Tag: blog tours

How To Market Your Book On YouTube – Episode 15

Blog tours! What are they? How do you get one? Are they worth the effort? In this sort-of follow-up to last week’s episode, we speak to the wonderful Anne Cater of Random Things Blog Tours about the world of blog tours…

The series is a real-life case study – as we catalogue the book marketing journey of Mark’s latest book ‘The Crow Folk’ (Simon & Schuster).

Each episode comes laden with book marketing tips, offers insights into book publishing, indie publishing as well as ideas about author marketing.

In this episode we cover:

– book blog tours (and why they’re critical to a post-launch book marketing strategy)

– how to find your dream book editor

– beta readers (why you need them, and how to find them)

– using StreamYard for virtual book launches

How To Market Your Book On YouTube — Episode 6

Are you a debut author or seasoned writer needing to know HOW to market your book? Or HOW to promote your book on YouTube?

In this in deep-dive, they talk candidly about WHICH video marketing strategies have worked, and which have not been as successful. WILL they hit their 1000 target for pre-sales before Feb 2021? WHICH digital marketing techniques will they enlist? WHICH book marketing strategy will be put to the test next on their ambitious (some may say foolhardy) quest?

In Episode 6 you will learn:

The definition of a blurb and how a few words on your book cover can make all the difference.

How to run a blog tour (or get someone to organise it for you).

Why categorisation is important, but ultimately it’s the reader who decides.

The kind of pre-publication publicity that a publisher can organise for you, including features in trade magazines like The Bookseller, and interviews in store magazines like Booktime.

Why an author should be a “squeaky wheel”!

And we take a look at other AuthorTubers and why they are so successful.

Do please enjoy…

Joanna Penn on the Bestseller Experiment

On this week’s podcast we spoke to Joanna Penn, and blimey O’Reilly it’s an episode crammed with a ton of useful information on marketing and social media for authors. I’ve listened to it three times already to transcribe it for the Vault of Gold and it still hasn’t all sunk in.

One small note; we were using Zencastr to record this episode, which is normally as good as gold, but for some reason I sound like a Dalek gargling Listerine for most of it, and then at the very end I sound like I’m trapped in a tin box. Apologies for that. Normal service will be resumed shortly… CLICK HERE TO LISTEN NOW