Tag: mailing lists

Tips for Marketing Romcoms: Nicola May on the Creative Differences Podcast

This month’s special guest Nicola May reveals her tips for marketing romcom fiction…

TRANSCRIPT

MARK: (Reading a question from GB Ralph) “How do you reach your rom com readers and market to them? Romcoms can cross so many other genres: romance, comedy, women’s fiction, but don’t really fit into any one of them, which can make it tricky.” So yeah, the marketing of them. Have you identified who your readers are? Do you find that with your different series you’re marketing to slightly different people? Is there any kind of knack to this?

NICOLA: You know what, I’ve had the most scattergun approach to marketing my whole writing career. Sometimes I don’t actually know how I’ve been so successful (laughs), but I think is I just I talk a lot and I share a lot, and I think I’ve had such ground work from when I started out way back in like 2011, when the first one came out, that I’ve just created an audience by being repetitive, because I haven’t even got that many followers on any of my things. And but you know what I will say as well, Amazon is King. Once the algorithm hits, you get you over your 50 reviews once. And I think with KDP, they obviously want you to do well because they do well out of you as well. They will then give you the deals and throw you out there. I have got a mailing list and if I tell you how many are on my mailing list, people won’t believe it. They will gasp… 258!

MARK: (gasps!)

NICOLA: Because when I started out, when I started out with Cockleberry Bay, obviously Amazon just alert people when a new book comes out. So I’ve got a lot of followers on Amazon, but post and I didn’t think that. Now again, one of my mistakes… I should set up a mailing list. I never bothered. I don’t pay now for any Amazon advertising because I don’t know how to do it. I do think… now I don’t know if other authors find it more difficult now, but I could spend £100 and it’s gone within seconds.

MARK: I mean, it’s the thing we’ve shown the Cockleberry Bay, the Ferry Lane, How Do I Tell You? But how many books have you written in all? Was it 18?

NICOLA: I’ve written 18 now. Yeah, so I was writing two a year. Yeah, I’m lazy now. I’m writing one a year now.

MARK: I don’t think anyone’s going accuse you of being lazy. I’ve said this again and again. Resilience counts for a lot in this game. It really does. You’re going to have the ups and downs, the lows and highs. And it’s… you just got to hang in there haven’t you?

NICOLA: Well my motto is persistence over resistance. I’ve had so many no’s, I’ve made so many mistakes, but I think it is… just keep doing little things and keep… just every day and you will get results.

MARK: Right.

LISTEN TO THE WHOLE PODCAST

Or watch it on Youtube…

The End of Magic, Week 4 – almost, nearly, partly halfway there… a bit…

The End of Magic now has over 100 backers, which is amazing and I would hug you all but I suspect there are laws against that sort of thing and my arms aren’t nearly big enough. Didn’t quite make my aspirational 50% target this week, but I’m really happy at 46%. Still, almost, just, maybe making my 1% per day target…

But next week, folks, next week it’s 50% or bust! I’ve been told that getting to 50% means I’ll get on the Unbound newsletter, which reaches 60k people, which might help a tad.

So do please continue to spread the word. Send your fantasy fiction fans this link… https://unbound.com/books/end-of-magic/

Or this RT this tweet if you haven’t already… https://twitter.com/markstay/status/963766850155933699

Or send them to this video… 

 

In the meantime, enjoy these little snippets from the book…

Till next week!

Metadata and other mysteries…

Howdy hey!

Yes, that’s the BBC microphone muffler I found in the gutter in Oxford Circus last week…

I mention this as it’s one of the many highlights from last week’s Bestseller experiment live show that are now available to plug directly into your earholes via the medium of podcast. Click here for audio fun time.

Thanks to snowmaggeddon I had to record this one at home, but the usually flaky BT broadband actually held up and a splendid time was had by all. We discussed…

  • The dark secrets of metadata and how you can make it work for your books
  • How you can make a blog work harder
  • Tips for when you’re stuck on your outline
  • Why you should celebrate weaknesses
  • The pros and cons of present tense versus past tense
  • We discover what “brain tabs” are, and we discuss top tips for avoiding distractions while writing

The question from Edward Kane on tenses was a fun one to answer, though I’ve since realised that my erudite rambling could be cut down to two simple principles:

The present tense works better for unreliable narrators

The past tense works better for reliable narrators

And the less we will say about the future tense the better*

And here’s a link to the Action Force Palitoy book we mentioned in our conversation about crowdfunding. It really is ace, if that’s your thing.

And speaking of crowdfunding… did you know that Betseller Experiment listeners get 10% off when they pledge for my new book The End of Magic? Go here, click pledge and type bestsellerxp when prompted.

Oh, and Dominic did me a new sting…!

Thank you and till next time, happy writing!

Until next time, happy writing!

Mark
*I made a bad grammar joke! Am I not funny?
PS. That novel I wrote with Mark Desvaux is still getting lovely reviews. Grab your copy here and tell us what you think.
PS. Oh, and if you want to support our work on the podcast, we now have a Patreon. Do please support us and we can keep this crazy train rolling.

We had one of those Youtube live show thingies on the podcast this week…

I’m often stopped in the street and asked, “Hey, Mark. How do those Youtube live show thingies work on the podcast? They look so much fun. How can I get involved, man?”

And I say, “Dude, it’s an exclusive for our Patreon thingy supporters. They get first dibs on all sorts of cool stuff, like the Youtube live shows where they can ask me and Mr. D questions about writing and publishing and stuff, and interact with us via the miracle medium of the Youtubes. We talked about how long your project should be, how to find other writers who will give you feedback, the kinds of deals a debut author can expect from a publishers and tips on building your mailing list, and there’s a whole long debate about swearing. It’s a fuckin’ gas, baby.”

“But can’t I just download the edited highlights a week later on the podcast?”

“Yeah, and that’s a stone groove, but nothing beats actually being there, and you get live pictures on the Youtube and sometimes people get naked.”

“Really?”

“No. Tell you what just check out the highlights of the last show here, and then sign up to our Patreon. It’ll totally wang your doodle.”

*

PS. We wrote a book. You might like it. Others do…

SHANNON MAYER

Four days to go!

And in today’s daily podcast we talk reviews and launch teams. We’re basically begging at this point: please buy our book (BACK TO REALITY, out Monday October 16th!!), and please give us a review… any review… stopping random people in the street counts as a review at this point.

This is longer than most of the other mini-episodes. Mostly we repeat ourselves as the mania increases, we give a big shout out to our amazing launch team, I namecheck a couple of author friends, Kit Cox and Graeme Williams, and then I get a little ranty at the end about mailing lists. CLICK HERE TO LISTEN NOW

Joanna Penn on the Bestseller Experiment

On this week’s podcast we spoke to Joanna Penn, and blimey O’Reilly it’s an episode crammed with a ton of useful information on marketing and social media for authors. I’ve listened to it three times already to transcribe it for the Vault of Gold and it still hasn’t all sunk in.

One small note; we were using Zencastr to record this episode, which is normally as good as gold, but for some reason I sound like a Dalek gargling Listerine for most of it, and then at the very end I sound like I’m trapped in a tin box. Apologies for that. Normal service will be resumed shortly… CLICK HERE TO LISTEN NOW