The End of Magic challenge, week 17 – Where The Hell Have I Been??

On 9th July I made a big ol’ public declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

  • I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
  • I’m going to stick with Kindle and Kindle Unlimited.
  • I’ll be counting both Kindle and Paperback sales.
  • Here’s week seventeen!

The more observant of you may have noticed a lack of updates in the last… ooh, let’s see… TWO MONTHS?!

What happened? Where have I been?

A few days after my last update, I got a long-awaited email from my lovely agent Ed Wilson. He had read the draft of my new book… and he had notes. Lots of notes. All good stuff that I was keen to get my teeth into, so I dug in and got started. On top of that I was also working on…

Those are my excuses and I’m sticking to them. But seriously, the book rewrites have been soaking up almost all of my time and energy. It’s been hard work, but I think it’s been worth it. The book is with a beta reader now, which might mean a bit more tweaking before it goes back to my agent, but the bulk of the work is done before it goes out on submission (I hope).

So what happens when you don’t do a single bit of marketing for two whole months? This… this happens…

Hmm. It’s almost as if Amazon has rigged it so that if you don’t spend ad money you won’t sell any books… hmm.

What to do now? Do I call it quits and focus on the next thing? That’s tempting. There are only forty days till Christmas. I’ve sold 137 copies and I need to sell 863 copies – that’s about 21 copies per day. It ain’t gonna happen.

But… dagnammit, I worked too bloody hard on this book to give up on it now, and it’s a good book. I get genuinely good reviews from readers. One big lesson from promoting Back to Reality earlier this year is that throwing money at Amazon does, sadly, work. We sold over a thousand copies in six months and we did that by spending about a grand on ads, which gave us visibility and momentum and it improved our ‘also boughts’ on Amazon, which is crucial. And we’ve not spent a penny since and we’re still selling a few copies every day at full price because of that momentum and visibility, so we’ve almost made all that money back.

Also, the option was renewed on my TV thing, so I have a bit of cash to splash.

Screw it. I’m going on an ad spending frenzy. I know not everyone can do this, but I’m running out of time. Let’s see what damage a grand can do between now and Christmas. Hold on to your hats, folks. There will be an update next week!

If you would like to help, then please do any of the following:

Buy a copy here in the US, or here in the UK

Tell your friends about the book

Leave an honest review on Amazon or Goodreads.

The End of Magic challenge week 9, War of the Keywords

On 9th July I made a big ol’ public declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

  • I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.
  • I’m going to stick with Kindle and Kindle Unlimited.
  • I’ll be counting both Kindle and Paperback sales.
  • Here’s week nine!

A busy week of writing for me, which means I’ve only had one eye on the challenge, so all that’s really happened is a continued trickle of newsletter subscribers thanks to the StoryOrigin promo (which you should definitely check out if you’re a fantasy fan – so many free books!)

However, I did notice something disturbing... You may recall that in last week’s update I was pondering whether or not to return to Amazon ads to boost sales of The End of Magic. By mid-morning that day I had pretty much decided against it, but a few days later I decided to check where I was coming in the search results on Amazon.

I opened a new tab, switched on my VPN and connected as if I was in the USA, typed “The End of Magic” into the Amazon search bar, and this is what came up…

Fourth! Bloody fourth! That’s below the line, too, so if the searcher can’t be bothered to scroll down (and few do) then I’m completely lost! I have to win the War of the Keywords. And how do you do that…?

Bloody Amazon ads.

It’s almost – almost! – as if the whole system is rigged to make you pay for Amazon ads. Hmm.

So I ran a keywords report on Publisher Rocket and I’m now running ads at $2-per-day to see if I can get back to the top of the search results. Grr. I’ve only been running them for a couple of days, so nothing yet. Even the KU page reads are drying up…

Here’s a summary of last week’s sales…

Kindle units sold: 0

POD Paperbacks: 0

Kindle Unlimited Pages read: 788

Royalty: $0

Advertising spend total: £2.86

And here’s the running total…

Kindle units sold: 98

Kindle Unlimited Pages read: 10,825

Royalty: $46.98

Advertising spend total (since 9th July): $464.00 (and £105.81 in GBP)

AMS: $102.78

Bookbub: $272.70

Still 902 units to go!

That’s 8 a day between now and Christmas.

Thanks again for all your messages of support and to everyone who’s bought the book or spread the word.

If you would like to help, then please do any of the following:

Buy a copy here in the US, or here in the UK

Tell your friends about the book

Leave an honest review on Amazon or Goodreads.

Oh, and I’ve just finished with a client on a writing project and now have a slot available on my writing services schedule. If you’re looking for feedback on your novel or screenplay, or maybe you just need a second opinion on that submission letter that you’re sending to agents, I offer all kinds of services for writers at all stages in their careers. There are more details here.

Joanna Penn on the Bestseller Experiment

On this week’s podcast we spoke to Joanna Penn, and blimey O’Reilly it’s an episode crammed with a ton of useful information on marketing and social media for authors. I’ve listened to it three times already to transcribe it for the Vault of Gold and it still hasn’t all sunk in.

One small note; we were using Zencastr to record this episode, which is normally as good as gold, but for some reason I sound like a Dalek gargling Listerine for most of it, and then at the very end I sound like I’m trapped in a tin box. Apologies for that. Normal service will be resumed shortly… CLICK HERE TO LISTEN NOW