In this series author Mark Stay & video marketer Jeremy Mason lift the lid on how to market a book. The series is a real-life case study – as we catalogue the book marketing journey of Mark’s latest book The Crow Folk (Simon & Schuster). Each episode comes laden with book marketing tips, offers insights into book publishing as well as ideas about author marketing.
In this episode we cover: book blog tours (and why they’re critical to a post-launch book marketing strategy) – how to find your dream book editor – beta readers (why you need them, and how to find them) – using StreamYard for virtual book launches…
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