How To Market Your Book With Youtube – Part 9

I join forces with video creator & video marketer Jeremy Mason to implement digital marketing techniques to drives sales and pre-orders of my new book The Crow Folk! Join us in our adventures in video marketing and book publishing …

In Episode 9 you’ll learn: – WHY persistence is key in book marketing and book publishing – YouTube’s algorithm changes WHAT it means & WHAT you should do as a video creator – HOW to keep motivated and keep consistently creating video marketing content – HOW to deal with rejection in business and as an author – The evolution of ‘The Witches of Woodville’ book series – HOW to use YouTube Live for book marketing – What NOT to do on Facebook and YouTube Live – Brainstorming virtual book launch ideas – ACTIONABLE ideas of how to promote your book with video – HOW to use content calendars to create PR-able ideas…

What I Did On My Holidays

I’m now fully rested after a week or so off from the usual routine of commute/write/day job/commute/write/fall asleep in front of the TV. The family and I explored Kent, the county we moved to a little over a year ago. We found castles, wind farms, sea forts, crypts, a submarine, a shell grotto, and an ossuary with skulls lining the walls:

 

For more photos pop over to my Instagram here.

The podcast continues, however, and we’ve had some cracking episodes. I talk about determination with Cally Taylor, we had a very lively Youtube Live Show with my agent Ed Wilson where we talked very frankly about authors’ earnings and where all the money really goes, and last week we had Sam Missingham on a show entitled A Massive Boot Up The Arse For Publishing, which got an amazing reaction online.

The Deep Dive episodes for Patreon supporters continue with Federica Leonardis and I talking about romcoms, and Julian Barr joining me on an epic three parter to look at The Hero’s Journey.

I was back on BBC Radio Kent with Dominic King, where we talked about authors’ income (it’s the hot topic, dontcha know!), crowdfunding, and the RNA Conference. Click here to listen and skip forward to the 2 hour 12 min point.

And if you’re feeling stuck, here’s an excellent video from award-winning author Marcus Sedgwick on writers’ block. I think we can all find something useful here:

 

Until next time!

We had one of those Youtube live show thingies on the podcast this week…

I’m often stopped in the street and asked, “Hey, Mark. How do those Youtube live show thingies work on the podcast? They look so much fun. How can I get involved, man?”

And I say, “Dude, it’s an exclusive for our Patreon thingy supporters. They get first dibs on all sorts of cool stuff, like the Youtube live shows where they can ask me and Mr. D questions about writing and publishing and stuff, and interact with us via the miracle medium of the Youtubes. We talked about how long your project should be, how to find other writers who will give you feedback, the kinds of deals a debut author can expect from a publishers and tips on building your mailing list, and there’s a whole long debate about swearing. It’s a fuckin’ gas, baby.”

“But can’t I just download the edited highlights a week later on the podcast?”

“Yeah, and that’s a stone groove, but nothing beats actually being there, and you get live pictures on the Youtube and sometimes people get naked.”

“Really?”

“No. Tell you what just check out the highlights of the last show here, and then sign up to our Patreon. It’ll totally wang your doodle.”

*

PS. We wrote a book. You might like it. Others do…

SHANNON MAYER

Listeners’ Question Time – Bestseller Experiment ep70

The new episode of the podcast is online. This was a live recording, inasmuch as were live on Youtube for our Patreon supporters who had either sent questions in advance or were asking them in real time. It’s a format we tried on the launch day for Back to Reality, and I really enjoy it. We talk about mailing list and blog tips, the differences between developmental edits, copy edits and line edits, private Pinterest boards and all sorts of other shizzle.

If you want in on this next time, then come and support us over at Patreon.

In the meantime, you can listen to this week’s podcast here.

And if you’re a fantasy fan, be sure to check out our interview with legend and all-round nice guy Tad Williams here.

fullsizeoutput_493b

And I wouldn’t be doing my job if I didn’t mention that Back to Reality is out now!

Back To Reality quote sheet.008

Launch day diary – Back to Reality

Yesterday, we finally launched our book Back to Reality (I may have mentioned it once or twice on social media), and it was an incredible day. Here’s what I wrote in my diary last night…

 

Monday 16th October

Publication day! I’m completely knackered, so here’s a quick summary…

My first solo Youtube Live starts well, but soon descends into confusion as it becomes apparent that there was some kind of problem with the link and a bunch of people were on the wrong Youtube page.

I’m stuck in a glass cubicle at work and I’m sweating, but the sales and reviews are coming in. The reviews are completely heartwarming.

We try and hook up with Mike Morris, but he’s in Dubai and we can’t connect so we have to drop his slot. Not great – nothing techie is working!

Second session with Desvaux is better and by now we’re number one in popular music on Amazon.com, nudging aside Phil Collins and Carly Simon!

PastedGraphic-6

I’m humming by now, so stroll up to the Next near St Paul’s and buy some fresh t-shirts. It’s a warm, close day and the sky is amber and the sun is a blood orange – side effects of hurricane Ophelia, currently battering Ireland and Northern Ireland.

I freshen-up and change shirts in the toilet at work. We were hoping to speak to Joanna Harris, but the publicist whisks her away. Boo!

The evening Youtube session is the best one. We’re getting the hang of it now, and the enthusiasm from the listeners is wonderful and sustains us.

On the train home, and we’re #1 in three categories on Amazon.com, including Fantasy Humor… above Good Omens and The Colour of Magic…

IMG_1894

 

That’s a pinch-me moment!

Desvaux tweets Gaiman, who retweets us and my notifications go crazy. Desvaux says we’ll faint. Gaiman wants to see the faints, so we film them… More RT fun.

 

We end the day by finally getting an orange ‘Bestseller’ flag on Amazon.com.

22519888_1803228503040015_4628719684232408411_o

Mission accomplished.

Now for sleep.