Four things I learned from the publication of The End of Magic…

The End of Magic came out a month ago today!

And here are four essential “learnings” (ugh, what have I become?) from the last month…

A good launch is essential…

… but it’s only the start. The book had the most amazing launch week, thanks almost entirely to the gorgeous, wise and undeniably sexy people who had the foresight and canny knack of knowing-a-good-thing-when-they-see-it to support the book in its crowdfunding stage. When their copies arrived they shouted about it from the social media rooftops. Without doubt, this was the most exciting part of the whole crowdfunding experience: seeing them take ownership of the book and saying lovely things. And then one of them did this…

I mean, that is above and beyond… thanks, Jason…

They came to the book launch at Harbour Books and dressed up and made it a magical evening…

However, these good folk have lives to lead and cannot be called upon to sustain that kind of manic energy for long, and so it is left to you, the author, to continue to pimp yourself and the book for all eternity. You can only ride on the goodwill train for so long, and one of the biggest lessons learned from Back to Reality was that unless you continue to promote your book it’s in danger of sinking without a trace. Every week, new and splendid books come along to draw the eye of the reader, so how can you tome survive in the post-publication wilderness…?

You will need to pimp yourself

Unbound only publicise a few books, and I wasn’t assigned a publicist. It’s been quite sobering to be an author who can’t afford a freelance publicist (I was quoted two grand) and is left to their own devices. You’re definitely at a disadvantage. When I was published by Gollancz, you could be confident of reviews and coverage and festival slots because the magazines and websites know the terms of the unspoken deal: support our debuts and midlist authors and you’ll get the interviews with our big name authors… I had no such bargaining chip. However, I was lucky enough to know a few people and have had some great coverage in the likes of Starburst, BBC Radio Kent, and blogs, and I’ve managed to blag my way into various festivals. It can be exhausting, but it’s been worth it, leading to sales and more coverage.

I made Tweets like these with the Pixaloop app… https://www.pixaloopapp.com

Publishers will surprise you… 

A couple of weeks after publication I started getting messages from readers letting me know that The End of Magic was featured on a Bookbub newsletter. This saw me hurtling up the various Kindle fantasy charts and let to this little moment of happiness…

Not only that, but I was a Hot New Release (stop sniggering at the back)… and I was riding high in a number of other charts, too. Momentum was building and I had a clutch a really good customer reviews. Then…

Publishers will screw-up…

I’m planning to self-publish the book in the USA. My agent and I discussed this before we signed the contract with Unbound and I wanted to experiment with self-publishing and Amazon ads over in good old United States of America Land, and I was planning to do this after the Unbound edition had been published in the UK.

However, I got a message from a reader in New York telling me that I had been featured in an Amazon.com mailing. I checked and he was right: my book was available for sale in the US. Tut-tut, but these things happen and I dropped Unbound a line asking them to update the metadata on their feed to remove the book from sale in America.

Which they promptly did. And then someone must have ticked the wrong box, because it all disappeared from the UK, too.

For nearly 24 hours the eBook wasn’t available in the UK. I plummeted down the fantasy charts and all that great momentum was lost.

Such is life. To be fair to Unbound, these things are easily done and they responded rapidly… Ah well, easy come, easy go. 

Oh, and they put one of the chapters in the wrong place…

That was a fun weekend…

But, again, they fixed it fast and that’s all cool, but these little blips can test your nerves. Luckily I have years of experience with these kinds of screw-ups and the best advice I can offer is don’t panic, get on it fast, be clear and concise when describing the problem and never, ever refer to it as a disaster. The Titanic and the Hindenburg were disasters. Something going wrong with your book online is a minor glitch in the greater history of humanity…

What’s next…?

Nothing less than the conquest of America.

Eventually.

One of the issues triggered by Unbound’s release of my book in the US is that Amazon doesn’t believe that I retained the US rights to my book and I now have to prove it, which means sending them scans of signed contracts (which I don’t have) and getting Unbound and my agent involved. It’s a right old faff, but it will get sorted eventually.

After that I shall be using the Amazon and Facebook ad skills I’ve been developing with Back to Reality to send The End of Magic up the amazon.com fantasy charts and start earning some dosh.

Again, a huge thank you to everyone who has banged the drum or left a rating or a review online. You’re all wonderful and you should know that every time you retweet, like, leave a nice review or comment, you make an author’s day and this author will never take that for granted.

Listen to my writing retreat diaries…

The highlights of my audio diaries from my recent writing retreat were aired on the Dominic King show on BBC Radio Kent these last couple of nights.

You can hear me interview Marcus Sedgwick (in a hot tub!) here. Skip forward to 1 hour 29 mins.

And I spoke to YA author Dawn Kurtagich (not in a hot tub) here. Skip forward to 2 hours 10 mins.

The full-length diaries will be on the Bestseller Experiment podcast soon, so for more hot tub action (and insight into the writing process, of course) don’t forget to subscribe to that here!

 

For regular writing tips, news and other stuff to help a writer get through the day, sign-up to my monthly newsletter, and grab a FREE eBook while you’re at it!

More podcast goodness for your ears (and mind…)

We’ve had two cracking – a very different – episodes of the Bestseller Experiment recently. First up is a report from The Romantic Novelists’ Association conference in Leeds where I spoke to Rhoda Baxter, Nicola Cornick and Sheila Crighton (aka Annie O’Neil) about all sorts of love including instalust, passionate blur and the scale of hotness. And it was great to finally meet Rhoda Baxter (aka Jeevani Charika), who also proved the Lego image above! Listen to the podcast here.

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Rhoda (Jeevani) and me at the RNA

This week’s podcast features John McGhie, an investigative journalist who has worked for the BBC, Channel 4 News and the Observer. John and I met on Whitstable beach at the peak of the football world cup at what felt like a brief moment of optimism in an otherwise politically depressing 2018. We cheer ourselves up by talking about the historical atrocities chronicled in John’s excellent new book White Highlands! No, really, it’s a fascinating episode and we cover writing historical fiction in some detail. Listen here.

And if you want to know more, the documentary that inspired John’s book can be seen here…

And last but by no means least I was once again on the Dominic King show on BBC Radio Kent in the conversation slot. We chatted about YALC, YA fiction, The End of Magic, podcasts, soundtracks and I even wheel out my Sean Connery impression. You can listen here and for my bit skip forwards to 2 hours and 11 minutes…

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Here are links to stuff I talk about on the shows below…

What I Did On My Holidays

I’m now fully rested after a week or so off from the usual routine of commute/write/day job/commute/write/fall asleep in front of the TV. The family and I explored Kent, the county we moved to a little over a year ago. We found castles, wind farms, sea forts, crypts, a submarine, a shell grotto, and an ossuary with skulls lining the walls:

 

For more photos pop over to my Instagram here.

The podcast continues, however, and we’ve had some cracking episodes. I talk about determination with Cally Taylor, we had a very lively Youtube Live Show with my agent Ed Wilson where we talked very frankly about authors’ earnings and where all the money really goes, and last week we had Sam Missingham on a show entitled A Massive Boot Up The Arse For Publishing, which got an amazing reaction online.

The Deep Dive episodes for Patreon supporters continue with Federica Leonardis and I talking about romcoms, and Julian Barr joining me on an epic three parter to look at The Hero’s Journey.

I was back on BBC Radio Kent with Dominic King, where we talked about authors’ income (it’s the hot topic, dontcha know!), crowdfunding, and the RNA Conference. Click here to listen and skip forward to the 2 hour 12 min point.

And if you’re feeling stuck, here’s an excellent video from award-winning author Marcus Sedgwick on writers’ block. I think we can all find something useful here:

 

Until next time!

A free short story!

Ahead of the publication of The End of Magic (and while I wait for the dreaded edit notes to come back) I’ve been writing a short story set in the same world.

How Drust Krax Lost Two Fingers introduces the novel’s main villain Haldor Frang, and it’s told from the point of view of the hapless Drust Krax. A defeated warlord, awaiting certain death, who really, really needs to use the privvy…

I’m offering it first and exclusively to anyone who subscribes to my newsletter! To download a copy for your Kindle or any other eReader device, just sign-up here.

Please note: I’ve had all my GDPR jabs and I will never sell your information on to any third parties. It’s all safely tucked away by Mailchimp!

Big thanks to Jack Logan and Julian Barr for reading my early drafts the story, taking them down a dark alley and giving them a good kicking. Thanks also to Kit Cox for the map image used on the cover art.

I really enjoyed writing it and can’t wait to hear what you think of it!

In other news, I spoke to the wonderful Gareth L Powell on the podcast this week. We discussed the slow death of Facebook and how to sing a space opera. Listen here.

There’s also a fab Deep Dive on adaptation this week with Julian Barr (second mention in the blog today). One of us has a PhD. It won’t take you long to figure out which one of us doesn’t… You can listen to a teaser here.

And I’m on BBC Radio Kent tonight (or in the past, depending on when you read this). I’ll be talking to Dominic King on his new arts show about the podcast, Robot Overlords, The End of Magic and more. Listen or catch-up here.

Dominic King