Tag: Writing

Nicola May’s Biggest Mistake: “Don’t Snap at the First Thing…”

This month’s special guest Nicola May reveals the biggest mistakes (sorry… “learnings”!) of her writing career…

TRANSCRIPT

MARK: What’s the biggest mistake you’ve ever made in your writing career?

NICOLA: Now I like to call them learnings, Mark Stay, not mistakes.

MARK: Okay. Very good, very good. Yes, I like that. Yes. Good.

NICOLA: I’ve made many learnings. One of them, actually I went with W.H. Howes for the Corner Shop in Cockleberry Bay for my audiobook. There’s nothing wrong with W.H. Howes. I was jobbing at the time. I’d given up a big corporate job. I got offered 500 pounds advance. I was like, wow, I’ll take that. Thank you very much. Yeah, yeah, a big mistake because I now know how to create my own audiobooks. The other three, I’m making a very nice living, thank you very much. Because audiobooks really heightened in the last year. So again, I think the moral of this tale is if you’re just starting out and somebody does offer you something, don’t snap at the first thing because you know you’re good enough. But if somebody big like… or anyone offers you something, so take a step back and think, okay, maybe I should go and look at other avenues rather than jump at the first opportunity with anything, with an agent, with a publisher, because we all get so excited. But I think if someone thinks you’re good enough a lot of other people will. So that’s my little bit of advice on that one. My other mistake, and I shouldn’t really call it a learning, is not to go with one of the top five publishers and be traditionally published. It was something I always dreamt of. I thought, this will make me… I will be a world wide international superstar. I signed a three book deal for the Ferry books. Don’t get me wrong, I was… The advance was incredible, but the marketing wasn’t after, and I felt that I had… I was a million miles away from the people who I was dealing with at the publisher. And I think because I’m such a control freak, being an indie publisher, I didn’t like that lack of control. So it’s almost… I don’t think I actually marketed those books as well as I did in my other books, because I kind of lost a bit of heart, to be honest. So again… but it’s not for me… for somebody it would be the most amazing thing in the world to be with a trad pub, but it didn’t work for me.

Tips for Marketing Romcoms: Nicola May on the Creative Differences Podcast

This month’s special guest Nicola May reveals her tips for marketing romcom fiction…

TRANSCRIPT

MARK: (Reading a question from GB Ralph) “How do you reach your rom com readers and market to them? Romcoms can cross so many other genres: romance, comedy, women’s fiction, but don’t really fit into any one of them, which can make it tricky.” So yeah, the marketing of them. Have you identified who your readers are? Do you find that with your different series you’re marketing to slightly different people? Is there any kind of knack to this?

NICOLA: You know what, I’ve had the most scattergun approach to marketing my whole writing career. Sometimes I don’t actually know how I’ve been so successful (laughs), but I think is I just I talk a lot and I share a lot, and I think I’ve had such ground work from when I started out way back in like 2011, when the first one came out, that I’ve just created an audience by being repetitive, because I haven’t even got that many followers on any of my things. And but you know what I will say as well, Amazon is King. Once the algorithm hits, you get you over your 50 reviews once. And I think with KDP, they obviously want you to do well because they do well out of you as well. They will then give you the deals and throw you out there. I have got a mailing list and if I tell you how many are on my mailing list, people won’t believe it. They will gasp… 258!

MARK: (gasps!)

NICOLA: Because when I started out, when I started out with Cockleberry Bay, obviously Amazon just alert people when a new book comes out. So I’ve got a lot of followers on Amazon, but post and I didn’t think that. Now again, one of my mistakes… I should set up a mailing list. I never bothered. I don’t pay now for any Amazon advertising because I don’t know how to do it. I do think… now I don’t know if other authors find it more difficult now, but I could spend £100 and it’s gone within seconds.

MARK: I mean, it’s the thing we’ve shown the Cockleberry Bay, the Ferry Lane, How Do I Tell You? But how many books have you written in all? Was it 18?

NICOLA: I’ve written 18 now. Yeah, so I was writing two a year. Yeah, I’m lazy now. I’m writing one a year now.

MARK: I don’t think anyone’s going accuse you of being lazy. I’ve said this again and again. Resilience counts for a lot in this game. It really does. You’re going to have the ups and downs, the lows and highs. And it’s… you just got to hang in there haven’t you?

NICOLA: Well my motto is persistence over resistance. I’ve had so many no’s, I’ve made so many mistakes, but I think it is… just keep doing little things and keep… just every day and you will get results.

MARK: Right.

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Writers need to take chances… Nicola May on the Creative Differences podcast

This month’s special guest Nicola May reveals how she got her books into a major book chain…

Listen to Mark Stay’s Creative Differences on your favourite podcast provider:

lISTEN TO THE WHOLE PODCAST

Or watch the whole interview on Youtube…

TRANSCRIPT

NICOLA: Don’t let anything or anyone stop you
because at the London Book Fair I once and chased after the book buyer of WH Smiths with Love Me Tinder and I said, “Go on, you know, you want to put this in your shop, but it ended up in WH Smiths Travel. Do you know what I mean? It’s like you’ve got to take chances.

MARK: Yeah, yeah. Oh, I love that. Absolutely love it

Creative Differences Episode 6 with Nicola May: “Persistence over Resistance”

Nicola May is the author of heartwarming and funny romantic comedies, including the hugely successful Ferry Lane and Cockleberry Bay series, she’s a great champion for indie authors and she’s here to kick off 2025 with another bestseller ‘How Do I Tell You?’ 

We discuss: 

Tips for writing romcoms 

The key differences between self publishing, traditional publishing and digital-first publishers 

Balancing serious themes with heartwarming fiction 

And much more!

LISTEN NOW

LINKS 

Nicola’s website 

The Green Room 

Kinky Boots Musical UK Tour 2025 

Rivals

Paul Mescal in A Streetcar Named Desire 

Katherine Priddy and Simon Armitage 

Julian Barr’s Worldbreaker 

American Primeval

Edit by Kai Newton

Production assistance by Emily Stay

Jingle by Dom Currie

The Crow Folk is 4 Years Old Today

The Crow Folk was published this day in 2021! Crikey, how time flies.

Here’s the unboxing video we made…

Camera, sound and edit: Kai Newton 

Production Assistant: Emily Stay 

Pumpkinhead: George Stay 

Music: Dom Currie 

get a signed paperback here

Star Trek II: The Wrath of Khan on Authorized

I had the best time discussing the classic novelisation of Star Trek II: The Wrath of Khan by Vonda N McIntyre with the Authorized podcast gang. I discuss my relationship with the film and the book and how both have inspired me as a writer…

Join Nicola May on the Creative Differences livestream

We kick off 2025 with a brilliant special guest! Nicola May is a hugely successful bestselling author renowned for her heartwarming and humorous …

Join Nicola May on the Creative Differences livestream

What’s the best social media platform for marketing books?

This month’s special guest GB Ralph reveals his preferred social media platforms for marketing his books…

TRANSCRIPT

MARK: Marketing wise, which platform do you find the most successful for your books?

GB RALPH: I presume you mean, like, social media platform? All sort of have different purposes.
My Instagram is sort of… I’ve inherited friends and family who are very lovely. There’s only so many times you can sell the same book to your friends and family. Then Facebook. I’ve picked up a lot of readers who I wouldn’t have expected. TikTok was really fun. It comes in waves where I get enthusiasm to do some videos and then it drops off again. But that is… because TikTok shows your stuff to a lot of people who don’t follow you. So I think that has been really interesting to pick up people who’ve never heard of me because my videos have been shown to them or whereas on the other platforms a lot of it is your stuff getting shown to a subset of your own followers who already know you. I don’t know. Probably the most engagement is through my mailing list actually, because that’s the most reliable. It gets sent out and I can see roughly how many people open it. That’s where it starts. And then it’s sort of like, okay, I have the content now, I need to now I can recycle that to the social medias.

GB Ralph on Starting a First Draft

This month’s special guest GB Ralph reveals when he’s ready to start writing a draft…

TRANSCRIPT

MARK: What’s the thing that makes you think you’re ready to start writing on a project?

GB RALPH: When I back-calculate from my deadline and find that I’m already behind schedule. (laughs) I don’t know, where is even the start line? Is it jotting down ideas, sketching them out? Plotting? Is it start writing, ‘It was a dark and stormy night.’? I’m ready to start drafting my next book now. Like, as in, chapter one, scene one as of this week. I have a victim. I have a handful of suspects, each with their potential motives, and that’s about it. But I have I have about two novels’ worth of content and that I want to fit into one novel. So we’re bursting at the seams, and I need to start writing to see what ideas are actually smaller than I thought they were. Ones that don’t fit in at all. Ones that are maybe bigger than I had originally thought and will spark more ideas.

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I Get Nostalgic on Chris Deacy’s Nostalgia Podcast

I’ve done a fair few podcast interviews, but I’m in a strangely reflective mood in this one. I’m interviewed by the excellent Chris Deacy, and in lieu of finding a studio to record in we did this in my car (hence the occasional gentle whoosh of passing motors) and it was recorded the night before the US election. My favourite bit is my thesis that nostalgia is a slippery slope to fascism… Yes, I was in one of those moods! Do please enjoy…

210: Stephen Willoughby – Nostalgia Interviews with Chris Deacy

My guest this week is Stephen Willoughby, who studied Theology at Lampeter between 1984 and 1987. After university, Stephen’s path took a technical turn – he became a computer operator and later completed an MSc in Computer Science at Aberystwyth, a journey that reflects a broadening of Stephen’s skills. Stephen now works in quality assurance and holds a PhD in a related field. Originally from Orpington in Kent, he now lives in Derbyshire. Stephen has had a lifelong passion for radio, sparked on his 7th birthday when he received his first radio set. He was captivated early on by classical music and Radio 3, but it was Radio 2 in the 1980s that gave him a window into the wider world. He's steeped in the station's history and recalls listening to Alan Dell on Sunday afternoons, including the public reaction when there was talk of Dell leaving the airwaves. We discuss the magic of live radio, the days when Radios 1 and 2 shared the FM frequency, and the role of DJs like David Hamilton—who used to include the pop charts in his Tuesday afternoon Radio 2 shows. Stephen also shares which stations he listens to today, including Boom Radio, and reflects on whether he’s more of a looking back or a forward-looking person.
  1. 210: Stephen Willoughby
  2. 209: Cameron Tucker
  3. 208: Harry Bowles
  4. 207: Mark Stay
  5. 206: Numi Gildert