges for the paperback
  • 26 Patron paperback pledges (you get your name in the front)
  • 21 ‘For a friend’ pledges (you get two copies),
  • 11 Robot Overlords pledges
  • or just 7 of the five-copy bundles! (Why not go crazy and by a bunch for your fantasy fiction friends?).

This is it – the last push to make this happen: click here and hit that beautiful blue PLEDGE button!

Thank you and a huge bearhug for all you beauties who’ve pledged already!

Mark

 

Just a couple of pledges away from 75%

Hi everyone – the three-quarters funded marker is just a couple of pledges away and it’s kind of crept up on me. Again, massive thanks to everyone who’s pledged so far, and do please continue to spread the word (send them here!). In the meantime, here’s a little quiz you can share with anyone who’s not yet pledged…

TEOM CHILD

Till next week!

Mark

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The End of Magic, week 8… I think… I’ve lost count

Big love and thanks to all new backers of THE END OF MAGIC this week. We’re up to 68% and it would be great to make 70% by the end of the week.

It was great to see some of the 5-pack bundles get pledges… I bought a 5-pack myself last week to get copies of the book for a few friends who aren’t fans of the internet (and after the news these past few weeks you can hardly blame them!).

If you know someone who loves a bit of fantasy but doesn’t relish the idea of shopping online then do please ask them to drop me a line here and I’ll do everything I can to help. Until next week, here are some choice words from the book…

Mark

So close to 60% it hurts…

A huge thanks to all the new backers of my fantasy novel THE END OF MAGIC who’ve joined us in the last week.

I’m still hitting my 1% per day target, which is great, and as a treat (punishment?) here’s another clip of me reading from the book with another terrible accent…

Enjoy and if you haven’t pledged yet, you can do so here, and if you have pledged then please keep spreading the word!

With eternal gratitude – Mark