In this series author Mark Stay & video marketer Jeremy Mason lift the lid on how to market a book. The series is a real-life case study – as we catalogue the book marketing journey of Mark’s latest book The Crow Folk (Simon & Schuster). Each episode comes laden with book marketing tips, offers insights into book publishing as well as ideas about author marketing.
In this episode we cover: book blog tours (and why they’re critical to a post-launch book marketing strategy) – how to find your dream book editor – beta readers (why you need them, and how to find them) – using StreamYard for virtual book launches…
I was delighted to gatecrash Ian W Sainsbury’s Friday night chat last week. We discussed Alpha/Beta Readers, book covers, Facebook Groups, the joy of editors, the wonders of notebooks, Ursula Le Guin and why whenever Ian hears my voice he thinks of dog poo…
And I say, “Dude, it’s an exclusive for our Patreon thingy supporters. They get first dibs on all sorts of cool stuff, like the Youtube live shows where they can ask me and Mr. D questions about writing and publishing and stuff, and interact with us via the miracle medium of the Youtubes. We talked about how long your project should be, how to find other writers who will give you feedback, the kinds of deals a debut author can expect from a publishers and tips on building your mailing list, and there’s a whole long debate about swearing. It’s a fuckin’ gas, baby.”
“But can’t I just download the edited highlights a week later on the podcast?”
“Yeah, and that’s a stone groove, but nothing beats actually being there, and you get live pictures on the Youtube and sometimes people get naked.”
This is longer than most of the other mini-episodes. Mostly we repeat ourselves as the mania increases, we give a big shout out to our amazing launch team, I namecheck a couple of author friends, Kit Cox and Graeme Williams, and then I get a little ranty at the end about mailing lists. CLICK HERE TO LISTEN NOW
You can definitely hear the mania beginning to set in with this episode. We recorded all of these on one night last week, and it was around the third episode that our banter became babble… but there’s some great stuff here. Our beta group on Facebook has been incredible: they have forensic attention to detail and they’re wonderfully supportive, which we really need as we careen towards our publication date (DID I MENTION THAT IT’S OUT ON OCTOBER 16TH???).