Are you a debut author or seasoned writer needing to know HOW to market your book? Or HOW to promote your book on YouTube?
In this 5th episode author Mark Stay and video marketer Jeremy Mason reveal more book marketing strategies and tips for authors.
WHICH of their video marketing strategies have worked so far? WILL they hit their 1000 target for pre-sales before Feb 2021? WHICH digital marketing techniques will they enlist? WHICH book marketing strategy will be put to the test next on their ambitious (some may say foolhardy) quest?
In Episode 5 you will learn: Lots of book marketing strategies, finding the route to market for your book, insider hints and tips that will help you with marketing your book. We talk about: Tweetdeck, Canva, Goodreads, BookFunnel, Groovepages, book events, pre-orders, book signings, pitching yourself for publicity and more…
Good gravy, can The End of Magic really be a year old already? I guess if you’ve been keeping up with the blog and me constantly banging on about it, it must feel more like a decade, but as I get older the years become more of a blur and it’s good to take stock occasionally.
Below are some select diary entries from around the time of publication, along with a few asides to put them in perspective. Once again, a huge thank you to everyone who supported the book. It would not have been possible without you.
Monday 28th January
The End of Magic has arrived!
My finished copies were delivered this afternoon and I’m very happy with them. They’re reassuringly chunky, the spot UV on the cover will help them stand out, and the cover art is magnificent in the flesh.
Claire and Emily helped with a little social media video where we played out the where George McFly gets his books and I’m happy to say it’s getting lots of love online.
Wednesday 30th January
A good writing start this morning, but when I had a mid-morning cuppa I checked social media and discovered that folk were getting their copies of The End of Magic! There followed a day of social media madness as the good people who pledged for the book sent photos and congratulations. It was euphoric, overwhelming, and I could get very used to it.
I have an email dated 5th February where I inform Unbound that a reader noticed two typos. This is pretty standard with any book, despite all the proofreading. We fixed the eBooks pronto.
Wednesday 6th February
No writing today for two reasons…
It’s publication tomorrow and there’s all sorts of bits of social media to prepare, and…
My MacBook went kaput yesterday. The keyboard and trackpad wouldn’t respond.
I took it to Stormfront this afternoon and the guy held it up to his ear. “I think there’s something rattling about in there,” he said. He ran a diagnostic, restored it a few times and it was fine. Phew.
Friday 8th February 2019
The End of Magic is out now!
Well, yesterday… Quite an exhausting day yesterday, so let’s take it one step at a time.
Yes, the book is out and off to a good start with reviews: three five-star reviews on Amazon, and a four and a five on Goodreads.
I had a day in London yesterday, starting with an attempt at uploading all kinds of social media for the book via the wifi at Waterstones, Tottenham Court Road. It was too slow to the point of stopping, so I took myself off to the Byron at Farringdon where I was meeting Graeme (author Gray Williams) for lunch, got there early and gobbled up most of my spare data using the hotspot on my phone*
*It still astonishes me how much money I spend on data
(After lunch I met with two of my uncles who showed me where they grew up with my dad. We’ll skip that bit!)
*Yes, I do shameless namedropping even in my own diary. It’s partly why I started a diary. I kept meeting amazing people and then forgetting that I met them.
Told you, my memory is like a sieve.
This morning I put together a couple of ad campaigns and caught up on emails.
Tonight, Claire and I went to Vicky Newham’s book launch at Harbour Books and chatted with Vicky and her editor Clio.
It was around this time that I discovered that Unbound had published the eBook with two of the chapters in the wrong order! A bit of a panic as I kept readers updated, while Unbound made the fix. To be fair, they were pretty quick about it.
Thursday 14th February
Tonight I drove down to Tunbridge Wells for the Dominic King show (on BBC Radio Kent) and I got to plug the book and tomorrow’s launch big time. Also started to notice that complete strangers are mentioning me and The End of Magic and saying nice things. Exciting stuff!
Saturday 16th February
Last night was the launch party for The End of Magic and I’m still coming down from the giddy high it gave me.
Claire made amazing cupcakes, George handed them out and charmed the crowd (Yes! A crowd — 20+ people), and Emily live-streamed it and did cool time-lapse videos.
Rich Boarman — The Steam Wizard! — was there with Steam Witch Katie, and the Steam Sorcerer Andrew, and they stood by the door of Harbour Books getting admiring honks from passing cars and drawing the punters in.
(There’s a bit here where I name people who turned up, but I’m bound to have forgotten someone, so I’m leaving it out here)
It was overwhelming. Olivia (from Harbour Books) said it was one of the best and busiest launches they could remember.
Once we figured out how to fit the magic staff in the car — it had been presented to me at the start of the event by Rich, and it is magnificent! — we went for chips.
What an incredible evening.
Saturday 23rd February
Faversham Literary Festival
In the evening I was back for my event with David John Griffin. We had about twenty people and it was good event with excellent questions. We started selling our own books, but then the room was swamped by bloody poets turning up for their open mic session, so few people could actually get close to us… Which was not conducive to sales.
It was around this time that I started planning to self-publish The End of Magic in the US. Unbound don’t have much of a presence there, and I fancied self-publishing it after my experiences with Back to Reality. This had all been agreed at the contract stage with Unbound, but they still fed their edition out to the world, including the US. Having seen this sort of thing happen many times when I was Orion, I knew it was a simple fix and I asked Unbound to sort the feed. They promptly did… but also accidentally removed it from the UK Amazon store… This was after a successful AMS ad campaign that placed it in the top 100 Fantasy titles. It never really got the same momentum again. Sigh.
Friday 8th March
I sent a signed a contract to Amazon for The End of Magic, finally proving that I have US rights, so with any luck I can get that live soon, too.
And thus ended a barrage of emails between me, Unbound and Amazon sorting the rights situation. Would I do it again? Possibly, but it was a right old faff and accidentally removing the book from Amazon was a real blow. Amazon’s algorithms were behind me, I was making my up the charts and becoming more and more visible and then… nothing. Ah well. Onwards. Upwards.
The question I get asked the most is will there be a sequel. Probably not. At least, not with Unbound. As publisher, they have first dibs on any sequels and I don’t fancy going through the fundraising process again, lest I become like that guy in the office who goes on a 5k charity fun run every few months and expects you to donate every time (that said, I am mulling over the idea of doing a Kickstarter for something very different). I have ideas for a sequel, but I had planned for the book to work as a stand-alone, which is does.
The biggest surprise is how many reviews I get that say, “I don’t normally read fantasy, but I really enjoyed this.” That’s my market. Which might explain why it’s been so blooming difficult trying to target them with ads to keep the sale momentum.
But I must stop griping. Overall, The End of Magic has been a terrific experience. I had great editors, fantastic cover art, and incredible support from readers.
And here are four essential “learnings” (ugh, what have I become?) from the last month…
A good launch is essential…
… but it’s only the start. The book had the most amazing launch week, thanks almost entirely to the gorgeous, wise and undeniably sexy people who had the foresight and canny knack of knowing-a-good-thing-when-they-see-it to support the book in its crowdfunding stage. When their copies arrived they shouted about it from the social media rooftops. Without doubt, this was the most exciting part of the whole crowdfunding experience: seeing them take ownership of the book and saying lovely things. And then one of them did this…
They came to the book launch at Harbour Books and dressed up and made it a magical evening…
However, these good folk have lives to lead and cannot be called upon to sustain that kind of manic energy for long, and so it is left to you, the author, to continue to pimp yourself and the book for all eternity. You can only ride on the goodwill train for so long, and one of the biggest lessons learned from Back to Reality was that unless you continue to promote your book it’s in danger of sinking without a trace. Every week, new and splendid books come along to draw the eye of the reader, so how can you tome survive in the post-publication wilderness…?
You will need to pimp yourself
Unbound only publicise a few books, and I wasn’t assigned a publicist. It’s been quite sobering to be an author who can’t afford a freelance publicist (I was quoted two grand) and is left to their own devices. You’re definitely at a disadvantage. When I was published by Gollancz, you could be confident of reviews and coverage and festival slots because the magazines and websites know the terms of the unspoken deal: support our debuts and midlist authors and you’ll get the interviews with our big name authors… I had no such bargaining chip. However, I was lucky enough to know a few people and have had some great coverage in the likes of Starburst, BBC Radio Kent, and blogs, and I’ve managed to blag my way into various festivals. It can be exhausting, but it’s been worth it, leading to sales and more coverage.
Publishers will surprise you…
A couple of weeks after publication I started getting messages from readers letting me know that The End of Magic was featured on a Bookbub newsletter. This saw me hurtling up the various Kindle fantasy charts and let to this little moment of happiness…
Not only that, but I was a Hot New Release (stop sniggering at the back)… and I was riding high in a number of other charts, too. Momentum was building and I had a clutch a really good customer reviews. Then…
Publishers will screw-up…
I’m planning to self-publish the book in the USA. My agent and I discussed this before we signed the contract with Unbound and I wanted to experiment with self-publishing and Amazon ads over in good old United States of America Land, and I was planning to do this after the Unbound edition had been published in the UK.
However, I got a message from a reader in New York telling me that I had been featured in an Amazon.com mailing. I checked and he was right: my book was available for sale in the US. Tut-tut, but these things happen and I dropped Unbound a line asking them to update the metadata on their feed to remove the book from sale in America.
Which they promptly did. And then someone must have ticked the wrong box, because it all disappeared from the UK, too.
For nearly 24 hours the eBook wasn’t available in the UK. I plummeted down the fantasy charts and all that great momentum was lost.
Such is life. To be fair to Unbound, these things are easily done and they responded rapidly… Ah well, easy come, easy go.
Oh, and they put one of the chapters in the wrong place…
But, again, they fixed it fast and that’s all cool, but these little blips can test your nerves. Luckily I have years of experience with these kinds of screw-ups and the best advice I can offer is don’t panic, get on it fast, be clear and concise when describing the problem and never, ever refer to it as a disaster. The Titanic and the Hindenburg were disasters. Something going wrong with your book online is a minor glitch in the greater history of humanity…
Nothing less than the conquest of America.
One of the issues triggered by Unbound’s release of my book in the US is that Amazon doesn’t believe that I retained the US rights to my book and I now have to prove it, which means sending them scans of signed contracts (which I don’t have) and getting Unbound and my agent involved. It’s a right old faff, but it will get sorted eventually.
After that I shall be using the Amazon and Facebook ad skills I’ve been developing with Back to Reality to send The End of Magic up the amazon.com fantasy charts and start earning some dosh.
Again, a huge thank you to everyone who has banged the drum or left a rating or a review online. You’re all wonderful and you should know that every time you retweet, like, leave a nice review or comment, you make an author’s day and this author will never take that for granted.
We’ve had two cracking – a very different – episodes of the Bestseller Experiment recently. First up is a report from The Romantic Novelists’ Association conference in Leeds where I spoke to Rhoda Baxter, Nicola Cornick and Sheila Crighton (aka Annie O’Neil) about all sorts of love including instalust, passionate blur and the scale of hotness. And it was great to finally meet Rhoda Baxter (aka Jeevani Charika), who also proved the Lego image above! Listen to the podcast here.
This week’s podcast features John McGhie, an investigative journalist who has worked for the BBC, Channel 4 News and the Observer. John and I met on Whitstable beach at the peak of the football world cup at what felt like a brief moment of optimism in an otherwise politically depressing 2018. We cheer ourselves up by talking about the historical atrocities chronicled in John’s excellent new book White Highlands! No, really, it’s a fascinating episode and we cover writing historical fiction in some detail. Listen here.
And if you want to know more, the documentary that inspired John’s book can be seen here…
I’m now fully rested after a week or so off from the usual routine of commute/write/day job/commute/write/fall asleep in front of the TV. The family and I explored Kent, the county we moved to a little over a year ago. We found castles, wind farms, sea forts, crypts, a submarine, a shell grotto, and an ossuary with skulls lining the walls:
The Red Sands Maunsell Forts
The Foxtrot Class Russian sub currently rusting in the Medway in Rochester
Ahead of the publication of The End of Magic(and while I wait for the dreaded edit notes to come back) I’ve been writing a short story set in the same world.
How Drust Krax Lost Two Fingers introduces the novel’s main villain Haldor Frang, and it’s told from the point of view of the hapless Drust Krax. A defeated warlord, awaiting certain death, who really, really needs to use the privvy…
I’m offering it first and exclusively to anyone who subscribes to my newsletter! To download a copy for your Kindle or any other eReader device, just sign-up here.
Please note: I’ve had all my GDPR jabs and I will never sell your information on to any third parties. It’s all safely tucked away by Mailchimp!
Big thanks to Jack Logan and Julian Barr for reading my early drafts the story, taking them down a dark alley and giving them a good kicking. Thanks also to Kit Cox for the map image used on the cover art.
I really enjoyed writing it and can’t wait to hear what you think of it!
In other news, I spoke to the wonderful Gareth L Powell on the podcast this week. We discussed the slow death of Facebook and how to sing a space opera. Listen here.
There’s also a fab Deep Dive on adaptation this week with Julian Barr (second mention in the blog today). One of us has a PhD. It won’t take you long to figure out which one of us doesn’t… You can listen to a teaser here.
And I’m on BBC Radio Kent tonight (or in the past, depending on when you read this). I’ll be talking to Dominic King on his new arts show about the podcast, Robot Overlords, The End of Magic and more. Listen or catch-up here.