The End of Magic challenge, week 10 – Sales, glorious sales!

On 9th July I made a big ol’ public declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

  • I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
  • I’m going to stick with Kindle and Kindle Unlimited.
  • I’ll be counting both Kindle and Paperback sales.
  • Here’s week ten!

Blessed be fantasy author Michael R Miller, for it is he who broke my duck, popped my sales cherry, rang my bell, and gave me water after the longest drought. In other words, Michael was kind enough to include my book in his latest newsletter and got me a dozen or sales this week…

More proof, if we needed it, that the key to publishing success is to get your book onto a more successful friend’s newsletter. And hey, if you love fantasy or LitRPG then check out Michael’s stuff, because he’s amazing and he even started his own publishing house!

This was part of a week-long 99c/99p promotion, so these aren’t massively profitable sales, but they have got the momentum going again which is half the battle. I did ask Unbound, my UK publisher, to drop the price to 99p for the same period. They dropped it to 92p for about three days and then put it back to £1.87. I’m sure there’s some solid gold logic to this, but for the moment it escapes me.

You may recall in last week’s update that I was sinking in the search results. When you typed in “The End of Magic” on Amazon I was coming fourth and below the line…

To combat this I started a KDP campaign focusing solely on winning back that search result and I’m delighted top announce that after a week I am in fact… still fourth… But I swear that just a few days ago I was second! Really! I think this is an ongoing battle that may never end, but it has got me a few sales…

I think I’ll keep this campaign simmering away on the background as it might prove to be more profitable over time.

I also dipped back into David Gaughran’s excellent book Strangers to Superfans to get some inspiration, and I realised it was time to give The End of Magic’s blurb a bit of a refresh. For this I went to the wonderful BXP Group* on Facebook for their feedback and I was not disappointed. Their advice was considered and incredibly helpful.

*For those who don’t know, the BXP Group is a closed group exclusive to Chart Topper patrons of the Bestseller Experiment podcast. It’s a small group of really engaged writers who are now getting deals, bestsellers and awards and they really are the nicest, smartest bunch of people you’ll meet online.

Here’s the new blurb…

… and I’m still getting feedback from the group, so there will be further tweaks. Again, I think this is something that will need constant attention.

Another bit of good news is that I finally got a new customer review on Amazon USA…

Short and sweet – thank you, Tiffany!

That takes my total to 7 reviews with an average of 4.6/5. I still need more, so if you’re in the US and have enjoyed the book, do please leave a few words. It makes all the difference to the book’s visibility.

In the UK I now have 29 reviews with an average of 4.8/5. And many thanks to David H for this magnificent review…

The only disappointment this week has been the massive drop in Kindle Unlimited page reads…

Only 14… I had nearly 800 last week

Again, visibility is the key to upping these, so I need more reviews and more sales generally.

Here’s a summary of last week’s sales…

Kindle units sold: 19

POD Paperbacks: 0

Kindle Unlimited Pages read: 14

Royalty: $5.95

Advertising spend total: £4.94

And here’s the running total…

Kindle units sold: 112

Kindle Unlimited Pages read: 10,839

Royalty: $52.93

Advertising spend total (since 9th July): $468.94 (and £105.81 in GBP)

AMS: $108.73

Bookbub: $272.70

Still 888 units to go!

That’s 9 a day between now and Christmas.

Thanks again for all your messages of support and to everyone who’s bought the book or spread the word.

If you would like to help, then please do any of the following:

Buy a copy here in the US, or here in the UK

Tell your friends about the book

Leave an honest review on Amazon or Goodreads.


I’ve just finished with a client on a writing project and now have a slot available on my writing services schedule. If you’re looking for feedback on your novel or screenplay, or maybe you just need a second opinion on that submission letter that you’re sending to agents, I offer all kinds of services for writers at all stages in their careers. There are more details here.